Digital Marketing & SEO Agency

Innovative SEO Strategies that Drive Sales.

Technical Expertise to Outperform Competitors.

Proven Content Strategies to Build Customer Trust.

Bespoke SEO Campaigns

Bespoke SEO Strategies

Search engine optimisation is increasingly sophisticated and standard methods no longer work as they once did. Effective optimisation that increases sales requires a strategy that incorporates mobile speed and usability, an understanding of semantic search and content, and technical analysis of backlink data. It also requires an in-depth understanding of online competitors: what they are doing well and where there are opportunities to exploit.

Technical SEO Consultancy

Expert SEO consultancy services and a proven track record of SEO success.

Since 2009 we’ve been working with businesses of all sizes to grow web traffic and increase sales. Our technical, data-driven approach has delivered traffic increases of up to 500% for B2B and B2C companies.

We deliver results-focused internet marketing for all clients and are pro-active and highly responsive, with customer service that exceeds expectations.

A smart SEO strategy is a compounding investment

Why Choose Ditto Digital SEO Agency?

15 years’ experience

Providing SEO consultancy services for over 15 years, we have developed experience in every aspect of search marketing. We are adaptable to business needs and deliver lasting results. Our high quality work has a commercial impact and many clients have been with us for over 10 years.

Innovative Approach

As SEO specialists we believe in the power of great ideas. We are unafraid to be bold or to ask why. Through forward thinking and analysing performance data we make continuous improvements to every SEO strategy. So you can leave the digital marketing to us and focus on your core business.

Proven Results

Our SEO experts have developed and implemented successful SEO strategies in competitive industries such as the financial services sector, consultancy firms, corporate training providers, removals & storage, accountancy firms, tech startups and more. Read our case studies for more information.

UK-based SEO team

Our UK-based SEO services team has the technical expertise to identify opportunities to improve web optimisation and speed performance. Our SEO expertise includes innovative link-building techniques, and planning and strategy experience to reach customers nationally and internationally.

Search Engine Optimisation

We offer bespoke SEO consultancy services to fully understand your company’s goals and how to achieve them. As a technically-focused consultancy we increase organic rankings but also gain targeted visitors, more sales and better online exposure through in-depth keyword analysis and effective search engine optimization strategies.

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Keyword Research

We undertake professional in-depth keyword research and analysis. This includes the initial fact-finding and brainstorming sessions, and analysing competitors using AI-powered tools. We discover the right keywords and AI-style searches for your business, that will drive visitors with a high buying intent to your website via online search.

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Competitor Analysis

Effective search engine optimisation and digital marketing requires an in-depth understanding of online competitors for real success. Our expert analysis ensures we understand competitors as well as we understand our clients. We can then identify and capitalise on gaps in competitors’ strategies to our clients’ advantage.

Technical SEO Audit

How a website is designed and built will affect how successful it will be in online search. A website needs to meet minimum speed performance levels and provide the best possible user experience. It is the foundation of all digital marketing efforts so we analyse your site and work with the web developers to make improvements that will stand the test of time.

Link Generation

Links to your website – from other reputable websites – continue to be all-important for top rankings and targeted referrals. How you earn those backlinks has changed in recent years and now the process predominantly involves outreach to influential digital publishing platforms and building collaborative relationships via digital PR.

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Content Strategy

We develop and create well-researched, genuinely interesting content as in-depth articles, blog posts, guides etc. We build a comprehensive content model that meets the requirements of SEO but also helps your website appear in Google AI overviews and AI Apps such as ChatGPT. It’s all part of our SEO strategy to grow your online presence.

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Our SEO strategies deliver measurable results and increase sales. Talk to us now…

01494 530233

contact@dittodigital.co.uk

Some of Our Clients

We are proud to work with businesses of all sizes in a range of different industries. Click the logos to read our client case studies.

