Ditto Digital
Search engine optimisation is increasingly sophisticated and standard methods no longer work as they once did. Effective optimisation that increases sales requires a strategy that incorporates mobile speed and usability, an understanding of semantic search and content, and technical analysis of backlink data. It also requires an in-depth understanding of online competitors: what they are doing well and where there are opportunities to exploit.
As a specialist SEO company in the UK we work closely with your business to understand your competitors, your ideal customers, your website and its data: from traffic sources and CTR, to user engagement and conversions. With that in-depth knowledge our SEO Experts plan and implement a tailored online marketing approach that works for your business.
Bespoke digital marketing plans that deliver. Call us on 01494 530233
Since 2009 we’ve been working with businesses of all sizes to grow web traffic and increase sales. Our technical, data-driven approach has delivered traffic increases of up to 500% for B2B and B2C companies.
We deliver results-focused internet marketing for all clients and are pro-active and highly responsive, with customer service that exceeds expectations.
A reliable UK-based SEO company you can trust
15 years’ experienceProviding SEO consultancy services for over 15 years, we have developed experience in every aspect of search marketing. We are adaptable to business needs and deliver lasting results. Our high quality work has a commercial impact and many clients have been with us for over 10 years.
Innovative ApproachAs SEO specialists we believe in the power of great ideas. We are unafraid to be bold or to ask why. Through forward thinking and analysing performance data we make continuous improvements to every SEO strategy. So you can leave the digital marketing to us and focus on your core business.
Proven ResultsOur SEO experts have developed and implemented successful SEO strategies in competitive industries such as the financial services sector, consultancy firms, corporate training providers, removals & storage, accountancy firms, tech startups and more. Read our case studies for more information.
UK-based SEO teamOur UK-based SEO services team has the technical expertise to identify opportunities to improve web optimisation and speed performance. Our SEO expertise includes innovative link-building techniques, and planning and strategy experience to reach customers nationally and internationally.
Our SEO strategies deliver measurable results and increase sales. Talk to us now…
Some of Our Clients
We are proud to work with businesses of all sizes in a range of different industries. Click the logos to read our client case studies.
What Our Clients Say About Us…
Here at Ditto Digital we believe in working as a strategic partner with all of our clients, large and small. Think of us as your in-house SEO expert. Our mission is to undertake the specialist SEO activities for which you don’t have the skills in-house, while being as committed to your success as your own employees.
As a specialist SEO Agency, we enjoy educating our clients in the basics of Search Engine Optimization because that way your business is best-placed to understand the enormous benefits of SEO and online marketing. For businesses planning to build their own SEO team, we also provide bespoke training on a one-to-one basis or for small groups covering SEO fundamentals such as:
Pro Tip: Define clear business goals before embarking on a digital marketing campaign.
We are a small SEO Agency that can help your business make a big impact. We’ve helped grow businesses by increasing web traffic, qualified leads and sales. We won’t confuse you with technical jargon but we will use our technical expertise to deliver an SEO service that will boost your revenue. We are clear and transparent about the work we do on your behalf and all work is carried out by our long-standing dedicated team.
Our SEO experts devise and implement successful SEO and online marketing campaigns for all types of businesses from B2C, B2B and non-profit organisations across the UK.
Our aim is not just to improve metrics for your website but to generate a real uplift in sales – ultimately the only measure of importance for any SEO strategies. We’ve seen many advertising campaigns both on Google and social media that drive a significant increase in visitors but don’t increase sales. Our SEO services are different – we’ve grown client web visits from 800/month to 30,000/month with zero spend on Google Ads. We understand SEO and are technically focused to take advantage of all it can offer. Our SEO services are affordable and will ensure your business grows for years to come.
Every business wants more people to visit their website but an increase in visitors does not always result in an rise in sales. So determining who are the “right visitors” is an essential part of our SEO services. Our SEO experts will research and analyse keywords and search terms that will produce qualified leads and visitors with a high buying internet.
