We treat every client, large or small, as part of the Ditto Digital family. We look after your website and your online presence as if it were our own. We are highly proactive and constantly look for ways to improve the service we offer by planning and executing tailored SEO strategies that draw on our experience in a range of sectors. Our particular technical expertise enables us to work with web developers to ensure each and every change to your website will enhance your online presence. We perform regular website and SEO audits to ensure your website is in the best possible shape to be found online by the right people – people with a high-buying intent looking for your products or services.
Naturally, we monitor organic search ranking positions and website traffic for all clients but we want your business to grow and thrive so we analyse sources of web traffic so we (and you) can understand which visitors will convert to sales or leads. Our aim is maximum engagement from searchers, visitors and existing customers so that your business can succeed better.
So, of course, we ensure your website is seen by potential customers but also that they click through to your site, read the content, learn about your products and services then pick up the phone, email you, or simply buy your products. To be able to do that we put time and effort into understanding your business so that we can tailor our SEO process in a way that takes account of your industry, your customers and your online competitors.
Our SEO campaigns are a fixed monthly price for a pre-agreed amount of work, including content.
Our bespoke SEO services include:
Keyword Research & Analysis
Competitor Analysis
High-Quality Link Building
Speed Improvements
Bespoke SEO Audits
Content Creation & Marketing
Improving User Experience
Website Analysis and Optimisation
Get in touch today to find out how we can help improve your online presence and help grow your business
Call us on 01494 530233
Email us at contact@dittodigital.co.uk
What our clients say…
Content of the reports were excellent – the best I’ve seen from SEO consultants.
I have worked with Ditto Digital for over three years and have always found them very professional and service orientated. They really know Their subject but are able to explain the technicalities and answer questions at a layman’s level in the complex world of SEO.
We’ve been working with Ditto for nearly 2 years now and they have consistently driven more traffic to our website and consequently we’ve seen a big uplift in sales. Very knowledgeable about SEO and have also helped with several improvements to our site.
The training was really helpful. Not only has it allowed me to increase my skill sets but also will allow me to apply the knowledge to my everyday work and support me in growing the company.
Why Choose Bespoke SEO?
- Every Website is Different
- Benefit from our Technical Expertise
- Better Return on Investment
- Ongoing Monitoring of KPIs
- Everything You Need in One Package
Every website is different because every business is different. Your goals and objectives in the broadest sense may be similar to your competitors in the same industry but it’s where they differ that the most gains can be achieved via a tailored SEO campaign. We are SEO specialists so we don’t “do SEO” as an add-on to website design, nor do we “do SEO” as an add-on to a branding, PPC or PR campaign. We have seen first-hand the power of SEO to lift businesses to another level in terms of targeted web traffic that translates into sales.
Our team have a level of technical expertise not typically available at the average digital marketing agency. And because we have technical IT expertise, all of our tailored SEO solutions are logically planned and implemented. We use logical processes that have been tried and tested over more than 10 years and proven to deliver results. But we also use a process of continuous testing to ensure that every campaign delivers measurable results that change businesses.
What’s more “bespoke” doesn’t mean expensive. We can help your business reduce it’s spend on pay-per-click Ads and increase sales at the same time. How? Visitors who reach you website via organic search are much more likely to convert because the SEO process delivers visitors with a high buying intent becasue it focuses on much more specific keywords. The content we produce as part of every campaign also ensures that visitors come across you content (articles, case studies, guides etc) at every stage of the buying journey. That builds trust and authority so they are ready to buy from you when the time is right.
The technical expertise of our specialists is what sets us apart from other digital marketing agencies. It enables us to deliver tailored campaigns that work and that will exceed your expectations. We understand the data behind search engine optimisation techniques so we know how to analyse it for best effect. Every single on-site optimisation change and every single backlink placed are logged so that we fully understand the impact of every change. We track, monitor and analyse every piece of data that can impact the success of your website online.
We summarise all of that data into an easy-to-understand report each month, but are happy to share the detailed information and explain what it means in layman’s terms.
We also assess the level of competition in a granular way that gives us the knowledge to rattle the cages of your competitors. We compare not only competitors’ website with yours but also compare competitors’ backlink profiles. The backlink profile is essentially the list of backlinks, which websites they come from plus metrics about the linking domains and attributes of the backlinks themselves.
And because we have experience across multiple industries – both B2B and B2C – we can use the knowledge and tactics from different industries for your benefit. We are always happy explain the SEO process we use in an easy-to-understand way so that you will always know where your digital marketing budget is being spent.
