Technical SEO Audit
How your website is designed and built will affect how successful it will be in attracting visitors online. And then engaging those visitors and converting them to loyal customers. A well-designed, well-optimised website, free from technical issues, is the foundation on which all SEO and digital marketing efforts will be built so a technical SEO audit is an essential part of your internet marketing toolkit.
Many websites have basic errors such as broken links, missing images and slow mobile speed. Or poor optimisation with missing or duplicate web page titles and poorly formatted content. Or they have been optimised but for the wrong keywords that don’t attract potential customers – or not in large enough numbers. Or earlier SEO efforts used now out-dated practices that are negatively impacting the ability to succeed in organic search.

 

A technical SEO audit is an essential part of your digital marketing toolkit

 

We perform an in-depth analysis of your website (including your Google Analytics and Google Search Console data) and make detailed recommendations for improving it in a way that will create a valuable resource for your business that stands the test of time. Quite simply a better website for your business that will deliver a better ROI. Either implement our recommendations in-house or ask us to develop and implement an SEO campaign.

 

Our Technical SEO Audit includes a comprehensive review of mobile website speed and mobile usability. Where necessary we can additionally complete detailed Keyword Research & Analysis.

 

What’s Included?

 

Our recommendations for implementing an effective SEO Strategy will help boost your organic rankings in Google Search, drive visitors to your site and convert more leads. For every page on your site we check for duplicate content, duplicate page titles (an important ranking factor ) and meta description; find broken internal links that affect user experience. We also analyse all of the following sitewide ranking factors that contribute to online success in the organic search results:

 

  • Redirect issues
  • Indexing and Crawlability of pages
  • Technical factors such as canonical URLs
  • Internal and external links
  • URL structure
  • Image optimisation
  • Mobile Site Speed
  • Mobile Usability

 

Our professional site audit reviews every aspect of your website that could impact SEO success and makes detailed recommendations of the improvements required. This includes a review of Google Analytics and Search Console data. We also liaise with web developers and designers to ensure successful implementation of recommended changes. If your business is just starting out or needs to reassess target markets we also offer in-depth Keyword Analysis.

It also reviews the user experience (UX) – particularly from a mobile perspective, and what factors might be limiting the number of conversions. Older websites were often designed for large screens and even though they are mobile responsive they may not deliver a good mobile experience for users. There are many elements to a good mobile UX and these are more important than ever.

Mobile UX Factors

  • Uncompressed images
  • Too many redirects
  • Render-blocking JavaScript or CSS
  • Position of tap targets
  • Size of tap targets

 
 
Get In Touch Today...

Call us on 01494 530233
Email us at contact@dittodigital.co.uk

Technical SEO Audit Service High Wycombe - improving CTR
SEO Bucks - Improving Bounce Rate

Get In Touch Today...
Call us on 01494 530233
Email us at contact@dittodigital.co.uk
All businesses need an effective presence in the internet marketplace. Even if you don’t sell products or services online it is important to build credibility to reassure customers and clients that your business is reputable and can deliver the high-quality products or services they need.
Many business websites look attractive and get their main marketing message across – but who is seeing that message? Is it just existing customers who already know about your business? Or are you attracting new visitors from outside your normal sphere of influence?
To attract new customers and significantly grow a business you need to attract the “unknown unknowns”. Those people who don’t already know your brand and those people who have not been referred by other customers. It is only by significantly increasing your pool of potential customers that rapid and sustained growth is possible. Those potential customers are out there and search engines can drive them to your door with the right online marketing approach. Can you be sure your website serves that purpose by driving new leads from new sources or new areas?
If you plan on growing your business then a good place to start is with the huge online audience looking for just the product or service that you are selling. A good place to start growing your internet presence is with our Technical SEO Audit. But if you want to find out more about our business and the level of service we provide then why not try our Basic SEO Audit – this will highlight any broad issues affecting your website that could be limiting it’s effectiveness now and for any future internet marketing campaign.

12 thoughts on “Technical SEO Audit”

  1. We’ve looked at some of our competitors using a free SEO audit tool and they have multiple technical errors on their websites yet they are still out ranking us. We have very few errors so clearly something else is going on as we also have more content and it’s better!

    Reply

    1. Check your backlinks and compare them to your competitors for quality and quantity. Free SEO tools can be useful but rarely pinpoint all problem or even tell you how to resolve the problems they do report.

      Reply

  2. We’ve also run our site through a free SEO audit tool and found the same as DC . No errors showing up but we still struggle with getting organic rankings and visitors. We add new content every month too.
    How important is it to check backlinks?