This keyword analysis and research is completed at the start of every SEO programme but is also reviewed periodically because search trends change over time in Google and other search engines. Companies also change their products and services so we ensure that the SEO approach continues to meet the needs of your growing company as it evolves.
Of course, Google’s algorithm and expectations of a top ranking website are also constantly changing – as they are for other search engines such as Bing. User Experience (UX) and Page Speed, especially on mobile devices, are now more important that ever. We keep abreast of all the latest changes regarding search engines like Google and alter our SEO approach as necessary. That way we continue to keep our clients at the top of the SERPS. SEO is a growing and evolving discipline and we relish the constant change and challenge of working in this field.
Pro Tip: Ensure you have a clear idea of your target market online before starting a digital marketing campaign.
The search terms or keywords that a business focuses on are essential to success. Pick the wrong ones and you will have a shaky foundation. Pick the right ones and you will be building on solid foundations. Everything in an SEO approach starts from understanding goals, aims and target markets. To quote Henry Ford “If I had asked people what they wanted, they would have said faster horses.” Businesses can easily describe a problem they’re having or their aims and objectives; but not always the best solution. That’s why as a specialist SEO company Ditto Digital ensure that our SEO strategies get the foundation right before moving on to the implementation of a campaign.
Identifying competitors in the “real world” is relatively easy, but identifying them in the digital world requires more in-depth research and investigation into how each potential competitor is handling their own SEO strategy. As a specialist SEO agency with years of technical expertise, our SEO consultancy services investigate in detail how competitors are implementing their search marketing efforts.
Small companies in some sectors may be very active in their online marketing efforts while larger companies may be resting on their laurels and using well-known brand reputation to dominate online. Whatever the situation in your business sector we can highlight opportunities to target, and areas that your rivals are neglecting. For that reason we never assume to know who the competition is without thorough research. Failing to identify the true online competition could mean your search engine optimization plan is not maximised.
Pro Tip: Your competitors online are not always the same as your bricks-and-mortar competitors so ensure a detailed competitor analysis has been completed.
However, the right approach enables smaller companies to compete on a level playing field with much larger companies in the digital landscape. We have been implementing SEO plans for more than 10 years that have enabled our clients to do just this. And we are proud to have been part of the growth and success of all of our clients. In an online world where the costs of paid advertising are expensive and ever-increasing, SEO provides an effective alternative at lower cost and with a higher return on your investment.
Why not call Ditto Digital today and speak to an SEO expert about how we can help.
Simply Call Us on 01494 530233 or Email Us at contact@dittodigital.co.uk
We are a specialist SEO company and our standard and bespoke SEO consultancy services include everything you need to be successful in the digital world. The beauty of SEO is that website improvements for optimisation purposes are closely aligned with a great user experience. So when we recommend changes to increase rankings you can be certain that those changes will also provide a better experience for your web visitors. Faster page loading times, easier to navigate and content that will better engage and inform people. This means that when higher rankings drive more visitors to you site they are more likely to convert to customers or clients.
Our approach to advising on website improvements as part of our standard service is what sets us apart from other SEO agencies. We charge fixed monthly fees suitable for a range of budgets that cover everything you’ll need. No hidden extras and no additional costs for the valuable advice we provide each and every month. All in addition to the SEO activities we carry out, which are pre-defined at the start of every campaign to meet your particular goals and to fall within your budget.
Pro Tip: Make a great user experience the priority when making website improvements because UX and optimisation are closely aligned and what benefits people also benefits rankings.
Here are some improvements our SEO experts would typically recommend:
An essential part of every SEO strategy should include gaining high-quality, relevant backlinks to a website from reputable sources. The quality of backlinks is an important factor in how search engines like Google determine the credibility and integrity of your website. Backlinks are most often built by collaborating with relevant websites, blogs and subject matter experts in non-competing businesses. We also use news outlets where relevant and appropriate; and where they offer links with SEO value.
The creation of backlinks is inextricably bound to every online marketing process because it is good content on a website that attracts links – and content external to the website that is likely to be published by an authoritative website.