Search Engine Optimisation and Link Generation Client

Online Marketing Services for international finance broker

What Our Clients Say About Us…

I have only good things to say about Ditto Digital. We have now been working for over a year with Michelle. Most importantly she has driven website traffic & sales adding value to our business. She is clear & positive in communications & wise in advice. Elizabeth Kolb, Axion Now Events

If you have Michelle working for you, you can be sure your website is going to rank well and more importantly be monitored for changes to swiftly act on. Her knowledge and level of detail for SEO requirements is exceptional. Rich Holmes, Ampersand Studio

Michelle consistently delivers strategies that improve website visibility and drive real growth. She’s an outstanding SEO consultant—knowledgeable, professional, and always results-driven. Chris Plummer, Freestyle Internet

Since working with DittoDigital, we have finally found an SEO specialist that takes the time to understand our business and really deliver on results and expectations. A personable and professional company with a straightforward logical approach that guides and advises us on achievable goals whilst keeping up with current trends and methods that occur in in the ever changing world of Search Engine Optimization.ChangeQuest Training,

I have worked with Ditto Digital for over three years and have always found them very professional and service orientated. They really know Their subject but are able to explain the technicalities and answer questions at a layman's level in the complex world of SEO.,

Michelle has been running our SEO marketing for a few years now and she works collaboratively to help achieve our strategic goals' Michelle is 'can-do', professional and creative and a pleasure to work with,

Overview of SEO Services

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Working With an SEO Agency

Working With an SEO Agency

Here at Ditto Digital we believe in working as a strategic partner with all of our clients, large and small. Think of us as your in-house SEO expert. Our mission is to undertake the specialist SEO activities for which you don’t have the skills in-house, while being as committed to your success as your own employees.

As a specialist SEO Agency, we enjoy educating our clients in the basics of Search Engine Optimization because that way your business is best-placed to understand the enormous benefits of SEO and online marketing. For businesses planning to build their own SEO team, we also provide bespoke training on a one-to-one basis or for small groups covering SEO fundamentals such as:

Defining and Understanding SEO Goals
Analysis of Search Terms & Trends
Competitive Research & Analysis
Use of Common SEO Software
On-Site Optimisation
Identifying Technical Errors with Websites

Pro Tip: Define clear business goals before embarking on a digital marketing campaign.

We are a small SEO Agency that can help your business make a big impact. We’ve helped grow businesses by increasing web traffic, qualified leads and sales. We won’t confuse you with technical jargon but we will use our technical expertise to deliver an SEO service that will boost your revenue. We are clear and transparent about the work we do on your behalf and all work is carried out by our long-standing dedicated team.

Our SEO experts devise and implement successful SEO and online marketing campaigns for all types of businesses from B2C, B2B and non-profit organisations across the UK.

Our aim is not just to improve metrics for your website but to generate a real uplift in sales – ultimately the only measure of importance for any SEO strategies. We’ve seen many advertising campaigns both on Google and social media that drive a significant increase in visitors but don’t increase sales. Our SEO services are different – we’ve grown client web visits from 800/month to 30,000/month with zero spend on Google Ads. We understand SEO and are technically focused to take advantage of all it can offer. Our SEO services are affordable and will ensure your business grows for years to come.

Find The Right Web Visitors

Every business wants more people to visit their website but an increase in visitors does not always result in an rise in sales. So determining who are the “right visitors” is an essential part of our SEO services. Our SEO experts will research and analyse keywords and search terms that will produce qualified leads and visitors with a high buying internet.

This keyword analysis and research is completed at the start of every SEO programme but is also reviewed periodically because search trends change over time in Google and other search engines. Companies also change their products and services so we ensure that the SEO approach continues to meet the needs of your growing company as it evolves.

Of course, Google’s algorithm and expectations of a top ranking website are also constantly changing – as they are for other search engines such as Bing. User Experience (UX) and Page Speed, especially on mobile devices, are now more important that ever. We keep abreast of all the latest changes regarding search engines like Google and alter our SEO approach as necessary. That way we continue to keep our clients at the top of the SERPS. SEO is a growing and evolving discipline and we relish the constant change and challenge of working in this field.

Pro Tip: Ensure you have a clear idea of your target market online before starting a digital marketing campaign.

Search Intent

The search terms or keywords that a business focuses on are essential to success. Pick the wrong ones and you will have a shaky foundation. Pick the right ones and you will be building on solid foundations. Everything in an SEO approach starts from understanding goals, aims and target markets. To quote Henry Ford “If I had asked people what they wanted, they would have said faster horses.” Businesses can easily describe a problem they’re having or their aims and objectives; but not always the best solution. That’s why as a specialist SEO company Ditto Digital ensure that our SEO strategies get the foundation right before moving on to the implementation of a campaign.

Know Your Competition

Know Your Competition

Identifying competitors in the “real world” is relatively easy, but identifying them in the digital world requires more in-depth research and investigation into how each potential competitor is handling their own SEO strategy. As a specialist SEO agency with years of technical expertise, our SEO consultancy services investigate in detail how competitors are implementing their search marketing efforts.

