Standard and Bespoke SEO Consultant Services
We are technical SEO consultants with over 10 years experience devising and implementing SEO campaigns for SMEs. From creating great content, keyword analysis, on-page SEO and link-building to competitor analysis and conversion rate optimisation we ensure your website is found by the right people and generates new customers and leads for your business.
Some of Our Clients
We are proud to work with businesses of all sizes in a range of B2C and B2B sectors. Click the logos to read our client case studies.
SEO & Digital Marketing
Your Route to Online Success
Digital marketing encompasses powerful techniques to improve online presence and increase the number and quality of visitors to a website. It includes SEO, Conversion Rate Optimisation and Content Marketing. If you are looking for SEO consultancy services to provide a personalised solution for your business, Ditto Digital is the right SEO agency for you.
Our Services Include:
|Search Engine Optimisation|
|Conversion Rate Optimisation|
|Technical Website Audits|
|& much more…|
An Overview of our Services
All too often pay-per-click (PPC) advertising campaigns both on Google and social media can drive a significant increase in visitors but those visitors do not have the right buying intent because the paid ads do not target the people likely to become customers or clients. Our SEO Consultant service ensures a great ROI for your business with technically focused in-depth analysis of data so that we drive the right sort of visitor to your website. We achieve optimum click-through rate (CTR) from the search listings with an accurate, targeted marketing message. We also achieve high conversion rates on the web site with web content that intrigues and interests the visitor and with clear calls-to-action (CTA) so visitors can easily take the steps necessary to become a customer or client. Our services are affordable and ensure each business website is built into a long-term sustainable asset that will continue to increase revenue for years to come.
We monitor all available metrics on new and returning visitors to ensure the balance is right between supplying information and securing business. So determining who are the “right visitors” is an essential part of an internet marketing and SEO campaign. Our SEO consultants include as standard a full, in-depth review of the keywords currently being targeted (if any) and the search terms currently bringing visits to a website. This keyword analysis and research is completed at the start of every SEO programme but is also reviewed periodically because search trends change over time. As rankings increase and web traffic increases, more data becomes available which we continually analyse to ensure your marketing investment is always achieving the best possible return.
Keyword Research and Analysis
The search terms or keywords that a business is targeting as part of their organic search marketing process are fundamental to the success of every campaign. The words people use to search for your product or service are required within the website itself – both in the content as synonyms and semantically related words and phrases and also within the HTML in parts of the source code not visible to the human eye but accessible by search engines. Those words, phrases, synonyms and related words/phrases are also necessary elsewhere online to ensure the right visitors reach the website; for instance as the anchor text of a link from a referring website or social media post.
Keyword research is a fundamental part of the services provided by a Ditto Digital SEO Consultant to understand potential levels of organic traffic from each keyword/search term and also the level of competition from other businesses. Our analysis will highlight opportunities to target for “quick wins” but also longer term, more competitive targets that will, ultimately, result in more visits and more revenue. We are proud of the success of our campaigns in B2B and B2C markets that have enabled our clients to compete successfully with well-known brand names on Page 1 of the Google organic search listings.
Looking in detail at how competitors are handling their organic search efforts can highlight opportunities to target and areas that the competition is neglecting. We research competitors in the bricks and mortar world but also “topic competitors” who may be the competition to beat online. Our analysis highlights the type and amount of content competitors are using, how well optimised it is, how fast their websites are and how good the user experience on the main landing pages. All of these data result in recommendations we make to improve your website to better compete in organic search listings.
Competitor Analysis also includes an in-depth assessment of the backlink profile of your main online competitors. What type, quality and quantity of backlinks do competitors have? Do those backlinks reveal new linking opportunities for your website? We then develop a tailored backlink strategy for your business website and implement it on an ongoing basis as part of one of our standard SEO packages.
Our SEO consulting services offer standard and bespoke SEO packages, which include everything a business needs to successfully promote and market their business online, within an agreed budget. Part of a digital marketing campaign naturally includes improvements to your business website. We liaise with your web developer in order to resolve technical issues which may be hampering search marketing efforts. We make recommendations to improve user experience, which, as of 2021, is a ranking factor within Google’s algorithm. This helps to boost rankings but also maximises conversions.
Our team also includes professional copywriters so that all the content needed to maximise your online exposure can be provided by us. Whether that’s web copy, in-depth articles and guides, informative blog posts or social media posts. All of our SEO consulting services include content so that your team is free to run the business without worrying about generating content.
Here are just some of the areas we help with as an essential part of our search engine optimisation consultant services:
- page speed
- internal link structure
- mobile responsiveness
- user experience
- meta data optimisation
- production of optimised content
Mutually beneficial relationships are established with other websites/businesses through a program of targeted outreach to identify sources that will mention and link to high quality content in the form of articles, videos or graphics on your business website. Alternatively these collaborative partners may also publish content that we have produced for you on their own websites as way of providing quality backlinks. These “guest articles” are a common way to provide benefit to both parties. We also use online news outlets to publish press releases about your business and to gain a valuable backlink. All of the backlinks created are monitored and analysed to ensure they add SEO value immediatley but also in the future. We already have a wealth of relationships with other websites that we can use to immediately improve the backlink profile of any reputable website and business.
Producing the right sort of content requires a focused content marketing strategy to research ideas, produce and promote the content. All SEO and digital marketing campaigns require significant amounts of content on a regular basis, both to ensure frequent updates to your website and to use as part of a link-building strategy – both of these are Google ranking factors so will impact your organic rankings and, therefore, the number of visitors to your website. Content creation is all part of what we do here at Ditto Digital as part of our online marketing services.
It is far better to target – and achieve – high rankings for competitive search terms which indicate a high buying intent and will generate revenue rather than simply web traffic. And it is by building a high quality backlink profile that this can be achieved. We carefully consider each and every backlink that we generate to ensure it adds value in the right places. We analyse and document each and every backlink that we place to your website so that you can see exactly how we are building your online reputation and be confident that we are using reputable backlinking techniques. The backlinks we generate will be on external websites that are relevant to your business and/or have high authority metrics in order to build a backlink profile that will be highly instrumental in both achieving, increasing and maintaining high organic rankings in Google’s search engine and other search engines. Much of this process involves targeted outreach to build relationships with other websites and we also capitalise on existing relationships, particularly with news websites and bloggers, for all of our clients.
We assess the value of each link using industry-standard measures such as:
- Domain Authority of the linking domain (using Moz DA and similar metrics)
- Relevancy of surrounding text
- Type of anchor text
- “Dofollow” links in the right proportions
- Number, relevance and quality of other external links on the linking page
- Indexing of the linking page