Here at Ditto Digital we build relationships with those authoritative websites and influencers via targeted outreach and digital PR. This process identifies sources that could link to good quality content in the form of articles, reports, guides, podcasts or webinars on your site. Collaborative partners could also publish guest content on their own websites as way of providing quality backlinks.
Pro Tip: Develop an effective outreach process via email and social media to support link-building efforts.
All content necessary to implement a successful SEO plan is included as part of our SEO service. We employ professional writers for that all-important content creation so your business does not have to worry about producing enough well-optimised content. Failing to produce enough content is often the reason an SEO approach is not as successful as it could be. Your dedicated digital marketing manager will ensure all content is well-researched and professionally written both for your own website – to inform and engage visitors – and to use as part of our outreach programme to establish valuable links.
Content strategy and creation is all part of what we do here at Ditto Digital SEO agency. You can focus on running your business while we take responsibility for every aspect of promoting and growing your business through online channels. Whether you need local SEO or you’re targeting national or international audiences, our SEO company has the skills and expertise to devise and implement an SEO strategy that will improve search results and increase revenue for your company.
Pro Tip: Great content underpins every SEO strategy so develop a comprehensive content model using evergreen content where possible.
Creating backlinks from reputable websites that also provide SEO value is an essential part of any SEO service. Without building good-quality backlinks it is extremely difficult to rank near the top of Google’s organic search listings; unless it is for a low-traffic relatively obscure search term. For that reason link-building is fundamental to our SEO process for all websites.
To achieve high rankings for popular searches that will improve online visibility and drive potential customers to your website, backlinks will have the greatest impact of all SEO activity that we carry out. We analyse and document each and every backlink that we gain for a website. They will all be instrumental in both achieving, increasing and maintaining high rankings in Google’s search engine and other search engines.
And once links have been gained – either via our tried and tested SEO process, which includes digital PR – we continue to monitor all links to ensure they continue to add value. Our detailed monthly reports will keep you full informed of progress. We also review on a regular basis the links being gained by competitors so that we can identify further opportunities for collaborative outreach or digital PR. SEO is an ongoing process requiring time, effort and expertise. Why not let us professionally manage your SEO and content strategy, while you get on with the business of running your business.
Simply Call Us on 01494 530233 or Email Us at contact@dittodigital.co.uk
| SEO Activity | |
 Keyword Research & Analysis |
This includes a thorough assessment of which search terms have adequate traffic to impact sales and which could be targeted long and short-term. Whilst SEO specialists still refer to “keywords”, in fact, more often keyword groups are targeted, which include short and long phrases. Examples of targeted search terms might include phrases such as “Basic SEO tips”. Or even sentences such as “How can I implement an SEO campaign?”. |
 Competitive Research |
This involves identifying the main competitors of a business, and then performing an in-depth analysis of their website in terms of on-site SEO, structure and any technical issues. This is followed by an analysis of the competitors link profile to asses the value of their existing links. |
 On-site Optimisation |
An audit is usually undertaken to identify both site-wide technical issues such as broken links or 404 errors, and then page-level issues that could be hampering high rankings. The page-level analysis is based on the keywords identify during keyword analysis. |
 Off-site Optimisation |
A review of the full link profile is undertaken to identify the value of each and every link to the business website. Factors for each backlink are assessed such as: dofollow attribute, age of link, age of linking domain, Domain Authority (DA) of linking domain, Trust Flow (TF) metric of linking domain. |
 Content |
Website is reviewed to determine how and when fresh, new content can be added, and in what format. Content can include blog posts, reports, guides, white papers, videos, webinars, podcasts and infographics. |
Search Engine Optimization is the series of techniques and processes used for ranking higher in the Google search listings or any search engine results; and more organic traffic. These are the results that appear under the pay-per-click (PPC) Google Ads (previously known as Adwords) in search listings but can also appear in various other parts of the search results pages, such as:
Organic Page 1 rankings are a long-term, cost-effective SEO strategy to help build and grow a sustainable business. Done correctly by a specialist SEO Agency, it ensures visitors to a site are the right target market so they convert to customers and meet business objectives.
