High-Quality Link Building
At Ditto Digital our link-building process is carried out by our professional, UK-based in-house team. Our process has been tried and tested for 15 years but is flexible and adaptable enough to change rapidly when needed. So we keep pace with external market forces, our clients’ competitors and changes to search engine algorithms.
Our link-building process is the power behind the high organic rankings of our clients. See our case studies for more details.
Our process starts by getting to know your business and your goals. This helps us to target the right websites and digital publishers to gain powerful links that increase rankings and maintain those high rankings over many years.
We use a variety of industry standard metrics, such as Moz Domain Authority (DA), Majestic Trust Flow (TF) and Ahrefs Domain Rating (DR) to identify the most valuable linking domain prospects with relevance to your business.
Every linking domain prospect is manually checked by us – we review metrics, traffic, relevancy, quality of existing external links and existing content. We then reach out to link prospects and build real, mutually beneficial relationships with those companies or digital publishing platforms.
Of course, our aim is a high-quality dofollow link but we understand that any collaboration has to benefit both linking partners. So if we’re offering guest content, a thought-leadership article or an infographic they are of the highest standard content that even the most discerning website owners would be proud to publish. We use our own team of UK-based in-house copywriters who research their topics carefully for each individual client.
Here’s an overview of our proven link-building process:
Step 1: Understand Your Business & Business Goals
We can gain the best quality links for your budget if we understand your business so the process starts with an in-depth review of your business objectives.
Step 2: Identify Quality Websites as Linking Prospects
Our SEO experts find relevant, high quality websites based on industry standard metrics that are potential “Linking Prospects”. Part of this ongoing process includes regularly monitoring digital platforms that connect businesses with journalists seeking reputable sources of data, opinions and expertise. We also vet all prospects through manual checks of IP addresses, domain age, country, existing content and existing external links.
Step 3: Outreach to Linking Prospects
Our team contacts the Linking Prospects to discuss options for mutually beneficial collaboration and type of content required, such as thought-leadership articles, expert guides, case studies, press quotes and opinions, press releases, infographics etc.
Step 4: Content Creation
Our professional copywriters write quality, bespoke content (in whatever format is preferred by the publisher) containing backlinks to your website. In the case of infographic, video or audio content our creative team work with a copywriter to produce the required content. Our SEO experts determine the most appropriate anchor text based on an analysis of a website’s existing backlink profile.
Step 5: Link Placement
Our SEO specialists arrange publication of content on the carefully chosen and vetted websites ensuring a permanent dofollow backlink to your website is in place.
Step 6: Link Monitoring
Our effective link building process doesn’t simply build backlinks. It monitors individual backlinks and the overall backlink profile to ensure natural proportions of nofollow and dofollow links, including sponsored and “UGC” (user-generated content) links, to ensure content containing links is indexed by Google and to ensure anchor text works to boost your website’s organic rankings.
Key Components of a Link-Building Process
Link building is a crucial aspect of search engine optimisation (SEO) that involves acquiring links from other websites to relevant pages on your own website i.e. backlinks (also sometimes known as inbound links). These relevant links are important for search engines like Google to determine the credibility, authority and relevance of your website. The right backlinks will improve search engine rankings for relevant keywords and boost website traffic.
Above we have given the 6 steps involved in basic SEO link-building services but for more effective link-building that outperforms rivals in competitive industries, the process becomes a little more complex. However, the benefits of these expert link building services are higher positions in the search engine result pages (SERPs), more traffic and higher conversion rates. Here are some of the key points to consider for custom link-building services that we provide here at Ditto Digital to UK clients.
We also provide international link-building campaigns for businesses targeting a worldwide audience, including multi-lingual content and links in our bespoke link-building packages.
- Content Creation
- Identify Linkable Assets
- Outreach Strategy
- Guest Blogging
- Competitor Analysis
- Monitor and Evaluate
Create high-quality, valuable and shareable content on your website. This could be blog posts, articles, infographics, videos or other forms of content that appeal to your target audience. Use internal links wherever possible to both increase user engagement but also inform search engines of the wide range of content available.
