SEO Backlink Checklist

Unique content is essential as part of an effective outreach strategy to gain backlinks from a range of websites. Good quality backlinks from reputable sites are one of the most important factors for improving rankings along with speed and mobile user experience.

But just what are the factors that impact quality of backlinks and the link profile as a whole?

Here are just some of the important factors your should be checking on a regular basis:

 Proportion of “dofollow” links

 Relative proportions of branded, general and keyword-rich link anchor text.

 Variety of different anchor texts

 Ratio of linking domains to total number of links

 Domain Authority of linking domains

 Traffic to linking domains

 Age of linking domains

To find out more about high-quality backlinking read our 6-Step Link-Building Process

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