Our SEO consulting services will be aligned with your business goals and our core values of:
We start with a detailed analysis to find the right keywords – these are the foundations of successful internet marketing to ensure high quality traffic to your web pages leads to increased sales.
The search terms that a company is targeting are fundamental to success in the online marketplace. They are required to ensure relevant content is produced, pages are fully optimised and the internal linking structure reflects the focus of the site. But they are also used elsewhere online to build a relevant, high-quality backlink profile and to ensure the right visitors find your company on the search engine results pages (SERPS) i.e. visitors seeking the products or services that the company supplies.
Analysis of relevant words and phrases should always be data-driven to understand potential organic traffic volumes from each keyword or search term; and the level of competition required to achieve first page search rankings in the search results (SERPS). Most SEO experts agree that identifying and prioritising target phrases in the competitive landscape of online search starts with brainstorming, interviewing and story-telling sessions with key decision makers and their dedicated SEO expert. This is followed by analysis of the data in a keyword planner tool. As part of both our bespoke and standard SEO packages we devise a well-balanced approach to include “quick-win” keyphrase targets (including long-tail phrases) and longer-term, high traffic search phrase goals for more conversions.
Analysing in detail how competitors are handling their organic search efforts is a fundamental part of all SEO services. It can highlight gaps in their target search phrases that may create quick wins for your company. It can also reveal opportunities to collaborate with related organisations to generate valuable links, and identify areas in which to surpass the competition with more effective and informative content.
Our SEO experts provide in-depth analysis of online competitors as standard. We make it our policy to understand your online competitors as well as we do your company. It is essential to identify and fully understand online competitors in order to succeed with an internet marketing strategy. Online competitors are not always the same as bricks-and-mortar competitors because the internet has no regional or national boundaries.
This involves improving web pages with respect to on-page SEO such as improving title tags and meta descriptions, checking for duplicate content and page indexing. Increasingly the changes required for a well-optimised page and more visibility will also result in a page that offers a good user experience (UX) on devices of all sizes. It also includes checking many other ranking factors that will drive traffic, such as:
Off-site SEO focuses mainly on building authority via good-quality, relevant backlinks to a company’s website. These are usually gained via collaboration with digital publishing platforms in a similar way to digital PR. This collaboration, which starts with a programme of targeted outreach to potential prospects, is all provided as part of our professional SEO services. We already have an extensive network of contacts within a number of industry sectors such as news sites, professional organisations, blogs or other related, but non-competing, businesses. We can draw upon each valuable partner in this established network for all of the companies we work with, new and old, whatever their industry. We use a bespoke strategy to boost organic traffic. Read some of our case studies for more information.
Producing high quality content in the form of articles, videos or graphics that other people will mention and link to, or publish on their own websites, is one way of securing quality backlinks so you can be found online in Google search and also for building your brand. This requires a content marketing strategy and concerted effort to promote that content to be successful, which is all part of what we do here at Ditto Digital to ensure you meet your business goals.
Most SEO companies only provide SEO services but at Ditto Digital we are also CRO experts. So, once high rankings have been achieved and there is a greater flow of visitors online then other metrics are analysed and optimised. These conversion metrics determine how well engaged online visitors are and whether they have found the product or service they were seeking.
In order to ensure the maximum number of visitors convert to customers and generate more revenue, various techniques such as wording and positioning of Calls-To-Action (CTAs) are used. Images are also carefully selected to communicate the right message. Where images are of real people their position and direction of gaze towards the action message are also carefully considered.
Some of the CRO metrics used include:
At a more advanced level Google Tag Manager and Google Events can be used to determine how a visitor interacts with a particular landing page to make sure the important messages are being imparted at the right time. Tracking user behaviour within an individual web page and across all pages also highlights whether or not visitors are able to easily take the action that will turn them from visitor to customer.
This process of user behaviour tracking often requires testing different version of a landing page to see which one has a stronger impact in terms of sales and leads. This is most often done with A/B testing or multi-variate testing.
