We are SEO and AI Search Specialists
We take the time to understand each client’s business, customers and commercial priorities, enabling us to focus on the changes that will make a genuine difference rather than applying a standard set of SEO techniques.
We increase sales and build brand awareness
Unlock The Potential of Your Website
Small Team; Big Difference
Being a small, specialist consultancy means our clients work directly with experienced people who understand their business – not layers of account managers.
We combine senior-level expertise with detailed data analysis and proven processes to develop strategies around each client’s particular challenges and opportunities.
Ditto Digital was founded on a simple principle: do what is right for the client, not what is easiest for us. That still guides the way we work today – providing independent advice, proactive recommendations and the expertise to challenge conventional thinking when we believe there is a better approach.
Our Senior Team
Established in 2009 by Michelle Symonds as a specialist SEO consultancy, Ditto Digital has evolved alongside the changing search landscape. Today, our expertise spans Technical and Strategic SEO, Content Strategy, AI Visibility and Conversion Rate Optimisation, helping businesses improve not only their search rankings, but their visibility and performance across an increasingly complex digital environment.
Our work is supported by specialist expertise in website architecture, performance and accessibility, as well as professional copywriting – bringing together the technical, strategic and content disciplines needed to build websites that perform for users, search engines and AI-powered discovery.
Michelle Symonds
Ditto Digital Founder
SEO Consultant & Strategist
Michelle has spent her career solving complex problems – first as a scientist, then in software engineering and IT, and for the past 17 years in online search. Before moving into digital marketing in 2009, Michelle worked in the oil industry and subsequently for a Fortune 500 company, gaining experience across software engineering, web development and IT project management. That combination of scientific thinking, technical expertise and commercial experience continues to shape the way she approaches SEO today.
As an experienced SEO consultant and strategist, Michelle specialises in Technical SEO, strategic search visibility, content strategy and AI search visibility. Her work focuses not simply on increasing rankings or website traffic, but on understanding how search behaviour is changing and helping businesses remain visible wherever potential customers are researching, comparing and making decisions.
Her approach is analytical and evidence-led. Rather than relying on generic SEO techniques, Michelle develops strategies around the individual needs of each organisation, examining how website technology, content, search engines, AI platforms and user behaviour interact. This enables her to identify the technical and strategic changes most likely to deliver sustainable improvements in visibility and, ultimately, business performance.
Today, Michelle works with organisations across a wide range of sectors, helping them improve their visibility in traditional search while adapting their digital strategies for a world in which discovery increasingly takes place through AI Overviews and AI applications.
Jo Jeffries
Content Specialist
Jo brings diverse experiences into her role as a Content Specialist, having spent 15 years in logistics before carving a highly successful career as a writer and strategist. Her unique blend of business, law and copywriting expertise allows her to translate complex concepts into engaging and accessible content that resonates with target audiences. This, combined with her background in business management and compliance, ensures she understands the nuances of both regulated and creative industries, enabling her to develop content strategies that are compliant, engaging and impactful.
Seth Nichols
Growth Marketing & SEO Consultant
Seth has over 15 years’ experience working with companies of all sizes within the UK, Europe and globally to grow their businesses via a range of digital marketing approaches. With a data-driven focus on growth he implements strategies to drive more visitors to your website, convert them into customers and increase brand awareness. As an expert in SEO and link-building, he uses detailed analysis of customer data to identify the best approach to deliver business growth and make continuous improvements. He has extensive international SEO and multilingual digital experience in over 6 languages and is fluent in English, French and Spanish.
Charities We Support
We are proud to support various charities including…