Small companies in some sectors may be very active in their online marketing efforts while larger companies may be resting on their laurels and using well-known brand reputation to dominate online. Whatever the situation in your business sector we can highlight opportunities to target, and areas that your rivals are neglecting. For that reason we never assume to know who the competition is without thorough research. Failing to identify the true online competition could mean your search engine optimization plan is not maximised.

Pro Tip: Your competitors online are not always the same as your bricks-and-mortar competitors so ensure a detailed competitor analysis has been completed.

However, the right approach enables smaller companies to compete on a level playing field with much larger companies in the digital landscape. We have been implementing SEO plans for more than 10 years that have enabled our clients to do just this. And we are proud to have been part of the growth and success of all of our clients. In an online world where the costs of paid advertising are expensive and ever-increasing, SEO provides an effective alternative at lower cost and with a higher return on your investment.

Why not call Ditto Digital today and speak to an SEO expert about how we can help.

Simply Call Us on 01494 530233 or Email Us at contact@dittodigital.co.uk

Website Improvement

We are a specialist SEO company and our standard and bespoke SEO consultancy services include everything you need to be successful in the digital world. The beauty of SEO is that website improvements for optimisation purposes are closely aligned with a great user experience. So when we recommend changes to increase rankings you can be certain that those changes will also provide a better experience for your web visitors. Faster page loading times, easier to navigate and content that will better engage and inform people. This means that when higher rankings drive more visitors to you site they are more likely to convert to customers or clients.

Our approach to advising on website improvements as part of our standard service is what sets us apart from other SEO agencies. We charge fixed monthly fees suitable for a range of budgets that cover everything you’ll need. No hidden extras and no additional costs for the valuable advice we provide each and every month. All in addition to the SEO activities we carry out, which are pre-defined at the start of every campaign to meet your particular goals and to fall within your budget.

Pro Tip: Make a great user experience the priority when making website improvements because UX and optimisation are closely aligned and what benefits people also benefits rankings.

Here are some improvements our SEO experts would typically recommend:

page speed
internal link structure
mobile responsiveness
mobile user experience
relevant and unique content

Targeted Outreach

An essential part of every SEO strategy should include gaining high-quality, relevant backlinks to a website from reputable sources. The quality of backlinks is an important factor in how search engines like Google determine the credibility and integrity of your website. Backlinks are most often built by collaborating with relevant websites, blogs and subject matter experts in non-competing businesses. We also use news outlets where relevant and appropriate; and where they offer links with SEO value.

The creation of backlinks is inextricably bound to every online marketing process because it is good content on a website that attracts links – and content external to the website that is likely to be published by an authoritative website.

Here at Ditto Digital we build relationships with those authoritative websites and influencers via targeted outreach and digital PR. This process identifies sources that could link to good quality content in the form of articles, reports, guides, podcasts or webinars on your site. Collaborative partners could also publish guest content on their own websites as way of providing quality backlinks.

Pro Tip: Develop an effective outreach process via email and social media to support link-building efforts.

Content Strategy & Creation

Content Strategy & Creation

All content necessary to implement a successful SEO plan is included as part of our SEO service. We employ professional writers for that all-important content creation so your business does not have to worry about producing enough well-optimised content. Failing to produce enough content is often the reason an SEO approach is not as successful as it could be. Your dedicated digital marketing manager will ensure all content is well-researched and professionally written both for your own website – to inform and engage visitors – and to use as part of our outreach programme to establish valuable links.

Content strategy and creation is all part of what we do here at Ditto Digital SEO agency. You can focus on running your business while we take responsibility for every aspect of promoting and growing your business through online channels. Whether you need local SEO or you’re targeting national or international audiences, our SEO company has the skills and expertise to devise and implement an SEO strategy that will improve search results and increase revenue for your company.

Pro Tip: Great content underpins every SEO strategy so develop a comprehensive content model using evergreen content where possible.

Link Building

Creating backlinks from reputable websites that also provide SEO value is an essential part of any SEO service. Without building good-quality backlinks it is extremely difficult to rank near the top of Google’s organic search listings; unless it is for a low-traffic relatively obscure search term. For that reason link-building is fundamental to our SEO process for all websites.

