We drive more visitors to your website and generate more leads in the ever-changing digital landscape. With digital marketing and technical SEO consultant services we ensure your website is seen by potential customers. As an SEO consultancy we also create great content, manage your social media and your brand.
Search Engine Optimisation
We offer bespoke SEO consultancy services that look at your company’s goals and analyse how to achieve them. As a technically-focused consultancy we increase organic rankings but also gain targeted visitors, more sales and better online exposure in organic search through in-depth keyword research and developing an effective search engine optimization strategy.
We undertake professional keyword research and in-depth keyword analysis. This includes the initial fact-finding and brainstorming sessions and analysing competitors using advanced keyword tools to find the right keywords for your business. Keywords that will drive visitors with a high buying intent to your website via organic search.
Effective search engine optimisation and digital marketing requires an in-depth understanding of online competitors for real success. Our Competitor Analysis process ensures we understand competitors as well as we understand our clients. We can then identify and capitalise on gaps in competitors’ strategies to our clients’ advantage.
How your website is designed and built will affect how successful it will be online. A well-designed website is the foundation on which all digital marketing efforts will be built so we perform a detailed analysis of your site and make recommendations for improving it in a way that will stand the test of time.
Links to your website continue to be all-important for top rankings and targeted referrals. How you earn those links has changed significantly in recent years and now the process predominantly involves outreach to influential businesses and bloggers to build collaborative relationships.
We provide bespoke SEO campaigns based on well-researched keywords, professionally created content and an innovative approach to link-building and collaboration. As rankings and web traffic grow we ensure visitors become customers providing a great return on your digital marketing investment.
We provide expert SEO consultant services and have a proven track record of measurable SEO results.
Since 2009 we’ve been working with businesses large and small to increase organic rankings, grow web traffic and generate sales. Our technical, data-driven approach has delivered traffic increase of up to 500% for successful B2B and B2C companies.
We deliver results-focused digital marketing campaigns for all our clients that are pro-active and highly responsive, with customer service that will exceed your expectations.
Need a reliable SEO company you can trust? Get in touch today.
Search engine optimisation has become increasingly sophisticated and standard methods no longer work as well as they used to. Effective optimisation that increases sales now requires a strategy that incorporates mobile speed and usability, an understanding of semantic search and content, and technical analysis of backlink data. It also requires an in-depth understanding of online competitors: what they are doing well and where there are gaps that can be exploited.
As providers of specialist SEO consultant services we work closely with your business to understand your competitors and your ideal customers, to understand your website and its data: from traffic sources and CTR, to bounce rate and conversion rate. With that in-depth knowledge we plan and implement a tailored digital marketing strategy that works for your business.
Need a bespoke digital marketing strategy that delivers? Get in touch today.
Reasons to Work With a Ditto Digital SEO Consultant
With over 10 years of providing SEO consultant services we have developed experience in every aspect of organic search marketing. We are adaptable and agile to all business requirements and deliver long-term sustainable results. Many of our clients have been with us for over 10 years and would be happy to provide references. Our high quality work generates real results and has helped businesses grow and thrive.
Our small team has technical expertise that enables us to liaise with web developers to ensure delivery of website changes where required for effective optimisation. We have planning and strategy experience that ensures all SEO campaigns are implemented successfully; and have a well-established network of contacts to aide everything from link-building to social media promotion.
Our team also includes professional copywriters who produce web copy, thought-leadership articles, case studies and blog posts. The all-important content that ensures digital marketing success and frees up businesses from the stress of producing regular content updates.
We are proud to work with businesses of all sizes in a range of different industries
SEO & Digital Marketing
Your Route to Online Success
Digital marketing uses powerful techniques to improve online presence and increase the number and quality of website visitors. It includes SEO, Conversion Rate Optimisation, Content Marketing and Social Media. If you are looking for SEO consultancy services to provide a personalised digital marketing solution for your business, Ditto Digital is right for you.
Online success depends on engaging potential customers and offering them the product or service they are seeking. High rankings in the search listings are not guaranteed alone to do this so your dedicated SEO consultant will research the behaviour of visitors once they have found your website to ensure they become customers.
Effective SEO and digital marketing will bring visitors to your website but for a campaign to be truly successful those visitors need to become paying customers. Our Conversion Rate Optimisation (CRO) process ensures your business secures the maximum number of conversions, leads and sales from your website visitors.
We provide a professional content-writing service as part of our standard SEO consultant services – generating well-researched, genuinely interesting content in the form of text, video, audio and graphics. Content can be integrated into your website, used to engage customers via social media and to develop your brand and grow your online presence.
