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Where is Bounce Rate in GA4?

You may already have realised that Google Analytics 4 doesn’t track bounce rate like the older Universal Analytics. But having no Bounce Rate in GA4 isn’t the bad news it might seem […]
By : Michelle Symonds | Sep 22, 2022
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Google Analytics 4 – Have You Upgraded Yet?

Google Analytics 4, often shortened to GA4, was released by Google last year. This upgrade represented a significant change from Universal Analytics, which was the previous version. Since the release of GA4, […]
By : Michelle Symonds | Sep 8, 2022
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SEO Keyword Opportunities

Finding the right keywords and targeting them effectively is the essence of SEO. However, competing for popular keywords and getting those all-important clicks is time-intensive. It requires a lot of effort, patience, […]
By : Michelle Symonds | Aug 15, 2022
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Natural Language Processing: What is it and how does Google use it?

Natural Language Processing (NLP) is a field of artificial intelligence (AI) and computational linguistics that focuses on the interaction between computers and human language. The primary goal of NLP is to enable […]
By : Michelle Symonds | Aug 13, 2022
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Reviewing Keywords for your SEO Campaign

Whatever type of business you run you need an online presence. How visible your website is online – and how it achieves that visibility – depends on the type of business and, […]
By : Michelle Symonds | Jun 23, 2022
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Get Your Keywords Right

Before starting any on-site SEO and certainly before starting to build the all-important backlinks to your website, it is vital to put together a full and complete list of the keywords that […]
By : Jo Jeffries | May 25, 2022
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SEO and Mobile Usability

More than ever before, Google places more weight in their algorithm on mobile usability of a website as a ranking factor; but don’t panic and don’t rush in to a poorly thought […]
By : Jo Jeffries | May 20, 2022
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Keyword Cannibalisation And How To Avoid It

Google receives over 75,000 searches per second, this equates to over 6 billion searches every day. The key to successful SEO ranking will ensure your web content gets seen by people looking […]
By : Michelle Symonds | Apr 26, 2022
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How to Improve Your YouTube SEO

YouTube now sees over 2 billion users logged in monthly. It began life a little over 17 years ago, and it is now under the Google umbrella. With 6 out of 10 […]
By : Michelle Symonds | Apr 19, 2022
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A/B Testing Explained

Also known as split testing, A/B testing is used to describe a randomised experimental process where you show two or more versions of a variable, such as a web page or page […]
By : Michelle Symonds | Mar 19, 2022
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Digital PR: Get Online Exposure and a Backlink

Updated 29 May 2024: There are many techniques that SEO professionals use to obtain good quality backlinks for client websites. Some seem to be regularly mentioned across SEO articles online yet, in […]
By : Michelle Symonds | Jun 9, 2021
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New Content for your Website is a Powerful Tool

Sometimes when you are slogging away at this thing they call SEO you can get disheartened when all your hard, ethical work takes a long time to produce results and you still […]
By : Jo Jeffries | Apr 25, 2021
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SEO Backlink Checklist

Unique content is essential as part of an effective outreach strategy to gain backlinks from a range of websites. Good quality backlinks from reputable sites are one of the most important factors for improving rankings along with speed and mobile user experience.
By : Jo Jeffries | Apr 9, 2021
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Rankings Dropped? Here’s an SEO Checklist to Identify Why.

Rankings dropped suddenly? There can be numerous reasons why. Use our 17-point SEO checklist to track down the cause and rectify it.
By : Michelle Symonds | Mar 8, 2021
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Check Core Web Vitals to see how your website measures up

The 3 Core Web Vitals metrics are now well-established as ranking factors within Google’s algorithm but what is considered a good “score” has changed over time as technical capabilities have improved and […]
By : Michelle Symonds | Feb 19, 2021
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Advantages of SEO That Might Surprise You

Ditto Digital Founder & MD, Michelle Symonds, appears as a guest on the Enterprise Doctor Business Podcast. Listen to the podcast on Youtube or read the transcript below… Mark Harris Hello, and […]
By : Michelle Symonds | Oct 28, 2020
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Targeting an International Audience? Pro tips for your website

I’ve been working with an existing UK-based client to better engage their international web visitors, who make up almost 50% of their total visits. This international audience is a diverse bunch from […]
By : Michelle Symonds | Sep 30, 2020
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What is on-page SEO? An essential guide for business success

On-page SEO (also known as on-site SEO) in simple terms, is everything we can do on our website to affect SEO. Every page is unique and has its own necessary optimization. The concept both refers to individual webpages, and the whole site.
By : Michelle Symonds | Apr 17, 2020
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A Guide To Small Business Resources In Oxford

Oxford is well known for its rich history and academic excellence. However, it is also a hub for thriving small businesses. There are plenty of small business resources in Oxford that small […]
By : Jo Jeffries | Apr 10, 2020
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A Guide to Resources For Small Businesses In London

As a digital marketing and SEO agency near London, we often get asked by our small business clients for recommendations on where to stay and where to hire work spaces or meetings […]
By : Jo Jeffries | Apr 5, 2020
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Anchor Text Percentages: Expert Analysis – Is It Worth It?

One of my favourite aspects of technical SEO is analysing and trying to create the perfect backlink profile – a real labour of love. Especially since it’s practically impossible to craft the […]
By : Michelle Symonds | Mar 26, 2020
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Why You Need an Effective SEO Strategy

Do you have an SEO strategy in place? If so, answer this question: has it helped you increase rankings, web visits and sales? If not, here is the question you need to […]
By : Michelle Symonds | Jan 21, 2020
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Technical Problems With Your Website? Quick Pro SEO Tip

Most technical problems on websites are easy to fix once you are aware they exist, but if you don’t know they exist they could be holding back your digital marketing efforts. So […]
By : Michelle Symonds | Jan 20, 2020
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Improve Click Through Rate and Boost Website Traffic

In the world of online marketing we need to focus on a whole range of areas to get those better rankings, visitors and leads we need. That means sometimes elements that are […]
By : Jo Jeffries | Jan 15, 2020
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A Basic Guide to Nofollow & Dofollow Links

If you’ve read anything about Search Engine Optimisation (SEO) then you will probably have come across the terms dofollow or nofollow. But what on earth do they mean?  Nofollow Links Links or hyperlinks […]
By : Michelle Symonds | Nov 10, 2019
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What Does It Mean To Be Working In The Digital World?

A recent “Digital Conference” I attended seemed like it would be right up my street – after all Ditto Digital, as a digital marketing company, falls fairly and squarely into the digital […]
By : Michelle Symonds | Oct 28, 2019
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How to write a blog with a purpose – a short video

This our short video on why and how you should always be writing your blog posts with a purpose. In this video I talk about how to write a blog with a […]
By : Michelle Symonds | Aug 15, 2019
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Effective Content Marketing – A Basic Video Overview

Good content is essential for establishing a strong online presence, building your brand and growing your business. It is also the cornerstone of an effective link-building campaign – vital for good organic […]
By : Michelle Symonds | Aug 13, 2019
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Writing a Blog with a Purpose

A short 2 minute podcast on how to write a blog with purpose. Check out our other posts on how to write blogs. In this podcast, we talk about how to write […]
By : Michelle Symonds | Aug 13, 2019
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5 Places You Should be Sharing Your Content

Three million. That’s the approximate number of blog posts that are written every day. So, it goes without saying when sharing content that it’s hard, really hard, to get people to find […]
By : Michelle Symonds | Aug 5, 2019
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