High-quality content is an essential part of a link-building service in order to boost organic traffic. At Ditto Digital we have over 12 years of SEO expertise. Our UK-based team includes expert link builders and we offer link packages that increase organic rankings and boost website traffic. Here are 10 types of content that we, as a link building agency, find most effective in attracting high quality links for our clients:
1. In-Depth Articles and Guides: Comprehensive and well-researched articles that provide valuable insights or solutions to common problems in your industry can attract natural links.
2. Original Research: Conducting and publishing original research in your industry can make your content a go-to resource, attracting links from others who reference or cite your findings.
3. Infographics and Visual Content: Visual content, such as infographics, charts and diagrams, is highly shareable. Create visually appealing content that simplifies complex information or presents data in an engaging way.
4. How-to Guides and Tutorials: Create step-by-step guides or tutorials that help people solve specific problems. Practical and instructional content tends to attract links from people who have found a guide helpful.
5. Case Studies: Share real-world examples of how your product or service has benefited customers. Case studies provide tangible evidence of your expertise and can attract links from businesses interested in your success stories.
6. Interviews and Thought-Leadership: Conduct interviews with industry experts or thought leaders. People often link to interviews or roundups that feature valuable insights from authoritative figures. Thought-provoking content can attract links from those who appreciate a different perspective.
7. Interactive Content: Develop interactive content like quizzes, calculators or interactive maps. Such content can be engaging and encourage others to link to it.
8. E-books and Whitepapers: Create in-depth e-books or whitepapers that delve into a specific topic. Gate the content behind a sign-up form to capture leads and promote it for links.
9. Video Content: Videos are highly shareable. Create informative, entertaining or educational videos related to your industry. Host them on platforms like YouTube and embed them on your site.
10. Podcasts: If you have the resources, start a podcast series. Podcasts can be a valuable source of content and people may link to episodes or feature you as a guest.
Remember, the key is to create content that adds value to your audience and the broader community. High-quality content that addresses the needs and interests of your target audience is more likely to be shared and linked to by others. Additionally, actively promote your content through outreach and social media to increase its visibility and enhance its link-building potential.
Identify the pages or content on your website that are most likely to naturally attract links. These could be informative articles, case studies, unique resources or any content that adds value to your target visitors.
Identifying linkable assets on a website involves recognising content or features that are valuable, unique and relevant to your potential customers. Here are the steps that the SEO experts at our link building agency use to identify linkable assets and assess their potential for attracting links:
1. Content Audit: Conduct a thorough content audit of your website. Identify pages that have performed well in terms of traffic, engagement or conversions. These could be blog posts, articles, resources or other content that has resonated with your audience.
2. Unique Resources: Look for unique resources on your website that provide value to your audience. This could include tools, calculators, templates or any other resources that are not readily available elsewhere.
3. Original Research and Data: If your website features original research, data or studies, these can be strong linkable assets. People often link to authoritative and unique information.
4. Visual Content: Assess the visual content on your website, such as infographics, charts and videos. Visual content is highly shareable and other websites may link to it to enhance their own content.
5. Evergreen Content: Identify evergreen content that remains relevant over time. A timeless, high-quality article or resource is more likely to attract links compared to content with a short shelf life. However, even when a website contains evergreen content make a point of updating it regularly to keep pace with customer expectations.
6. Expertise and Thought Leadership: Content that showcases your expertise and positions you as a thought leader in your industry can be linkable. This includes insightful blog posts, opinion pieces or interviews.
7. Interactive Content: Interactive content like quizzes, surveys or interactive maps can be engaging and link-worthy. People may link to such content as it provides a unique experience.
Once you’ve identified potential linkable assets that are particularly relevant to your industry and potential audience, assess them to make sure the content is of the best possible quality. High-quality, well-researched and professionally presented content is more likely to attract links. Invest in creating content that stands out visually as well as for the quality of the written content.
Also actively promote your linkable assets through outreach, social media and other marketing channels. The more visibility your content has, the higher the chances of attracting links from relevant sites. Build relationships with influencers, bloggers and websites in your industry. Networking can lead to natural link opportunities as others become aware of your valuable content.
Regularly review and update your content to ensure it remains relevant and valuable over time. By consistently producing high-quality and link-worthy assets, you increase the likelihood of websites linking to your content.
