We use proven International SEO strategies so visitors in your target countries find, and engage with, your website and business
Our tried and tested International SEO process is backed up by 15 years’ experience working in companies of all sizes from international Fortune 500 corporations to SMEs and startups. We have the technical skills and expertise to ensure your website is structured in the most effective way and has the right marketing strategy for an international audience. We track rankings across any country in the world.
Too often we see websites not working to reach the target international audience. Or businesses that don’t know how they rank in search results in different parts of the world. We can fix that! How your website is designed and built is crucial to the success of SEO on a global scale. We advise on the best approach and implement changes too. If the website is not right then marketing effort is being wasted.
Crucially, we recommend solutions but also guide you through the process of implementing those solutions to fully optimise your website for an international audience.
Get in touch today to find out how we can improve your International SEO and reach you international audience.
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Here are just some of the areas we focus on:
- Intuitive URL structure so visitors can navigate easily.
- Provide content that is relevant for each country.
- Provide content in a range of languages if necessary.
- Provide a clear option to switch between languages.
- Show opening hours in the appropriate time zone.
- Show prices in the appropriate currency.
- Backlinks to country-specific pages from sites in the same country.
- Backlinks to language-specific pages from same-language content.
- Language meta tags to show which languages are catered for.
- Country meta tags to show which countries catered for.
- Monitor search rankings in multiple countries and languages.
- Monitor search rankings in a range of search engines.
Ditto Digital Solutions Deliver Real Commercial Results
To gain the level of online visibility in search rankings that will have a commercial impact requires ongoing, continuous improvements at a more advanced level which will impact performance in organic search and drive sales growth across the globe.
The advanced SEO techniques we use to support an international SEO strategy include: international keyword research, bespoke schema (structured data) markup, Core Web Vitals tests and improvements, speed performance improvements and more.
The objectives of an international SEO campaign are:
Perform in-depth analysis to identify who your ideal customers are, where they are based and what they are looking for online.
Research (and create, if required) relevant content to demonstrate your expertise on your website, in order to build trust and credibility with online audiences around the world. Our professional copywriters create content aimed at people in specific international markets important to your business.
Our search engine optimization experts ensure your website can be found easily online in all of your target countries. We monitor rankings in the search listings in multiple locations for a specific country or city, where required. We have experience with language targeting audiences internationally. Ask to see one of our international SEO case studies for more information about how we have helped organisations just like yours reach new international markets.
Make recommendations to improve user experience on the website for all users in order to increase engagement rates and conversion rates.
Build relationships with online publishers in multiple countries around the globe in order to create valuable backlinks relevant to your internationally-focused content in order to further boost international SEO rankings for important searches in the countries that are important for your business.
The basics of targeting international audiences
When designing and marketing a website to better convert international visitors you need a strategy that engages an international audience without alienating UK visitors who are still an important audience.
The first point to note in an international SEO strategy is that as far as the human visitor is concerned it should be a seamless experience and they should easily reach the pages and content appropriate to them without jumping through hoops. Fortunately, it is pretty straight-forward to automatically detect a visitor’s location via their server location – either by country or region – and also their language.
Designing a website for specific countries
Simple considerations like currency and time zone are important to visitors even when they speak the same language as the primary language used on your website. So if a UK-based company has a significant number of customers in other English-speaking countries like Australia, New Zealand, South Africa, Ireland, Canada or the USA it makes good business sense to show the relevant currency for your products and services to a geographically targeted audience.
For an effective international SEO strategy, you may even want to use, for example, American-English spellings and terminology to better connect with specific visitors from around the world.
Other languages and cultures
When it comes to other languages and cultures it is even more important for an international SEO approach to consider how your company connects with those visitors in a specific language in global markets. Focus on locally relevant topics, relevant images that will resonate with the viewers and professionally translated text content and videos with accurate subtitles or professional voice-overs in the focus languages. Use native speakers to do the translations using a country’s official language in addition to any languages spoken regionally or popular dialects.
Be aware of search volumes in each different country and language targets. Check them on local search engines as well as on the dominant search engine for your target market. Use the Google Keyword Planner for international keyword research to find the best keywords for Google searches and check other international websites for relevant keyword data and their search volumes.
Creating a better experience for everyone
Creating a better experience for all visitors makes international SEO efforts more effective in international search engines, help increase conversions and grow your business. So you need to carefully define the countries and/or languages then create a website structure that is clearly segmented for different audiences with content tailored to those different audiences. If the top-level domain (TLD) is not an international one then consider changing it and redirect the original URL to the new one.
For instance domainname.com might be a preferred URL for international visitors than domainname.co.uk but, on the other hand, if your domain does not suggest any particular country then it could be left as is.
Creating the right website structure
Once the countries are established you will need to structure the website in a way that easily accommodates each distinct country. The two most common options for doing this are:
Use sub-domains for each country e.g. us.domainname.com, nz.domainname.com etc
Use sub-directories for each country e.g.domainname.com/us, domainname.com/nz
If the website also needs to contain content in languages other than the primary language this can additionally be achieved with the use of language tags on pages containing content in each target language.
Whatever approach is used it’s important to ensure that the URL structure has a logical and intuitive structure so that visitors can navigate it easily to find what they are looking for. The most successful type of international online marketing presents visitors with content, products and services relevant to their location, their currency and their language.
Once these essential elements are in place the next step to targeting international visitors is the digital marketing. So let’s have a brief look at the most important aspects of international search engine optimisation.
International SEO – What Factors Are Important?
All search engine optimisation involves fundamentally the same process with on page SEO and on-site content being major factors in organic search success. In this section, created by our international SEO experts, we will look at other important aspects.
External signals are also important, such as local links with a link building strategy that takes account of the language spoken in the location of the linking domain. It is even more important for an international SEO strategy to conduct Keyword Research and take account of local language target, local search volume and a local audience.
The difference between local and international SEO is that on-site content is designed for different audiences (either via language, currency, terminology etc) and external signals to each audience segment should preferably be localised. Because backlinks to a page designed for Spanish or Spanish-speaking audiences, for example, will carry more SEO value if they come from a Spanish website than from, say, a UK website – all other authority factors being equal.
Aside from the URL structure, what are the other important factors for optimising a website so that Google, and other search engines, can determine the countries and/or languages being targeted and, therefore, show your web pages to your ideal audience?
International SEO is vital for success globally
If your business has a global expansion strategy then the right international SEO approach is vital for success overseas. And the reason it’s important is that what works for you now in your home country may not necessarily work well internationally.
In this section, created by our international SEO experts, we will cover all the important aspects of how to create an international SEO strategy so your website performs in other countries and conquers new markets.