Bespoke SEO Campaigns
We have over 12 years’ experience developing and implementing bespoke SEO campaigns for clients in a range of industries including corporate B2B markets. Our team has expertise in keyword research & analysis, competitor analysis, website optimisation, content creation, collaborative outreach, creative link-building techniques and conversion rate optimisation.[/tx_services]We treat every client, large or small, as part of the Ditto Digital family. We look after your website and your online presence as if it were our own. We are highly proactive and constantly look for ways to improve the service we offer by planning and executing tailored SEO strategies that draw on our experience in a range of sectors. Our particular technical expertise enables us to work with web developers to ensure each and every change to your website will enhance your online presence. We perform regular website and SEO audits to ensure your website is in the best possible shape to be found online by the right people – people with a high-buying intent looking for your products or services.
Naturally, we monitor organic search ranking positions and website traffic for all clients but we want your business to grow and thrive so we analyse sources of web traffic so we (and you) can understand which visitors will convert to sales or leads. Our aim is maximum engagement from searchers, visitors and existing customers so that your business can succeed better.
So, of course, we ensure your website is seen by potential customers but also that they click through to your site, read the content, learn about your products and services then pick up the phone, email you, or simply buy your products. To be able to do that we put time and effort into understanding your business so that we can tailor our SEO process in a way that takes account of your industry, your customers and your online competitors.
Our SEO campaigns are a fixed monthly price for a pre-agreed amount of work, including content.
Our bespoke SEO services include:
Keyword Research & Analysis
Competitor Analysis
High-Quality Link Building
Speed Improvements
Bespoke SEO Audits
Content Creation & Marketing
Improving User Experience
Website Analysis and Optimisation
Get in touch today to find out how we can help improve your online presence and help grow your business
Call us on 01494 530233
Email us at contact@dittodigital.co.uk
What our clients say…
Content of the reports were excellent – the best I’ve seen from SEO consultants.
I have worked with Ditto Digital for over three years and have always found them very professional and service orientated. They really know Their subject but are able to explain the technicalities and answer questions at a layman’s level in the complex world of SEO.
We’ve been working with Ditto for nearly 2 years now and they have consistently driven more traffic to our website and consequently we’ve seen a big uplift in sales. Very knowledgeable about SEO and have also helped with several improvements to our site.
The training was really helpful. Not only has it allowed me to increase my skill sets but also will allow me to apply the knowledge to my everyday work and support me in growing the company.
It’s a good point you make about every website being different but surely some of the process is standard. I know there are standard elements that are important such as meta data, images (sizes and presence of alternative text). And link-building should focus on relevance for every website so isn’t link-building, by default, a tailored process for that very reason that you are using specific websites for specific industries.
It is a useful case study but could you expand a bit more on why a business might need this sort of service? It would be helpful to understand exactly what this service provides that a regular SEO service does not.
Good question Jags and I’ll try and give a quick answer…
Firstly, about backlinks…
A standard SEO campaign would, by default, be producing content relevant to the particular industry of the client and seeking digital publishing platforms in that industry or a related industry so we view that as standard procedure. Target publishing platforms would tend to be discovered via competitor analysis.
A bespoke SEO campaign would involve more detailed research about types of content and publishers. It relies less on competitor analysis and more on our own research. Content may include unique research data, thought-leadership pieces and unique guides for potential customers. For this research-based content we would seek higher-quality digital publishing platforms. Depending on the industry we might be able to look beyond the obvious relevancy to something more leftfield in order to gain high-quality links that competitors don’t have.
Secondly, regarding the on-site optimisation…
We go beyond the usual on-site ranking factors in a bespoke campaign and look for unique factors not being used by competitors. As with the bespoke link-building we are aiming not just to replicate what competitors are doing but do our own research (including testing hypotheses) to better optimise target web pages.
Hope that helps – call us if you’d like a chat about this in more detail. You can reach us on 01494 530233
Can you give some more examples of things that you would do on the website as part of a campaign like this. We have been producing lots of content ourselves for our website – and, obviously, have the specialist knowledge of our products to do that – but really don’t have the time to keep dedicating to content. We now have a large library of articles so are thinking about stopping.
Other than that we have someone who reviews all the content we produce and then optimises it and tracks rankings. What else should we expect to be done?