Outreach is a crucial element of a link-building strategy. It involves reaching out to site owners, bloggers, influencers and industry contacts to promote your content and request high quality backlinks. Effective outreach as part of a link building package can help you build relationships, increase the visibility of your web pages and ultimately secure more high-quality links. Here are 10 ways we typically use outreach as part of our link-building service here at Ditto Digital:
Identify Prospective Targets:
Before reaching out, identify potential link placement sites for your outreach. These could include bloggers, website owners, digital publishing platforms, industry influencers and anyone else who may be interested in your content. Ensure they have a high domain authority (DA) or domain rating (DR) and cover topics in an industry related to your business in order to boost your website’s visibility in the organic search results and increase traffic to your website for competitive keywords.
Segment Your Outreach:
Segment your manual outreach efforts based on the type of content you are promoting and the nature of your relationship with the target. For example, outreach to industry influencers might differ from outreach to digital publishing platforms or professional bodies.
Create Personalised Outreach Messages:
Use personalised and compelling outreach messages. Tailor your messages to the specific recipient and clearly communicate why your content is valuable and relevant to them. Avoid generic templates; personalised messages are more likely to attract attention.
Provide a Clear Call-to-Action:
Clearly state what you are requesting in your outreach. Whether it’s a link to your content, a citation, link insertions, a share on social media or collaboration, make the call-to-action explicit in order to secure more links.
Offer Something Mutually Beneficial:
Show that you are willing to reciprocate by offering something of value in return. This could be promoting their content on social media, providing a guest post or any other mutually beneficial arrangement. When contacting a link prospect always consider WIIFT – “What’s In It For Them?”.
If you don’t receive a response to your initial outreach, consider sending a polite follow-up message. Sometimes, people may overlook or forget to respond and a follow-up can increase your chances of getting noticed.
Use Multiple Channels:
Experiment with different communication channels, such as email, social media or direct messaging. Some people may be more responsive on certain platforms.
Monitor and Measure:
Keep track of your outreach efforts and measure your success. Use tools to monitor email opens, clicks and responses. This data can help you refine your outreach strategy over time.
Be Patient and Persistent:
Link-building through outreach is often a gradual process. Be patient and persistent in your efforts. Building relationships and earning links takes time, but the long-term benefits can be significant.
Build Real Relationships:
Last, but very much not least, approach outreach as an opportunity to build genuine relationships within your industry. Real-life relationships can play a significant role in the SEO link-building process. Building genuine relationships with people, businesses and influencers within your industry can lead to natural and high-quality link opportunities for a successful link-building campaign.
Guest blogging, as a method of link building, has undergone changes in perception and best practices over time. In the past, guest posts were widely used by link building companies but unethical practices led to concerns about the credibility of guest blogging as a strategy.
However, it’s important to note that guest blogging itself has not been discredited just certain practices associated with guest posts. Nevertheless, it is important to be wary of some of the ongoing unethical practices.
Here are 3 key considerations to remember about genuine guest blogging in the context of link building and link placements, that we use at our link building agency:
Quality Content is Essential:
Search engines value high-quality, informative and original content. If you contribute valuable content to reputable websites in your industry, it can still be an effective strategy for building authority and attracting natural links. However, also check the quality of the other content on a guest blogging website. If you see inferior content then it is likely there will be no value in publishing your high-quality content on that site and it will not impact your search rankings.
Relevance and Reputation Matter:
Focus on contributing to relevant sites in your industry which have a good reputation. Using professional link building services can ensure that all sites are checked for a range of important factors.
Diversify Your Link Building Strategies:
Relying solely on guest blogging for link building will never be the most effective approach. Diversify your link-building strategies to include a variety of approaches to gaining high quality backlinks.
Competitor analysis is a valuable strategy for identifying potential link-building opportunities for SEO. By analysing your competitors’ backlink profiles and strategies, you can gain insights into where they are obtaining links and discover opportunities for your website.
Bear in mind that this approach is a good first step in a link building campaign, but to outperform competitors you need to do more than simply keep pace with them. The advanced SEO link-building services we use here at Ditto Digital also analyse the backlink profiles of non-competing businesses in the same and different industries. And, as a link building agency, we also perform ongoing research to find link-building opportunities that competitors are not using.
