The Blog

Natural Language Processing (NLP) is a field of artificial intelligence (AI) and computational linguistics that focuses on the interaction between computers and human language. The primary goal of NLP is to enable […]

Whatever type of business you run you need an online presence. How visible your website is online – and how it achieves that visibility – depends on the type of business and, […]

Before starting any on-site SEO and certainly before starting to build the all-important backlinks to your website, it is vital to put together a full and complete list of the keywords that […]

More than ever before, Google places more weight in their algorithm on mobile usability of a website as a ranking factor; but don’t panic and don’t rush in to a poorly thought […]

Google receives over 75,000 searches per second, this equates to over 6 billion searches every day. The key to successful SEO ranking will ensure your web content gets seen by people looking […]

YouTube now sees over 2 billion users logged in monthly. It began life a little over 17 years ago, and it is now under the Google umbrella. With 6 out of 10 […]

Also known as split testing, A/B testing is used to describe a randomised experimental process where you show two or more versions of a variable, such as a web page or page […]

Updated 10 August 2023: There are many techniques that SEO professionals use to obtain good quality backlinks for client websites. Some seem to be regularly mentioned across SEO articles online yet, in […]

Sometimes when you are slogging away at this thing they call SEO you can get disheartened when all your hard, ethical work takes a long time to produce results and you still […]

Unique content is essential as part of an effective outreach strategy to gain backlinks from a range of websites. Good quality backlinks from reputable sites are one of the most important factors for improving rankings along with speed and mobile user experience.

Rankings dropped suddenly? There can be numerous reasons why. Use our 17-point SEO checklist to track down the cause and rectify it.

The 3 Core Web Vitals metrics are now well-established as ranking factors within Google’s algorithm but what is considered a good “score” has changed over time as technical capabilities have improved and […]

Ditto Digital Founder & MD, Michelle Symonds, appears as a guest on the Enterprise Doctor Business Podcast. Listen to the podcast on Youtube or read the transcript below… Mark Harris Hello, and […]

I’ve been working with an existing UK-based client to better engage their international web visitors, who make up almost 50% of their total visits. This international audience is a diverse bunch from […]

On-page SEO (also known as on-site SEO) in simple terms, is everything we can do on our website to affect SEO. Every page is unique and has its own necessary optimization. The concept both refers to individual webpages, and the whole site.

Oxford is well known for its rich history and academic excellence. However, it is also a hub for thriving small businesses. There are plenty of small business resources in Oxford that small […]

As a digital marketing and SEO agency near London, we often get asked by our small business clients for recommendations on where to stay and where to hire work spaces or meetings […]

One of my favourite aspects of technical SEO is analysing and trying to create the perfect backlink profile – a real labour of love. Especially since it’s practically impossible to craft the […]

Do you have an SEO strategy in place? If so, answer this question: has it helped you increase rankings, web visits and sales? If not, here is the question you need to […]

Most technical problems on websites are easy to fix once you are aware they exist, but if you don’t know they exist they could be holding back your digital marketing efforts. So […]

In the world of online marketing we need to focus on a whole range of areas to get those better rankings, visitors and leads we need. That means sometimes elements that are […]

If you’ve read anything about Search Engine Optimisation (SEO) then you will probably have come across the terms dofollow or nofollow. But what on earth do they mean?  Nofollow Links Links or hyperlinks […]

A recent “Digital Conference” I attended seemed like it would be right up my street – after all Ditto Digital, as a digital marketing company, falls fairly and squarely into the digital […]

This our short video on why and how you should always be writing your blog posts with a purpose. In this video I talk about how to write a blog with a […]

Good content is essential for establishing a strong online presence, building your brand and growing your business. It is also the cornerstone of an effective link-building campaign – vital for good organic […]

A short 2 minute podcast on how to write a blog with purpose. Check out our other posts on how to write blogs. In this podcast, we talk about how to write […]

Three million. That’s the approximate number of blog posts that are written every day. So, it goes without saying when sharing content that it’s hard, really hard, to get people to find […]

It’s just over a year since Google updated it’s algorithm to focus on website load speed as a major ranking factor. Since then it has become more and more important to optimise […]

  This is our simple guide on how to purpose your blog. Check out our other content from our blog.    

  This is our simple guide to content marketing. Also check out our podcast and blog post on the same subject.