We drive more visitors to your website and generate more leads by exploiting the ever-changing digital landscape. As digital marketing and technical SEO consultants we ensure your website is seen by potential customers. We also create great content, manage your social media and build your brand.
Search Engine Optimisation
We offer a bespoke SEO consultancy service that looks at your company’s individual aims and analyses how to achieve them. We increase organic rankings but also gain targeted visitors, more sales and better online exposure in organic search through in-depth keyword research and developing an effective search engine optimization strategy.
We provide a professional content-planning and content-writing service generating new, genuinely interesting content that can be integrated into your website, used to engage customers via social media and grow your online presence in the search engine rankings (SERPS) in Google and other search engines such as Bing.
Effective SEO and digital marketing drives more visitors to your website but for real success those targeted visitors need to become customers. Our Conversion Rate Optimization (CRO) process analysis website usability and user experience to ensure your business secures maximum conversions, leads and sales from your web traffic.
We are proud to work with businesses of all sizes in a range of different industries
SEO & Digital Marketing
Your Route to Online Success
Digital marketing encompasses powerful techniques to improve online presence and increase the number and quality of visitors to your website. It includes SEO, Conversion Rate Optimisation, Content Marketing and Social Media. If you are looking for SEO consultancy services to provide a personalised solution for your business, Ditto Digital is right for you.
A Basic Introduction to Search Engine Optimisation
Here is a simple overview of Search Engine Optimisation (SEO). For a more detailed description read What Is SEO.
Search Engine Optimisation is the series of techniques and processes used to gain high organic rankings on the Google search listings or any search engine results; and more organic traffic for a website. These are the results that appear under the pay-per-click (PPC) Google Ads (previously known as Adwords) in search listings but can also appear in various other parts of the search results pages such as:
Organic Page 1 rankings are a long-term, cost-effective strategy to help build and grow a sustainable business. Done correctly, it ensures visitors to a website are properly targeted so they convert to customers.
This requires a detailed analysis to find the right keywords – these are the foundations of a successful SEO campaign to ensure increased traffic leads to increased sales.
These are the basic steps in any SEO campaign:
Keyword Research and Analysis
The search terms or keywords that a business is targeting are fundamental to success. They are required within the website itself but also elsewhere online to ensure the right visitors reach the website. Keyword research should be data-driven to understand potential traffic from each keyword and the level of competition.
Looking in detail at how competitors are handling their organic search efforts can highlight gaps to target that may create quick wins. It can also reveal opportunities to collaborate with related businesses to generate valuable links and areas in which to surpass the competition with more effective content.
This involves improving a website with respect to on-page SEO such as improving title tags and meta description, checking for duplicate content and page indexing. It also includes:
internal link structure
mobile user experience
relevant and unique content
relevant page titles, description and image tags
sub-headings, tables, bullet points and other formatting
Off-site SEO focuses mainly on building authority via high-quality, relevant backlinks to a website. These are usually gained via collaboration with other websites. These could be news sites, professional organisations, blogs or other related, but non-competing, businesses.
Producing high quality content in the form of articles, videos or graphics that other website owners will mention and link to, or publish on their own websites, is one way of securing quality backlinks. This requires a content marketing strategy and concerted effort to promote that content to be successful, which is all part of what we do here at Ditto Digital as a full-service digital marketing and SEO company.
Conversion Rate Optimisation
Once high rankings have been achieved and there is a greater flow of visitors to a website then other metrics are analysed and optimised to ensure the maximum number of visitors and that they convert to customers. Some of the metrics used include:
Ditto have helped us develop a strong online presence and are flexible to our changing needs as our company grows.Paul NaybourBusiness Development Director, Parallel Project Training
Our visitor numbers more than doubled in a year through the use of good content on our website and well-placed, valuable links on high authority sites.,
The thing that made the difference for us, was on ongoing commitment to search engine optimisation and online marketing. Ditto Digital helped us develop strong content and build relationships in the blogger community, which was the best way of getting visibility for our product.,
Ditto Digital (UK) provide professional SEO consultancy services in London, the Home Counties and beyond including:
Technical SEO, Digital Marketing, Link Building, Content Marketing, Website Audits, Conversion Rate Optimisation and Social Media Management.