    Reply

    1. Hi Robyn,
      I see you left another comment on our Bespoke SEO page and the reply I left there addresses your question in part too.

      Optimising your website so it passes an SEO audit is necessary, as is the content you create every month, but there is a lot more still to be done. That mostly involves checking your own backlinks and competitor backlinks, then building good-quality links that are better quality than your competitors’ links.

      Analysing backlinks (yours and your competitors) and building new links is an ongoing process and essential for SEO success.

      Reply

  3. Does your technical SEO audit include an audit of all the backlinks to a website. And does it include recommendations of how to build new backlinks? Some of the standard methods suggested online don’t really work – as in we are not able to get backlinks via these methods.

    Reply

    1. Hi Ellie,
      Thanks for commenting – we do a whole range of audits depending on requirements and, yes, a full backlink audit can easily be included. This produces a list of all backlinks and the relevant SEO attributes of these backlinks. It also analyses all backlinks as a whole (the “backlink profile”) because this is also important to identify, for example, if you have too many image links with no anchor text or a lack of anchor text diversity. It recommends what type of backlinks to focus on acquiring to improve the backlink profile.

      Reply

  4. Is an assessment of Core Web Vitals included in your technical audit? We have a WordPress website and speed performance is poor because of the number of plugins we’re using. Also warnings appearing about an excessive DOM size. Can performance issues like this be fixed without rewriting the site?

    Reply

    1. Hi Pete,

      Yes, indeed, part of our technical SEO audit includes an assessment of Core Web Vitals metrics and other speed performance metrics such as INP (Interaction to Next Paint) which will replace FID (First Input Delay) as a Core Web Vitals metric in March 2024.

      WordPress is a great platform for many types of websites but, as you have already found, it can bloat a site when too many plugins are used, and create an excessive DOM size (Document Object Model) if focus is not on speed performance. Fortunately there are some solutions to that such as removing unused Javascript and CSS from certain pages (that would otherwise be automatically added by plugins whether needed or not).

      However, solutions are obviously dependent on how a site is currently built so we cannot say definitively that any website could have speed performance issues resolved without a re-write. You would need a Website Audit to make that assessment. What I can say is that we have resolved speed issues on many WordPress websites without needing to develop a new site.

      Send details of your website to contact@dittodigital.co.uk or call on 01494 530233 and we can give you a better idea of what is possible.

      Reply

  5. Does your technical audit include checking things like meta data as well as performance issues and technical errors? We’d like to get a full 360 audit of our website.

    Reply

    1. Hi Rob,
      Yes our Technical SEO Audit does include all basic on-site SEO checks such as meta data and image alternative text. We provide full 360° SEO Audits that include:

      1. Technical SEO Audit
      2. Website Review
      3. Content Audit

      These can be fully tailored to your needs and can include a review of your competitors’ SEO strategy, content and technical status.

      If you send an email to contact@dittodigital.co.uk with details of you website I can provide a better idea of how we could help…

      Reply

  6. Seems to be a bit of a common theme going on here – Audit tools and optimisation tools show our site is in pretty good shape but our main competitor is outranking us even though their optimisation doesn’t seem to be as good and we have more/better backlinks.

    One thing worrying me is that for some keywords the wrong page is appearing in Google – could this be a problem?

    Reply

    1. Hi Jess,
      SEO Audit tools are great for identifying basic on-site and technical SEO issues and I would always recommend fixing all the errors and warnings raised by whatever tool you are using. However, they fail to provide a broader and more in-depth picture. You raise 2 points:

      1. BACKLINKS: Tools that identify and automatically analyse backlinks can only reveal so much about the backlink profile of any given website. This is useful information as an overview but for the sorts of insights that can have a real impact there needs to be in-depth analysis by an expert of the linking domains (i.e. the website and individual page on which the backlink exists). This sort of in-depth analysis often shows that backlinks from sites that have a high Domain Rating and low Spam Score, for example, are not actually high quality sites. For instance, they may be content aggregator sites that pull content from the RSS feeds of more reputable sites. Their content is, therefore, not unique and search engines such as Google can identify this so what can appear to be good quality links on closer analysis may not be.
      2. WRONG PAGE RANKING: When another page is appearing in the search results rather than your actual target page for a particular keyword this is known as “cannibalisation”. The end result being that 2 (or more) pages on a single website are competing for rankings for the same keywords or keyword groups. This will negatively impact the search rankings of both pages. This definitely a problem and could explain why your competitors are outrankings you.

      Get in touch at contact@dittodigital.co.uk with some more details and we’d be happy to help resolve the cannibalisation issues.

      Reply

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