Our bespoke service ensures a great ROI for your business with technically focused, in-depth analysis of data so that we drive the right sort of visitor to your website. It is easy to drive traffic to a website with PPC (pay-per-click) and social media advertising but all too often these visitors produce little uplift in sales. That’s where SEO is different because an inherent part of our service is to improve your website so that it’s faster and offers a better user experience. Page speed and a good user experience are fundamental to a successful SEO campaign so, not only do rankings, visits and sales increase, but your website is improved every month – all as part of our tailored service.
We also achieve optimum click-through rate (CTR) from search listings with a targeted marketing message in the Page Titles and Page Descriptions that appear in the Google search listings. We achieve high conversion rates with web content that intrigues and interests the visitor (did we mention we provide all necessary content and web copy?). This content is also a fundamental part of raising brand awareness and building trust and authority online so that potential customers recognise your brand when they reach the final stage of their buying journey.
Visits to a website are only part of the goal so we also advise on calls-to-action (CTA) so that visitors can easily take the right steps to become a customer or client. We review CTAs visually and track them in Google Analytics so that we can recommend improvements to increase conversion rate. We then A/B test to make sure the changes deliver the highest possible conversion rates.
We monitor all available metrics on web visitors, web pages, rankings and backlinks to ensure they are optimal for your business. We also monitor and analyse what your competitors are doing with respect to SEO so we keep pace with and then exceed their activities as far as your budget allows. As rankings increase and web traffic increases, more data becomes available which we continually analyse to ensure your digital marketing investment is always achieving the best possible return.
As a campaign matures we will typically start to monitor more, or different key performance indicators so that we are being proactive to different requirements at different stages of a business’s growth. For instance the most important KPI might simply be visitor numbers initially but as web traffic increases it becomes more important to ensure visitors stay on the website and engage with what they find there. So Engagement Rate then becomes an important KPI. Yet again as web traffic and Engagement Rate continuously improve our focus may move to Conversion Rate Optimisation (CRO).
It’s also important to note that we are not simply monitoring data but analysing it every month to pre-empt any risks (such as increased SEO activity by a competitor) and we also stay ahead of the latest changes from Google and other search engines to ensure we can be pro-active in managing the online visibility of every client website.
We agree a fixed monthly price that includes everything necessary to successfully promote and market your business online in organic search. This includes recommendations for improvements to your business website. We liaise with your web developer in order to resolve technical issues which may be hampering search marketing efforts. We make recommendations to improve user experience and website speed, which are some of over 200 ranking factors within Google’s algorithm. This includes the important Google page experience metrics known as Core Web Vitals.
Our team includes professional copywriters so that all the necessary content is done for you to maximise your online exposure. Whether that’s web copy, thought-leadership articles, guides, informative blog posts or social media posts. Our copywriters research the latest issues in your industry to ensure your content is worth reading. And where using AI tools such as ChatGPT or Bard will work for some of the straightforward content, we will also use these tools.
We also produce all necessary content to support our link-building efforts. Just as for the content on your website this can include thought-leadership articles, guides and informative blog posts. We are guided by the type of content required by the digital publishing platforms where we know we can obtain high-quality backlinks so this “link-building” content is usually tailored to publishers’ standards. We work with an existing networks of sites for this purpose but also continually build relationships and networks with new publishing platforms relevant to our clients’ industries.
Our tailored SEO services take on every aspect of search marketing to enable your employees to concentrate on running the business.
A Client Case Study
“Visitor Numbers More Than Quadrupled in just 2 Years”
It’s a good point you make about every website being different but surely some of the process is standard. I know there are standard elements that are important such as meta data, images (sizes and presence of alternative text). And link-building should focus on relevance for every website so isn’t link-building, by default, a tailored process for that very reason that you are using specific websites for specific industries.
It is a useful case study but could you expand a bit more on why a business might need this sort of service? It would be helpful to understand exactly what this service provides that a regular SEO service does not.
Good question Jags and I’ll try and give a quick answer…
Firstly, about backlinks…
A standard SEO campaign would, by default, be producing content relevant to the particular industry of the client and seeking digital publishing platforms in that industry or a related industry so we view that as standard procedure. Target publishing platforms would tend to be discovered via competitor analysis.
A bespoke SEO campaign would involve more detailed research about types of content and publishers. It relies less on competitor analysis and more on our own research. Content may include unique research data, thought-leadership pieces and unique guides for potential customers. For this research-based content we would seek higher-quality digital publishing platforms. Depending on the industry we might be able to look beyond the obvious relevancy to something more leftfield in order to gain high-quality links that competitors don’t have.
