The Blog

Are you concerned that your website has a wealth of old blog posts and articles that are no longer current or relevant? Before you make a hasty decision to delete old content […]

With the increasing risk of cyber-crime, users want to know that the websites they view are secure. If they are to hand over their bank card details or other personal information, they […]

This post was updated on 17 April 2023 to describe the new GA4 Engagement Rate metric. Bounce Rate is still available in GA4 but we now focus on the positive Engagement Rate […]

In a world where people turn to the internet for almost everything: shopping, searching for educational resources or information, finding contact details for a business, search engines have the power to be […]

One of the main reasons blog post optimisation is essential for SMEs is the increase in traffic it can bring to your website. Refreshing old blog posts will give them a new […]

Often, when posting blog content, the immediate impact is the only one that is measured. However, your old content can also work much later to drive customer-engagement and sales. A much-underused approach […]

Here is an in-depth look at the main causes of a low conversion rate on business websites and how to increase your conversion rate with simple changes that will improve user experience […]

Many of us have grown accustomed to seeing the use of visual content alongside written words to increase the chance of your business standing out and being noticed in the vast world […]

The internet is a crowded space where it can be challenging to get your business noticed yet it’s only when your business features on search engines that you reap the benefits of […]

A website landing page is the first chance you get to show visitors how great your business, products and services are, so it’s essential it portrays the right message. You want people […]

We hope you find these SEO FAQs useful. Please get in touch if you wish us to add a question to this list of SEO FAQs. What is on-site SEO? On-site or […]

You may already have realised that Google Analytics 4 doesn’t track bounce rate like the older Universal Analytics. But having no Bounce Rate in GA4 isn’t the bad news it might seem […]

Google Analytics 4, often shortened to GA4, was released by Google last year. This upgrade represented a significant change from Universal Analytics, which was the previous version. Since the release of GA4, […]

Finding the right keywords and targeting them effectively is the essence of SEO. However, competing for popular keywords and getting those all-important clicks is time-intensive. It requires a lot of effort, patience, […]

Natural Language Processing (NLP) is a field of AI and computational linguistics that focuses on the interaction between computers and human language.

Whatever type of business you run you need an online presence. How visible your website is online – and how it achieves that visibility – depends on the type of business and, […]

Before starting any on-site SEO and certainly before starting to build the all-important backlinks to your website, it is vital to put together a full and complete list of the keywords that […]

More than ever before, Google places more weight in their algorithm on mobile usability of a website as a ranking factor; but don’t panic and don’t rush in to a poorly thought […]

Google receives over 75,000 searches per second, this equates to over 6 billion searches every day. The key to successful SEO ranking will ensure your web content gets seen by people looking […]

YouTube now sees over 2 billion users logged in monthly. It began life a little over 17 years ago, and it is now under the Google umbrella. With 6 out of 10 […]

Also known as split testing, A/B testing is used to describe a randomised experimental process where you show two or more versions of a variable, such as a web page or page […]

Updated 29 May 2024: There are many techniques that SEO professionals use to obtain good quality backlinks for client websites. Some, but not all, are mentioned in SEO articles.

Sometimes when you are slogging away at this thing they call SEO you can get disheartened when all your hard, ethical work takes a long time to produce results and you still […]

Unique content is essential for an effective outreach strategy to gain good quality backlinks from reputable sites. These are one of the most important factors for improving rankings.

Rankings dropped suddenly? There can be numerous reasons why. Use our 17-point SEO checklist to track down the cause and rectify it.

Ditto Digital Founder & MD, Michelle Symonds, appears as a guest on the Enterprise Doctor Business Podcast. Listen to the podcast on Youtube or read the transcript below… Mark Harris Hello, and […]

I’ve been working with an existing UK-based client to better engage their international web visitors, who make up almost 50% of their total visits. This international audience is a diverse bunch from […]

On-page SEO (also known as on-site SEO) in simple terms, is everything we can do on our website to affect SEO. Every page is unique and has its own necessary optimization. The concept both refers to individual webpages, and the whole site.

Oxford is well known for its rich history and academic excellence. However, it is also a hub for thriving small businesses. There are plenty of small business resources in Oxford that small […]

As a digital marketing and SEO agency near London, we often get asked by our small business clients for recommendations on where to stay and where to hire work spaces or meetings […]