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Ditto Digital

Digital Marketing & SEO Consultancy

We drive more visitors to your website and generate more leads in the ever-changing digital landscape. With digital marketing and technical SEO consultancy services we ensure your website is seen by potential customers. As an SEO consultancy we also create great content, manage your social media and your brand.
Search Engine Optimisation
We offer bespoke SEO consultancy services that look at your company’s goals and analyse how to achieve them. As a technically-focused consultancy we increase organic rankings but also gain targeted visitors, more sales and better online exposure in organic search through in-depth keyword analysis and developing an effective search engine optimization strategy.

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Keyword Research & Analysis
We undertake professional in-depth keyword analysis. This includes the initial fact-finding and brainstorming sessions and analysing competitors using advanced keyword tools to find the right keywords for your business. Keywords that will drive visitors with a high buying intent to your website via online search.

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Competitor Analysis
Effective search engine optimisation and digital marketing requires an in-depth understanding of online competitors for real success. Our Competitor Analysis process ensures we understand competitors as well as we understand our clients. We can then identify and capitalise on gaps in competitors’ strategies to our clients’ advantage.

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Technical SEO Audit
How your website is designed and built will affect how successful it will be online. A well-designed website is the foundation on which all digital marketing efforts will be built so we perform a detailed analysis of your site and make recommendations for improving it in a way that will stand the test of time.
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Link Generation
Links to your website continue to be all-important for top rankings and targeted referrals. How you earn those links has changed significantly in recent years and now the process predominantly involves outreach to influential businesses and bloggers to build collaborative relationships.
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Bespoke SEO
We provide bespoke SEO campaigns based on well-researched keywords, professionally created content and an innovative approach to link-building and collaboration. As rankings and web traffic grow we ensure visitors become customers providing a great return on your digital marketing investment.
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Technical SEO

We provide expert SEO consultant services and have a proven track record of measurable SEO results.

Since 2009 we’ve been working with businesses of all sizes to increase organic rankings, grow web traffic and generate sales. Our technical, data-driven approach has delivered traffic increase of up to 500% for successful B2B and B2C companies.

We deliver results-focused internet marketing for all our clients that are pro-active and highly responsive, with customer service that will exceed your expectations.

Need a reliable SEO company you can trust? Get in touch today.

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web visits tripled

SEO Consultant

Bespoke Digital Marketing Strategies

Current SEO strategy not delivering results?

We can help…

Search engine optimisation has become increasingly sophisticated and standard methods no longer work as well as they used to. Effective optimisation that increases sales now requires a strategy that incorporates mobile speed and usability, an understanding of semantic search and content, and technical analysis of backlink data. It also requires an in-depth understanding of online competitors: what they are doing well and where there are gaps that can be exploited.

As providers of specialist SEO consulting services we work closely with your business to understand your competitors and your ideal customers, to understand your website and its data: from traffic sources and CTR, to bounce rate and conversion rates. With that in-depth knowledge we plan and implement a tailored online marketing approach that works for your business.

Need a bespoke digital marketing plan that delivers? Get in touch today.

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Reasons to Work With Ditto Digital SEO Consultants

With over 10 years of providing SEO consultancy services we have developed experience in every aspect of organic search marketing. We are adaptable and agile to all business requirements and deliver lasting, sustainable results. Many of our clients have been with us for over 10 years and would be happy to provide references. Our high quality work generates real results and has helped businesses grow and thrive.

Our small team has technical expertise that enables us to liaise with web developers to ensure delivery of website changes where required for effective optimisation. We have planning and strategy experience that ensures all SEO plans are implemented successfully; and have a well-established network of contacts to aide everything from link-building to social media promotion.

Our team also includes professional copywriters who produce web copy, thought-leadership articles, case studies and blog posts. The all-important content that ensures internet marketing success and frees up businesses from the stress of producing regular content updates.

Want to find out more? Call us today.