Hi Ben,
Without knowing your website, business and industry, plus your online competitors, it is difficult to say specifically what we would do. However, a successful search marketing campaign is much more than producing content for your website and optimising that content. Some questions to ask yourself are:
Do you produce content for publication on digital platforms in order to gain backlinks?
Are you actively link-building, monitoring and analysing backlinks?
When was the last time you reviewed your keywords?
Have you had a professional SEO Audit done recently and acted on the findings?
These are just some areas to consider. If you would like an informal chat to find out more please call us on 01494 530233 or email contact@dittodigital.co.uk
A tailored SEO campaign will always give the best results. It’s like any form of marketing – should be specific to the business otherwise how do you stand out from the crowd?
Absolutely Dave – if you just run an SEO campaign by doing the same as your competitors then you will struggle to move the dial in your favour. SEO is all about beating the competition not just keeping up with them!
We have been looking at our competitors backlinks using SEMRush and they really don’t look all that good. But still we’re struggling to get on Page 1 when our competitors seem to sit there without doing as much SEO as we are doing in-house.
I’m coming to the conclusion that they are doing something we are not aware of.
Hi Kish,
That can feel like a frustrating situation when competitors seem to be achieving SEO success more easily but there will be a reason why those competitors are outranking your website. You need to identify what that reason is in order to properly compete.
First, I’d advise, reviewing the competitors backlink profile again with a focus on:
And look at the authority of the competitors themselves – how old are their domains, how often are they updating their websites with great content…
There will be a chink in their armour!
So are you saying it’s not enough to optimise our website and add plenty of good content and that we should be link-building.
I thought most link-building was of doubtful quality. We get inundated with emails from people that want to sell us links – we just bin them.
Yes Robyn, that’s exactly what I’m saying – optimising your website and creating plenty of good content is important but it is just the start of achieving success in organic search.
And you most definitely need good-quality backlinks to have any chance of SEO success. The key here is good-quality backlinks. You’re right to bin those speculative emails because they will not provide the necessary links. Drop us an email at contact@dittodigital.co.uk for more information about how we gain the type of backlinks that will have a positive impact on your rankings.
It seems that knowing what are the criteria that decide good quality backlinks will help. Understanding how to identify them on other companies websites is a good place to start, but that’s just the start – especially in very competitive niches.
Absolutely you need to know what good-quality links your competitors have and it can be worth emulating those links where possible. But, of course, to beat the competition in any SEO campaign it is essential to do more than they are doing, to gain backlinks from less common sources and also to look at the manu metrics available in a website’s backlink profile. One such important metric is the number of backlinks relative to the number of linking domains.
Great overview and previous comments, thank you to everyone.
But what I’d be interested to know is what are the “less common sources” of backlinks beyond what our competitors are using? Id it worth looking at what businesses in different industries are doing?
We do look across different industries to view backlink profiles and strategies to a certain extent providing there is a broad relevance. It’s not necessarily just where the backlinks are coming from but what sort of linking site and from within what sort of content. For instance, it is quite possible to write a digital marketing case study about any business and then promote that across digital platforms that publish marketing content. That’s just one example of where links could be obtained that might be less well-used.
Thanks for the idea that doing a digital marketing case study could help to get backlinks from a different range of sites. Presumably that holds true for any sort of case study? We are going to take a look at this approach for our business that sells online courses.
That approach is definitely worth trying Ellie – as with any SEO campaign it will also depend very much on what your online competitors are doing. Our bespoke SEO campaigns always include a full competitor analysis so that we can accurately define business goals and assess how long it might take to achieve top rankings.
Does your bespoke package include technical SEO factors like Core Web Vitals and can you make the necessary changes to get a good score for Speed Performance. We have identified some issues but need a full analysis and implementation.
Hi Pete,
Yes, definitely, our bespoke SEO packages all include assessment and improvement of Core Web Vitals metrics. We make clear recommendations to be implemented by a web developer and ensure the changes are made. If you don’t have a web developer we can also recommend one – many of whom we have worked with for over 10 years.
What is the best approach for a website that has good content but bad performance as measured by Page Speed Insights? How much difference to our SEO rankings can we expect by improving speed performance?
Some of the issues will require major technical changes to the website and we’re not sure it’s worth the time and cost. Any advice would be appreciated.