Secondly, regarding the on-site optimisation…
We go beyond the usual on-site ranking factors in a bespoke campaign and look for unique factors not being used by competitors. As with the bespoke link-building we are aiming not just to replicate what competitors are doing but do our own research (including testing hypotheses) to better optimise target web pages.
Hope that helps – call us if you’d like a chat about this in more detail. You can reach us on 01494 530233
Can you give some more examples of things that you would do on the website as part of a campaign like this. We have been producing lots of content ourselves for our website – and, obviously, have the specialist knowledge of our products to do that – but really don’t have the time to keep dedicating to content. We now have a large library of articles so are thinking about stopping.
Other than that we have someone who reviews all the content we produce and then optimises it and tracks rankings. What else should we expect to be done?
Hi Ben,
Without knowing your website, business and industry, plus your online competitors, it is difficult to say specifically what we would do. However, a successful search marketing campaign is much more than producing content for your website and optimising that content. Some questions to ask yourself are:
Do you produce content for publication on digital platforms in order to gain backlinks?
Are you actively link-building, monitoring and analysing backlinks?
When was the last time you reviewed your keywords?
Have you had a professional SEO Audit done recently and acted on the findings?
These are just some areas to consider. If you would like an informal chat to find out more please call us on 01494 530233 or email contact@dittodigital.co.uk
A tailored SEO campaign will always give the best results. It’s like any form of marketing – should be specific to the business otherwise how do you stand out from the crowd?
Absolutely Dave – if you just run an SEO campaign by doing the same as your competitors then you will struggle to move the dial in your favour. SEO is all about beating the competition not just keeping up with them!
We have been looking at our competitors backlinks using SEMRush and they really don’t look all that good. But still we’re struggling to get on Page 1 when our competitors seem to sit there without doing as much SEO as we are doing in-house.
I’m coming to the conclusion that they are doing something we are not aware of.
Hi Kish,
That can feel like a frustrating situation when competitors seem to be achieving SEO success more easily but there will be a reason why those competitors are outranking your website. You need to identify what that reason is in order to properly compete.
First, I’d advise, reviewing the competitors backlink profile again with a focus on:
And look at the authority of the competitors themselves – how old are their domains, how often are they updating their websites with great content…
There will be a chink in their armour!
So are you saying it’s not enough to optimise our website and add plenty of good content and that we should be link-building.
I thought most link-building was of doubtful quality. We get inundated with emails from people that want to sell us links – we just bin them.
Yes Robyn, that’s exactly what I’m saying – optimising your website and creating plenty of good content is important but it is just the start of achieving success in organic search.
And you most definitely need good-quality backlinks to have any chance of SEO success. The key here is good-quality backlinks. You’re right to bin those speculative emails because they will not provide the necessary links. Drop us an email at contact@dittodigital.co.uk for more information about how we gain the type of backlinks that will have a positive impact on your rankings.
It seems that knowing what are the criteria that decide good quality backlinks will help. Understanding how to identify them on other companies websites is a good place to start, but that’s just the start – especially in very competitive niches.
Absolutely you need to know what good-quality links your competitors have and it can be worth emulating those links where possible. But, of course, to beat the competition in any SEO campaign it is essential to do more than they are doing, to gain backlinks from less common sources and also to look at the manu metrics available in a website’s backlink profile. One such important metric is the number of backlinks relative to the number of linking domains.
Great overview and previous comments, thank you to everyone.
But what I’d be interested to know is what are the “less common sources” of backlinks beyond what our competitors are using? Id it worth looking at what businesses in different industries are doing?
We do look across different industries to view backlink profiles and strategies to a certain extent providing there is a broad relevance. It’s not necessarily just where the backlinks are coming from but what sort of linking site and from within what sort of content. For instance, it is quite possible to write a digital marketing case study about any business and then promote that across digital platforms that publish marketing content. That’s just one example of where links could be obtained that might be less well-used.
Thanks for the idea that doing a digital marketing case study could help to get backlinks from a different range of sites. Presumably that holds true for any sort of case study? We are going to take a look at this approach for our business that sells online courses.
That approach is definitely worth trying Ellie – as with any SEO campaign it will also depend very much on what your online competitors are doing. Our bespoke SEO campaigns always include a full competitor analysis so that we can accurately define business goals and assess how long it might take to achieve top rankings.
Does your bespoke package include technical SEO factors like Core Web Vitals and can you make the necessary changes to get a good score for Speed Performance. We have identified some issues but need a full analysis and implementation.
Hi Pete,
Yes, definitely, our bespoke SEO packages all include assessment and improvement of Core Web Vitals metrics. We make clear recommendations to be implemented by a web developer and ensure the changes are made. If you don’t have a web developer we can also recommend one – many of whom we have worked with for over 10 years.