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work with Ditto Digital

 

Some of Our Clients

We are proud to work with businesses of all sizes in a range of different industries

Search Engine Optimisation Client
Search Engine Optimisation and Link Building Client
SEO consultant Services and Digital Marketing
Internet Marketing for Client

What Our Clients Say About Us…

We've been working with Ditto for nearly 2 years now and they have consistently driven more traffic to our website and consequently we've seen a big uplift in sales. Very knowledgeable about SEO and have also helped with several improvements to our site.,
These guys did an in-depth audit of our website and backlink profile; really listened to our business goals then recommended and implemented an SEO campaign. So far proving worth the trust we have put in them. They have also been producing excellent content for our website.,
Michelle has been spearheading our SEO for some years and gives us good organic listings to keep abreast with the Google algorithm changes.,
I have worked with Ditto Digital for over three years and have always found them very professional and service orientated. They really know Their subject but are able to explain the technicalities and answer questions at a layman's level in the complex world of SEO.,
Michelle has been running our SEO marketing for a few years now and she works collaboratively to help achieve our strategic goals' Michelle is 'can-do', professional and creative and a pleasure to work with,
Ditto have helped us develop a strong online presence and are flexible to our changing needs as our company grows.Paul NaybourBusiness Development Director, Parallel Project Training
 

search engine optimization consultants - case study

SEO & Digital Marketing

Your Route to Online Success

Digital marketing uses powerful techniques to improve online exposure and increase the number and quality of website visitors. It includes SEO, Conversion Rate Optimisation (CRO), Content Marketing and Social Media. If you are looking for SEO consultancy services to provide a personalised online marketing solution for your business, Ditto Digital is right for you.

Our SEO Services Include:

Search Engine Optimisation
Conversion Rate Optimisation
Social Media Management
Technical Website Audits
Collaborative Outreach
Competitor Analysis
Content Creation
& much more…

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Researching Your Audience
Online success depends on engaging potential customers and offering them the product or service they are seeking. High rankings in the search listings are not guaranteed alone to do this so your dedicated SEO consultant will research the behaviour of visitors once they have found your website to ensure they become customers.
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Conversion Rate Optimisation
Effective SEO and digital marketing will bring visitors to your website but for a campaign to be truly successful those visitors need to become paying customers. Our Conversion Rate Optimisation (CRO) process ensures your business secures the maximum number of conversions, leads and sales from your website visitors.
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Content Marketing
We provide a professional content-writing service as part of our standard SEO consulting services – generating well-researched, genuinely interesting content in the form of text, video, audio and graphics. Content can be integrated into your website, used to engage customers via social networks and to develop your brand and grow your online presence.
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SEO Health Check
How effective is your current SEO and internet marketing campaign? Are you getting a good return on your investment? Would you like to know exactly what your link profile looks like or how your backlinks and rankings stack up against the competition? If so, you need an SEO Health Check.
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Social Media
Our standard SEO consulting services establish and manage a social presence appropriate to your business. We plan and schedule interaction on the major social networks to ensure your are communicating with your target audience via the right channels.
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Paid Search
Paid search via Facebook or Google Ads can be a useful tool for building your brand and quickly getting visitors to your site while other techniques more slowly build brand awareness and online visibility. PPC campaigns can be complex and expensive but we have the expertise to make the most of your budget.
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What Our Clients Say About Us…

We've been working with Ditto for nearly 2 years now and they have consistently driven more traffic to our website and consequently we've seen a big uplift in sales. Very knowledgeable about SEO and have also helped with several improvements to our site.,
These guys did an in-depth audit of our website and backlink profile; really listened to our business goals then recommended and implemented an SEO campaign. So far proving worth the trust we have put in them. They have also been producing excellent content for our website.,
Michelle has been spearheading our SEO for some years and gives us good organic listings to keep abreast with the Google algorithm changes.,
I have worked with Ditto Digital for over three years and have always found them very professional and service orientated. They really know Their subject but are able to explain the technicalities and answer questions at a layman's level in the complex world of SEO.,
Michelle has been running our SEO marketing for a few years now and she works collaboratively to help achieve our strategic goals' Michelle is 'can-do', professional and creative and a pleasure to work with,
Ditto have helped us develop a strong online presence and are flexible to our changing needs as our company grows.Paul NaybourBusiness Development Director, Parallel Project Training
 

An Overview of our SEO Services

Working With UsFinding The Right Web VisitorsKnowing Your CompetitionWebsite ImprovementsTargeted OutreachCreating ContentLink Building
Here at Ditto Digital we believe in working as a strategic digital marketing partner with all of our clients, large and small. Think of us as your in-house SEO expert. Our mission is to undertake the specialist SEO activities for which you don’t have the skills in-house, which being as committed to your success as your own employees.