To achieve high rankings for popular searches that will improve online visibility and drive potential customers to your website, backlinks will have the greatest impact of all SEO activity that we carry out. We analyse and document each and every backlink that we gain for a website. They will all be instrumental in both achieving, increasing and maintaining high rankings in Google’s search engine and other search engines.

And once links have been gained – either via our tried and tested SEO process, which includes digital PR – we continue to monitor all links to ensure they continue to add value. Our detailed monthly reports will keep you full informed of progress. We also review on a regular basis the links being gained by competitors so that we can identify further opportunities for collaborative outreach or digital PR. SEO is an ongoing process requiring time, effort and expertise. Why not let us professionally manage your SEO and content strategy, while you get on with the business of running your business.

Simply Call Us on 01494 530233 or Email Us at contact@dittodigital.co.uk

Here’s a list of all the SEO Services we provide:

SEO Activity
Keyword Research & Analysis	This includes a thorough assessment of which search terms have adequate traffic to impact sales and which could be targeted long and short-term. Whilst SEO specialists still refer to “keywords”, in fact, more often keyword groups are targeted, which include short and long phrases. Examples of targeted search terms might include phrases such as “Basic SEO tips”. Or even sentences such as “How can I implement an SEO campaign?”.
Competitive Research	This involves identifying the main competitors of a business, and then performing an in-depth analysis of their website in terms of on-site SEO, structure and any technical issues. This is followed by an analysis of the competitors link profile to asses the value of their existing links.
On-site Optimisation	An audit is usually undertaken to identify both site-wide technical issues such as broken links or 404 errors, and then page-level issues that could be hampering high rankings. The page-level analysis is based on the keywords identify during keyword analysis.
Off-site Optimisation	A review of the full link profile is undertaken to identify the value of each and every link to the business website. Factors for each backlink are assessed such as: dofollow attribute, age of link, age of linking domain, Domain Authority (DA) of linking domain, Trust Flow (TF) metric of linking domain.
Content	Website is reviewed to determine how and when fresh, new content can be added, and in what format. Content can include blog posts, reports, guides, white papers, videos, webinars, podcasts and infographics.

Researching Your Audience

Online success depends on engaging potential customers and offering them the product or service they are seeking. High rankings in the search listings are not guaranteed alone to do this so your dedicated SEO Expert will research the behaviour of visitors once they have found your website to ensure they become customers.

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Conversion Rate Optimisation

An effective SEO and content strategy will bring visitors to your website with the right intent, but for a campaign to be truly successful those visitors need to actually become customers. Our CRO process ensures your business secures the maximum number of conversions, leads and sales from your website visitors.

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Content Strategy

We provide a professional copywriting service as part of our SEO packages – generating well-researched, genuinely interesting content in the form of in-depth articles, blog posts, guides etc. Content can be integrated into your website, used to engage customers via social networks and to develop your brand and grow your online presence.

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SEO Health Check

How effective is your current SEO and internet marketing campaign? Are you getting a good return on your investment? Would you like to know exactly what your backlink profile looks like or how your backlinks and rankings stack up against your competitors? If so, you need a full SEO Health Check.

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Social Media

Our bespoke SEO consulting services will establish and manage a social media presence appropriate to your business. We plan and schedule interaction on the major social media networks to ensure your are communicating with your target audience via the right channels and with the right content.

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Paid Search

Paid search via Social Media or Google can be useful for building your brand and quickly gaining web visitors while other techniques more slowly build brand awareness and online visibility. PPC campaigns can be complex and expensive but you can trust our experts to make the most of your budget.

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A Basic Introduction to Search Engine Optimisation

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Here is a simple overview of Search Engine Optimization. For a more detailed description read our in-depth guide: What Is SEO?

Search Engine Optimization is the series of techniques and processes used for ranking higher in the Google search listings or any search engine results; and more organic traffic. These are the results that appear under the pay-per-click (PPC) Google Ads (previously known as Adwords) in search listings but can also appear in various other parts of the search results pages, such as:

Local Pack
Featured Snippet
Knowledge Graph

Organic Page 1 rankings are a long-term, cost-effective SEO strategy to help build and grow a sustainable business. Done correctly by a specialist SEO Agency, it ensures visitors to a site are the right target market so they convert to customers and meet business objectives.