How effective is your current SEO and digital marketing campaign? Are you getting a good return on your investment? Would you like to know exactly what your link profile looks like or how your backlinks and rankings stack up against the competition? If so, you need an SEO Health Check.
Our standard SEO consultant services establish and manage a social media presence appropriate to your business. We plan and schedule interaction on the major social networks to ensure your are communicating with your target audience via the right channels.
Paid search via Facebook or Google Ads can be a useful tool for building your brand and quickly getting visitors to your site while other techniques more slowly build brand awareness and online visibility. PPC campaigns can be complex and expensive but we have the expertise to make the most of your budget.
A Basic Introduction to Search Engine Optimisation
Here is a simple overview of Search Engine Optimisation. For a more detailed description read our in-depth guide: What Is SEO?
Search Engine Optimisation is the series of techniques and processes used to gain high organic rankings on the Google search listings or any search engine results; and more organic traffic for a website. These are the results that appear under the pay-per-click (PPC) Google Ads (previously known as Adwords) in search listings but can also appear in various other parts of the search results pages, such as:
Organic Page 1 rankings are a long-term, cost-effective strategy to help build and grow a sustainable business. Done correctly by a specialist SEO Consultant, it ensures visitors to a website are properly targeted so they convert to customers.
Our SEO consulting services start with a detailed analysis to find the right keywords – these are the foundations of a successful internet marketing campaign to ensure increased traffic leads to increased sales.
These are the basic steps in any SEO campaign:
Keyword Research and Analysis
The search terms or keywords that a business is targeting are fundamental to success in the online marketplace. They are required within the website itself to ensure relevant content is produced, pages are fully optimised and the internal linking structure reflects the focus of the site. But they are also used elsewhere online to build a relevant, high-quality backlink profile and to ensure the right visitors reach the website i.e. visitors seeking the products or services that the business supplies.
Keyword research and analysis should always be data-driven to understand potential traffic volumes from each keyword or keyphrase, and the level of competition required to achieve page 1 rankings in the search engine results pages (SERPS). Identifying and prioritising target phrases starts with brainstorming, interviewing and story-telling sessions with key business decision makers and their dedicated SEO consultant. This is followed by analysis of the data in a keyword planner tool. As part of both our bespoke and standard SEO packages we devise a well-balanced approach to include “quick-win” keyphrase targets (including long-tail phrases) and longer-term, high traffic search phrase goals.
Analysing in detail how competitors are handling their organic search efforts is a fundamental part of all SEO consultant services. It can highlight gaps in their target search phrases that may create quick wins for your business. It can also reveal opportunities to collaborate with related businesses to generate valuable links, and identify areas in which to surpass the competition with more effective content.
Our SEO consultant services provide in-depth Competitor Analysis as standard. We make it our policy to understand your online competitors as well as we do your own business. It is essential to identify and fully understand online competitors in order to succeed with an internet marketing strategy. Online competitors are not always the same as a business’s bricks-and-mortar competitors because the internet has no regional or national boundaries.
This involves improving a website with respect to on-page search engine optimisation such as improving title tags and meta description, checking for duplicate content and page indexing. It also includes:
internal link structure
mobile user experience
relevant and unique content
relevant page titles, description and image tags
sub-headings, tables, bullet points and other formatting
Off-site SEO focuses mainly on building authority via high-quality, relevant backlinks to a website. These are usually gained via collaboration with other websites, which is all provided as part of our professional SEO consultant services. These could be news sites, professional organisations, blogs or other related, but non-competing, businesses.
Producing high quality content in the form of articles, videos or graphics that other website owners will mention and link to, or publish on their own websites, is one way of securing quality backlinks and also building your brand. This requires a content marketing strategy and concerted effort to promote that content to be successful, which is all part of what we do here at Ditto Digital as a digital marketing and SEO consultancy.
Conversion Rate Optimisation
We do not provide just SEO consultancy services, but are also CRO experts so once high rankings have been achieved and there is a greater flow of visitors to a website then other metrics are analysed and optimised to ensure the maximum number of visitors and that they convert to customers. Some of the metrics used include:
Ditto have helped us develop a strong online presence and are flexible to our changing needs as our company grows.Paul NaybourBusiness Development Director, Parallel Project Training
Our visitor numbers more than doubled in a year through the use of good content on our website and well-placed, valuable links on high authority sites.,
The thing that made the difference for us, was on ongoing commitment to search engine optimisation and online marketing. Ditto Digital helped us develop strong content and build relationships in the blogger community, which was the best way of getting visibility for our product.,
Ditto Digital (UK) provide professional SEO consultancy services in London, the Home Counties and right across the UK including:
Technical SEO, Digital Marketing, Link Building, Content Marketing, Website Audits, Conversion Rate Optimisation and Social Media Management.