We enjoy educating our clients in the basics of Search Engine Optimisation because that way your business is best-placed to understand the enormous benefits of SEO and online marketing. For businesses planning to build their own SEO team, we also provide bespoke training on a one-to-one basis or for small groups covering SEO fundamentals such as:

  • Defining and Understanding SEO Goals
  • Analysis of Search Terms & Trends
  • Competitive Research & Analysis
  • Use of Common SEO Software
  • On-Site Optimisation
  • Identifying Technical Errors with Websites

We are a small SEO agency that can help your business make a big impact. We’ve helped grow businesses by increasing web traffic, qualified leads and sales. We won’t confuse you with technical jargon but we will use our technical expertise to boost your revenue. We are clear and transparent about the work we do on your behalf and all work is carried out by our long-standing dedicated team.

Our SEO experts devise and implement successful SEO and online marketing campaigns for all types of businesses from B2C, B2B and non-profit organisations across the UK.

Our aim is not just to improve metrics for your website but to generate a real uplift in sales – utlimately the only measure of importance for any SEO strategies. We’ve seen many advertising campaigns both on Google and social media that drive a significant increase in visitors but don’t increase sales. Our SEO services are different – we’ve grown clinet web visits from 800/month to 30,000/month with zero spend on Google Ads. We understand SEO and are technically focused to take advantage of all it can offer. Our SEO services are affordable and will ensure your business grows for years to come.

Every business wants more people to visit their website but an increase in visitors does not always result in an rise in sales. So determining who are the “right visitors” is an essential part of our SEO services. Our SEO experts will research and analyse keywords and search terms that will produce qualified leads and visitors with a high buying internet.

This keyword analysis and research is completed at the start of every SEO programme but is also reviewed periodically because search trends change over time. Companies also change their products and services so we ensure that the SEO approach continues to meet the needs of your growing company as it evolves.

Of course, Google’s algorithm and expectations of a top ranking website are also constantly changing. User Experience (UX) and Page Speed, especially on mobile devices, are now more important that ever. We keep abreast of all the latest changes regarding search engines like Google and alter our SEO approach as necessary. That way we continue to keep our clients at the top of the SERPS. SEO is a growing and evolving discipline and we relish the constant change and challenge of working in this field.

Search Intent

The search terms or keywords that a business focuses on are essential to success. Pick the wrong ones and you will have a shaky foundation. Pick the right ones and you will be building on solid foundations. Everything in an SEO approach starts from understanding goals, aims and target markets. To quote Henry Ford “If I had asked people what they wanted, they would have said faster horses.” Businesses can easily describe a problem they’re having or their aims and objectives; but not always the best solution. That’s why at Ditto Digital we ensure that our SEO strategies get the foundation right before moving on to the implementation of a campaign.

Identifying competitors in the “real world” is relatively easy, but identifying them in the digital world requires more in-depth research and investigation into how each potential competitor is handling their own SEO strategy. As a specialist SEO agency with years of technical expertise our SEO consultancy services investigate in detail how competitors are implementing their search marketing efforts.

Small companies in some sectors may be very active in their digital marketing efforts while larger companies may be resting on their laurels and using well-known brand reputation to dominate online. Whatever the situation on your business sector we can highlight opportunities to target and areas that the competition is neglecting. For that reason we never assume to know who the competition is without thorough research. Failing to identify the true competition will prevent the foundations of your search engine optimization plan from being strong and solid.

However, the right approach enables smaller companies to compete on a level playing field with much larger companies in the digital landscape. We have been implemented SEO plans for more than 10 years that have enabled our clients to do just this. And we are proud to have been part of the growth and success of all of our clients. In an online world where the costs of paid advertising are expensive and ever-increasing, SEO provides an effective alternative at lower cost and with a higher return on your investment.

Why not call Ditto Digital today and speak to an SEO expert about how we can help.

Simply Call Us on 01494 530233 or Email Us at hello@dittodigital.co.uk

Our standard and bespoke SEO consultancy services include everything your company needs to be successful in the digital world. The beauty of SEO is that website improvements for optimisation purposes are closely aligned with a great user experience. So when we recommend changes to increase organic rankings you can be certain that those changes will also provide a better experience for your web visitors. Faster page loading times, easier to navigate websites and content that will better engage and inform people. This means that when higher rankings drive more visitors to you site they are more likely to convert to customers or clients.

Our approach to advising on website improvements as part of our standard service is what sets us apart from other SEO agencies. We charge fixed monthly fees suitable for a range of budgets that cover everything you’ll need. No hidden extras and no additional costs for the valuable advice we provide each and every month. All in addition to the SEO activities we carry out, which are pre-defined at the start of every campaign to meet your particular goals and to fall within your budget.