Here are some of the steps we use for a competitor analysis as part of a link-building campaign:
- Identify Competitors: This may seem fairly obvious but brick-and-mortar business competitors are not always the same as the topic competitors in the top search ranking positions (SERPS). So start by identifying your main competitors in the online space. These are businesses or websites that operate in the same niche or target similar keywords and are ranking above your website.
- Analyse Competitor Backlink Profiles: Use one of the many SEO tools such as Ahrefs, SEMrush, SEO SpyGlass or Majestic to analyse the backlink profiles of your competitors. Our personal favourite here are Ditto Digital is SEO SpyGlass which helps us deliver an exceptional link building service. These tools provide detailed information about the sources and quality of competitors’ backlinks.
- Analyse Anchor Text: Examine the anchor texts used in your competitors’ backlinks. This can provide insights into the keywords and topics that are commonly associated with their content. Identify if there are specific keywords you should target in your own link-building efforts.
- Explore Linking Domains: Look at the domains that link to your competitors. Identify authoritative and high quality sites that are linking to them. These domains could be potential targets for your link-building outreach.
- Evaluate Content Strategies: Analyse the type of content that is attracting links to your competitors’ websites. Identify the topics, formats and styles that seem to resonate with their audience. This can inspire your own content creation and link-building efforts.
- Assess Industry Associations and Professional Bodies: Check if your competitors are listed on industry associations or other relevant platforms such as professional bodies. Consider getting your business listed in these professional associations. Note: We always avoid the ubiquitous online “business directories” that list any and every business. There is no SEO value (sometimes known as link juice) to being listed in the vast majority of them.
- Evaluate Genuine Guest Blogging Opportunities: If your competitors are actively engaged in guest blogging, consider exploring the same opportunities. Identify websites that accept guest contributions in your industry and reach out to them with your own valuable content. However, be warned that many so-called guest-blogging sites are not what they seem and so not worth your time and effort.
- Prioritise The Best Opportunities: Prioritise the identified opportunities based on factors such as domain authority (DA) and domain rating (DR) (both industry-standard metrics), relevance and the potential impact on your SEO efforts. Focus on building links from high-quality and authoritative sources. Again, a word of warning – many websites with good SEO metrics are not what they seem. We always make sure to perform a visual inspection and talk directly with the site owner when evaluating link-building opportunities.
Remember, while competitor analysis is a valuable strategy, it’s an ongoing process because the digital landscape is dynamic and new competitors or opportunities may emerge at any time. Keeping your analysis current ensures that you stay ahead in your link-building efforts, create links that add real value and increase organic traffic.
Build genuine relationships, create engaging content and approach link-building as a long-term strategy for sustainable SEO success.
Monitoring and evaluating a link-building process is essential to assess its effectiveness and make informed decisions for ongoing improvements. There are various SEO metrics that need to be tracked, including:
Monitor Number and Quality of Backlinks:
Use backlink analysis tools like Ahrefs, SEO SpyGlass or SEMrush to track and analyse the backlinks to your website. Monitor the number of new backlinks, the quality of those links and the anchor texts used.
Monitor Keyword Rankings:
Keep track of your website’s keyword rankings using tools like SEO PowerSuite’s Rank Tracker or SEMRush. Monitor how your rankings evolve over time, especially for target keywords.
Review Click-Through Rates (CTR):
A reputable link building agency will always analyse the click-through rates for your content and measure how often people click on your links in search engine results or on social media. A high CTR indicates that your content is compelling.
Assess Conversion Rates:
Evaluate the conversion rates associated with traffic generated from link-building efforts – including referral traffic.
Benchmark Against Competitors:
Compare your link building efforts with those of your competitors by doing a full analysis of competitors’ backlink profiles.
Iterate and Improve:
Based on an analysis of all this available data, identify successful techniques and replicate them, while also learning from any shortcomings to make necessary adjustments and build links that have a real impact.
Our UK link-building services are carried out by our in-house team of experts. We are a link building company based in the UK between London and Oxford and always happy to discuss our link building services with you over the phone, in person (if you are based in the South-East) or on Zoom/Teams etc. We keep pace with external market forces, our clients’ competitors and changes to search engine algorithms so that your business will benefit from our highly focused approach. Not every link building company or link building agency is the same so ask us about our case studies to learn more about real-life examples. We will show you how our link building packages deliver higher search engine rankings for relevant keywords, more organic traffic, better leads and increased revenue.