Our SEO consulting services will be aligned with your business goals and our core values of:

Transparency
Results-Driven
Technical Knowledge
Nurture Client Relationships

We start with a detailed analysis to find the right keywords – these are the foundations of successful internet marketing to ensure high quality traffic to your web pages leads to increased sales.

These are the key elements of any good SEO campaign:

Keyword Research and Analysis

The search terms that a company is targeting are fundamental to success in the online marketplace. They are required to ensure relevant content is produced, pages are fully optimised and the internal linking structure reflects the focus of the site. But they are also used elsewhere online to build a relevant, high-quality backlink profile and to ensure the right visitors find your company on the search engine results pages (SERPS) i.e. visitors seeking the products or services that the company supplies.

Analysis of relevant words and phrases should always be data-driven to understand potential organic traffic volumes from each keyword or search term; and the level of competition required to achieve first page search rankings in the search results (SERPS). Most SEO experts agree that identifying and prioritising target phrases in the competitive landscape of online search starts with brainstorming, interviewing and story-telling sessions with key decision makers and their dedicated SEO expert. This is followed by analysis of the data in a keyword planner tool. As part of both our bespoke and standard SEO packages we devise a well-balanced approach to include “quick-win” keyphrase targets (including long-tail phrases) and longer-term, high traffic search phrase goals for more conversions.

Competitor Analysis

Analysing in detail how competitors are handling their organic search efforts is a fundamental part of all SEO services. It can highlight gaps in their target search phrases that may create quick wins for your company. It can also reveal opportunities to collaborate with related organisations to generate valuable links, and identify areas in which to surpass the competition with more effective and informative content.

Our SEO experts provide in-depth analysis of online competitors as standard. We make it our policy to understand your online competitors as well as we do your company. It is essential to identify and fully understand online competitors in order to succeed with an internet marketing strategy. Online competitors are not always the same as bricks-and-mortar competitors because the internet has no regional or national boundaries.

On-site Optimisation

This involves improving web pages with respect to on-page SEO such as improving title tags and meta descriptions, checking for duplicate content and page indexing. Increasingly the changes required for a well-optimised page and more visibility will also result in a page that offers a good user experience (UX) on devices of all sizes. It also includes checking many other ranking factors that will drive traffic, such as:

page speed
schema markup
internal link structure
mobile responsiveness
mobile user experience
relevant and unique content
relevant page titles, description and image tags
sub-headings, tables, bullet points and other formatting

Offsite Optimisation

Off-site SEO focuses mainly on building authority via good-quality, relevant backlinks to a company’s website. These are usually gained via collaboration with digital publishing platforms in a similar way to digital PR. This collaboration, which starts with a programme of targeted outreach to potential prospects, is all provided as part of our professional SEO services. We already have an extensive network of contacts within a number of industry sectors such as news sites, professional organisations, blogs or other related, but non-competing, businesses. We can draw upon each valuable partner in this established network for all of the companies we work with, new and old, whatever their industry. We use a bespoke strategy to boost organic traffic. Read some of our case studies for more information.

Producing high quality content in the form of articles, videos or graphics that other people will mention and link to, or publish on their own websites, is one way of securing quality backlinks so you can be found online in Google search and also for building your brand. This requires a content marketing strategy and concerted effort to promote that content to be successful, which is all part of what we do here at Ditto Digital to ensure you meet your business goals.

Conversion Rate Optimisation

Most SEO companies only provide SEO services but at Ditto Digital we are also CRO experts. So, once high rankings have been achieved and there is a greater flow of visitors online then other metrics are analysed and optimised. These conversion metrics determine how well engaged online visitors are and whether they have found the product or service they were seeking.

In order to ensure the maximum number of visitors convert to customers and generate more revenue, various techniques such as wording and positioning of Calls-To-Action (CTAs) are used. Images are also carefully selected to communicate the right message. Where images are of real people their position and direction of gaze towards the action message are also carefully considered.

Some of the CRO metrics used include:

Bounce Rate
Pages viewed
Time spent on site
Click-Through Rate

At a more advanced level Google Tag Manager and Google Events can be used to determine how a visitor interacts with a particular landing page to make sure the important messages are being imparted at the right time. Tracking user behaviour within an individual web page and across all pages also highlights whether or not visitors are able to easily take the action that will turn them from visitor to customer.

This process of user behaviour tracking often requires testing different version of a landing page to see which one has a stronger impact in terms of sales and leads. This is most often done with A/B testing or multi-variate testing.

Click here for a more detailed description of SEO.