Here are some improvements our SEO experts would typically recommend:

  • page speed
  • internal link structure
  • mobile responsiveness
  • mobile user experience
  • relevant and unique content
An essential part of all SEO strategies should include gaining high-quality, relevant backlinks to a website from reputable sources. Backlinks are most often built by collaborating with relevant websites, blogs and subject matter experts in non-competing businesses. We also use news outlets where relevant and appropriate; and where they offer links with SEO value.

The creation of backlinks is inextricably bound to our content marketing process because it is good content on a website that attracts links – and content external to the website that is likely to be published by an authoritative website.

Here at Ditto Digital we build relationships with those authoritative websites and influencers via targeted outreach. This process identifies sources that could link to good quality content in the form of articles, reports, guides, podcasts or webinars on your business website. Collaborative partners could also publish guest content on their own websites as way of providing quality backlinks.

 

All content necessary to implement a successful SEO plan is included as part of our SEO service. We employ professional writers for that all-important content so your business does not have to worry about producing enough well-optimised content. Failing to produce enough content is often the reason an SEO approach is not as successful as it could be. Our content is well-researched and professionally written both for your own website – to inform and engage visitors – and to use as part of our outreach programme to establish valuable links.

Content creation and content marketing is all part of what we do here at Ditto Digital as a digital marketing and SEO agency. You can focus on running your business while we take responsibility for every aspect of promoting and growing your business through online channels. Whether you need local SEO or your are targeting national or international audiences, we have the skills and expertise to devise and implement an SEO plan that will increase revenue for your company.

Creating backlinks from reputable websites that also provide SEO value is an essential part of any SEO process. Without building good-quality backlinks it is extremely difficult to rank near the top of Google’s organic search listings; unless it is for a low-traffic relatively obscure search term. For that reason link-building is fundamental to our SEO process for all websites.

To achieve high rankings for high traffic searches that will drive a significant number of visitors to your website backlinks will have the biggest impact of all SEO activity that we carry out. We analyse and document each and every backlink that we gain for a website. They will all be instrumental in both achieving, increasing and maintaining high organic rankings in Google’s search engine and other search engines.

And once links have been gained – either via our SEO process or naturally – we continue to monitor all links to ensure they continue to add value. We also review on a regular basis the links being gained by competitors so that we can identify further opportunities for collaborative outreach. SEO is an ongoing process requiring time, effort and expertise. Why not let us professionally manage your SEO and digital marketing plans, while you get on with the business of running your business.

Simply Call Us on 01494 530233 or Email Us at hello@dittodigital.co.uk

Here’s a list of all the SEO Services we provide:

SEO Activity
Keyword Research & Analysis  This includes a thorough assessment of which search terms have adequate traffic to impact sales and which could be targeted long and short-term. Whilst SEO specialists still refer to “keywords”, in fact, more often keyword groups are targeted, which include short and long phrases. Examples of targeted search terms might include phrases such as “Basic SEO tips”. Or even sentences such as “How can I implement an SEO campaign?”.
Competitive Research  This involves identifying the main competitors of a business, and then performing an in-depth analysis of their website in terms of on-site SEO, structure and any technical issues. This is followed by an analysis of the competitors link profile to asses the value of their existing links.
On-site Optimisation  An audit is usually undertaken to identify both site-wide technical issues such as broken links or 404 errors, and then page-level issues that could be hampering high rankings. The page-level analysis is based on the keywords identify during keyword analysis.
Off-site Optimisation  A review of the full link profile is undertaken to identify the value of each and every link to the business website. Factors for each backlink are assessed such as: dofollow attribute, age of link, age of linking domain, Domain Authority (DA) of linking domain, Trust Flow (TF) metric of linking domain.
Content  Website is reviewed to determine how and when fresh, new content can be added, and in what format. Content can include blog posts, reports, guides, white papers, videos, webinars, podcasts and infographics.

A Basic Introduction to Search Engine Optimisation

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Here is a simple overview of Search Engine Optimisation. For a more detailed description read our in-depth guide: What Is SEO?

Search Engine Optimisation is the series of techniques and processes used to gain high organic rankings on the Google search listings or any search engine results; and more organic traffic for a website. These are the results that appear under the pay-per-click (PPC) Google Ads (previously known as Adwords) in search listings but can also appear in various other parts of the search results pages, such as:

  • Local Pack
  • Featured Snippet
  • Knowledge Graph

Organic Page 1 rankings are a long-term, cost-effective strategy to help build and grow a sustainable business. Done correctly by specialist SEO Consultants, it ensures visitors to a website are properly targeted so they convert to customers.

