SEO and link building process

High-Quality Link Building

Here at Ditto Digital our link-building process is carried out by our professional, UK-based in-house team. Our process has been tried and tested for more than 10 years but is flexible and adaptable enough to change rapidly when needed. So we keep pace with external market forces, our clients’ competitors and changes to search engine algorithms.

Our link-building process is the power behind the high organic rankings of our clients. See our cases studies for more details.


Our process starts by getting to know your business and your goals. This helps us to target the right websites, blogs and influencers to gain powerful links that increase rankings and maintain those high rankings over many years.

We use a variety of industry standard metrics, such as Moz Domain Authority (DA), Majestic Trust Flow (TF) and Ahrefs Domain Rating (DR) to identify the most valuable linking domain prospects with relevance to your business.

Every linking domain prospect is manually checked by us – we review metrics, traffic, relevancy, quality of existing external links and existing content. We then reach out to link prospects and build real, mutually beneficial relationships with those companies, bloggers or influencers.

Of course, our aim is a high-quality dofollow links but we understand that any collaboration has to benefit both linking partners. So if we’re offering guest content, a thought-leadership article or an infographic they are of the highest standard content that even the most discerning website owners would be proud to publish.

We use our own team of UK-based in-house copywriters who research their topics for each individual client.

Here’s an overview of our proven link-building process:

Step 1: Understand Your Business & Business Goals

We can gain the best quality links for your budget if we understand your business so the process starts with an in-depth review of your business objectives.

Step 2: Identify Quality Websites as Linking Prospects

Our SEO experts find relevant, high quality websites based on industry standard metrics that are potential Linking Prospects. We also confirm prospects through manual checks of IP addresses, domain age, country, existing content and existing external links.

Step 3: Outreach to Linking Prospects

Our team contacts the Linking Prospects by email to discuss options for mutually beneficial collaboration such as guest content, thought-leadership articles, guides, case studies etc.

Step 4: Content Creation

Our professional copywriters write quality, bespoke articles containing backlinks to your website. They work with our SEO experts to determine the most appropriate anchor text that is either branded or based on Keyword Research depending on an analysis of your existing backlink profile.  

Step 5: Link Placement

Our SEO specialists arrange publication of content on carefully chosen websites ensuring a permanent dofollow backlink to your website.

Step 6: Link Monitoring

Our effective link building process doesn’t simply build backlinks. It monitors individual backlinks and the overall backlink profile to ensure natural proportions of nofollow and dofollow links, to ensure content containing links is indexed by Google and to ensure anchor text works to improve your website’s organic rankings.