Conversion Rate Optimisation
Are visitor numbers increasing to your website but sales remain low? Want to understand why? We can help.
We use Conversion Rate Optimisation to turn visitors into customers.
The CRO process begins with keyword analysis to check your business is targeting the right keywords – the ones that will attract visitors with a high buying intent. Too often we see websites with high visitor numbers but not the right visitors because of a poor keyword research & analysis strategy.
Reaching the right audience
The right keywords are vital to the success of a digital marketing strategy – if they aren’t right then effort is wasted attracting the wrong visitors.
Once confident that the right keywords have been established, we look at other CRO factors such as user experience, user behaviours and flow through the website. We perform in-depth analysis of a wide range of web data to determine where improvements will be most effective.
Conversion rate data
Engagement Rate
Dwell Time
Page Speed
Page Content
Page Layout
Calls-To-Action
Headings
A systematic approach to improving performance
Our aim is to fully optimise every element on the important pages of your website to ensure that visitors will be encouraged at every step to take the appropriate action. This could be registering for more information, buying a product, downloading a report or calling up to find out more about the services available.
We test every change made to a website to ensure we have achieved maximum improvement in conversion rate.
Small percentage changes in conversion rate translate into large increases in sales.
Improve conversion rate and grow your business
Researching and Testing
We use tools such as Google Analytics and heatmap software to analyse how people interact with your website and identify problem areas across the whole site and on individual priority pages. We focus on:
Improving user experience and design
Creating more persuasive content
Refining the sales funnel
Testing different elements to find the most effective ones
We use A/B testing and multi-variate testing to test different versions of a page or specific elements such as call-to-action buttons, headlines, colours, positions and wording to see which performs best. We then implement
the successful elements site-wide.
By continuously monitoring results and making further adjustments, we maximise the value of your existing traffic rather than investing in driving new traffic.
We have experience with Conversion Rate Optimisation on Technology, B2B, B2C, not-for-profit and e-Commerce websites.
What our clients say…
“I have worked with Ditto Digital for over three years and have always found them very professional and service orientated. They really know their subject but are able to explain the technicalities and answer questions at a layman’s level in the complex world of SEO.”
“We’ve been working with Ditto for nearly 2 years now and they have consistently driven more traffic to our website and consequently we’ve seen a big uplift in sales. Very knowledgeable about SEO and have also helped with several improvements to our site.”