Our SEO consulting services start with a detailed analysis to find the right keywords – these are the foundations of a successful internet marketing campaign to ensure increased traffic leads to increased sales.

These are the basic steps in any SEO campaign:

Keyword Research and Analysis

The search terms or keywords that a business is targeting are fundamental to success in the online marketplace. They are required within the website itself to ensure relevant content is produced, pages are fully optimised and the internal linking structure reflects the focus of the site. But they are also used elsewhere online to build a relevant, high-quality backlink profile and to ensure the right visitors reach the website i.e. visitors seeking the products or services that the business supplies.

Keyword research and analysis should always be data-driven to understand potential traffic volumes from each keyword or keyphrase, and the level of competition required to achieve page 1 rankings in the search results (SERPS). Identifying and prioritising target phrases starts with brainstorming, interviewing and story-telling sessions with key business decision makers and their dedicated SEO consultant. This is followed by analysis of the data in a keyword planner tool. As part of both our bespoke and standard SEO packages we devise a well-balanced approach to include “quick-win” keyphrase targets (including long-tail phrases) and longer-term, high traffic search phrase goals.

 

Competitor Analysis

Analysing in detail how competitors are handling their organic search efforts is a fundamental part of all SEO consulting services. It can highlight gaps in their target search phrases that may create quick wins for your business. It can also reveal opportunities to collaborate with related businesses to generate valuable links, and identify areas in which to surpass the competition with more effective and informative content.

Our SEO consultant services provide in-depth Competitor Analysis as standard. We make it our policy to understand your online competitors as well as we do your own business. It is essential to identify and fully understand online competitors in order to succeed with an internet marketing strategy. Online competitors are not always the same as a business’s bricks-and-mortar competitors because the internet has no regional or national boundaries.

On-site Optimisation

This involves improving a website with respect to on-page search engine optimisation such as improving title tags and meta description tags, checking for duplicate content and page indexing. Increasingly the changes required for a well-optiised page will also result in a page that offers a good user experience (UX) on devices of all sizes. It also includes checking many other ranking factors such as:

  • page speed
  • schema markup
  • internal link structure
  • mobile responsiveness
  • mobile user experience
  • relevant and unique content
  • relevant page titles, description and image tags
  • sub-headings, tables, bullet points and other formatting

Offsite Optimisation

Off-site SEO focuses mainly on building authority via good-quality, relevant backlinks to a company’s website. These are usually gained via collaboration with other websites. This collaboration, which starts with a programme of targeted outreach to potential prospects, is all provided as part of our professional SEO consultant services. We already have an extensive network of contacts within a number of industry sectors such as news sites, professional organisations, blogs or other related, but non-competing, businesses. We can draw upon this established network for all of our clients, new and old, whatever their industry.

Producing high quality content in the form of articles, videos or graphics that other website owners will mention and link to, or publish on their own websites, is one way of securing quality backlinks and also building your brand. This requires a content marketing strategy and concerted effort to promote that content to be successful, which is all part of what we do here at Ditto Digital as a digital marketing and SEO consultancy.

 

Conversion Rate Optimisation

We don’t just provide SEO consultancy services but are also CRO experts so once high rankings have been achieved and there is a greater flow of visitors to a website then other metrics are analysed and optimised. These conversion metrics determine how well engaged a visitor is with your website and whether they have found the product or service they were seeking.

In order to ensure the maximum number of visitors convert to customers or clients various techniques such as wording and positioning of Calls-To-Action (CTAs) are used. Images are also carefully selected to communicate the right message. Where images are of real people their position and direction of gaze towards the action message are also carefully considered.

Some of the CRO metrics used include:

  • Bounce Rate
  • Pages viewed
  • Time spent on site
  • Click-Through Rate

 

At a more advanced level Google Tag Manager and Google Events can be used to determine how a visitor interacts with a particular landing page to make sure the important messages are being imparted at the right time. Tracking user behaviour within an individual web age and throughout the website as a whole also highlights whether or not visitors are able to easily take the action that will turn them from visitor to customer of client.

This process of user behaviour tracking often requires testing different version of a landing page to see which one has a stronger impact in terms of sales and leads.

Click here for a more detailed description of SEO.