Expert SEO Consultant Services

Every SEO Expert Consultant at Ditto Digital believes that educating our clients on the basics of Search Engine Optimisation is an essential part of building a trusted relationship. We explain the SEO process we use and why so that you will always understand where your digital marketing budget is being spent. Our consultants aim to become a strategic partner to your business to implement a successful digital marketing campaign that will attract visitors to your website that convert to customers or clients. We have extensive experience in competitive B2B and B2C industries. Our aim is not just any visitor but one committed to buying your products or services. The fundamental aim of SEO and online marketing is to increase revenue not just organic search rankings or web visitor numbers.

All too often pay-per-click (PPC) advertising campaigns both on Google and social media can drive a significant increase in visitors but those visitors do not have the right buying intent because the paid ads do not target the people likely to become customers or clients. Our SEO Consultant service ensures a great ROI for your business with technically focused in-depth analysis of data so that we drive the right sort of visitor to your website. We achieve optimum click-through rate (CTR) from the search listings with an accurate, targeted marketing message. We also achieve high conversion rates on the web site with web content that intrigues and interests the visitor and with clear calls-to-action (CTA) so visitors can easily take the steps necessary to become a customer or client. Our services are affordable and ensure each business website is built into a long-term sustainable asset that will continue to increase revenue for years to come.

Every business, large or small, wants more visitors to their website and, of course, an increase in visitors generally results in an increase in revenue. But are you achieving maximum revenue from your web visitors? Is your conversion rate at the level expected? Without a highly targeted SEO campaign your website could be attracting visitors who have no intention of becoming future customers of clients. Of course, an important part of internet marketing is to provide information so that visitors first develop trust in your company but the ultimate aim is to convert those visitors at an appropriate time. Our experience in B2B industries has taught us that this is not an instant process as it might be in a B2C industry but nevertheless the path from trusting a company to purchasing from them should be a clear one.

We monitor all available metrics on new and returning visitors to ensure the balance is right between supplying information and securing business. So determining who are the “right visitors” is an essential part of an internet marketing and SEO campaign. Our SEO consultants include as standard a full, in-depth review of the keywords currently being targeted (if any) and the search terms currently bringing visits to a website. This keyword analysis and research is completed at the start of every SEO programme but is also reviewed periodically because search trends change over time. As rankings increase and web traffic increases, more data becomes available which we continually analyse to ensure your marketing investment is always achieving the best possible return.

Keyword Research and Analysis

The search terms or keywords that a business is targeting as part of their organic search marketing process are fundamental to the success of every campaign. The words people use to search for your product or service are required within the website itself – both in the content as synonyms and semantically related words and phrases and also within the HTML in parts of the source code not visible to the human eye but accessible by search engines. Those words, phrases, synonyms and related words/phrases are also necessary elsewhere online to ensure the right visitors reach the website; for instance as the anchor text of a link from a referring website or social media post.

Keyword research is a fundamental part of the services provided by a Ditto Digital SEO Consultant to understand potential levels of organic traffic from each keyword/search term and also the level of competition from other businesses. Our analysis will highlight opportunities to target for “quick wins” but also longer term, more competitive targets that will, ultimately, result in more visits and more revenue. We are proud of the success of our campaigns in B2B and B2C markets that have enabled our clients to compete successfully with well-known brand names on Page 1 of the Google organic search listings.

Competitor Analysis

Looking in detail at how competitors are handling their organic search efforts can highlight opportunities to target and areas that the competition is neglecting. We research competitors in the bricks and mortar world but also “topic competitors” who may be the competition to beat online. Our analysis highlights the type and amount of content competitors are using, how well optimised it is, how fast their websites are and how good the user experience on the main landing pages. All of these data result in recommendations we make to improve your website to better compete in organic search listings.

Competitor Analysis also includes an in-depth assessment of the backlink profile of your main online competitors. What type, quality and quantity of backlinks do competitors have? Do those backlinks reveal new linking opportunities for your website? We then develop a tailored backlink strategy for your business website and implement it on an ongoing basis as part of one of our standard SEO packages.

Our SEO consulting services offer standard and bespoke SEO packages, which include everything a business needs to successfully promote and market their business online, within an agreed budget. Part of a digital marketing campaign naturally includes improvements to your business website. We liaise with your web developer in order to resolve technical issues which may be hampering search marketing efforts. We make recommendations to improve user experience, which, as of 2021, is a ranking factor within Google’s algorithm. This helps to boost rankings but also maximises conversions.

Our team also includes professional copywriters so that all the content needed to maximise your online exposure can be provided by us. Whether that’s web copy, in-depth articles and guides, informative blog posts or social media posts. All of our SEO consulting services include content so that your team is free to run the business without worrying about generating content.

Here are just some of the areas we help with as an essential part of our search engine optimisation consultant services:

• page speed
• internal link structure
• mobile responsiveness
• user experience
• meta data optimisation
• production of optimised content

Off-page or off-site SEO is predominantly about building high-quality, relevant backlinks to a website. It sometimes includes social media management and promoting your brand but these activities have less impact on organic search rankings than the link profile so are a lesser part of off-site SEO. Backlinks are usually gained via collaboration with other websites, blogs, subject matter experts and news outlets. Collaborative relationships could also include similar, but non-competing, businesses, for instance a similar business in a different region or country.

Mutually beneficial relationships are established with other websites/businesses through a program of targeted outreach to identify sources that will mention and link to high quality content in the form of articles, videos or graphics on your business website. Alternatively these collaborative partners may also publish content that we have produced for you on their own websites as way of providing quality backlinks. These “guest articles” are a common way to provide benefit to both parties. We also use online news outlets to publish press releases about your business and to gain a valuable backlink. All of the backlinks created are monitored and analysed to ensure they add SEO value immediatley but also in the future. We already have a wealth of relationships with other websites that we can use to immediately improve the backlink profile of any reputable website and business.

Included as part of our SEO services is a range of well-researched, professionally written content that can be used on your own website to inform and engage visitors or used as part of our outreach programme to establish valuable links. Our SEO consultants liaise with our copywriting team to ensure all content produced is relevant, adds value and, of course, is of the highest standard. We also spend time getting to know your business so that we can produce content with the right “voice”, tone and authority that you would use yourself.

Producing the right sort of content requires a focused content marketing strategy to research ideas, produce and promote the content. All SEO and digital marketing campaigns require significant amounts of content on a regular basis, both to ensure frequent updates to your website and to use as part of a link-building strategy – both of these are Google ranking factors so will impact your organic rankings and, therefore, the number of visitors to your website. Content creation is all part of what we do here at Ditto Digital as part of our online marketing services.

Creating valuable backlinks is an essential part of every SEO process but the critical point here is “valuable” links. Whilst on-page or on-site optimisation is undoubtedly important to get right, it is only by generating valuable backlinks on a regular basis that a website can hope to achieve Page 1 rankings for competitive search terms. Without backlinks it will only be possible to achieve good rankings for highly specific (“long-tail”) searches that have low competition levels and so will drive very few visitors to the website. It is also sometimes possible to achieve high rankings for popular, informative content but that sort of content attracts people looking for information and does not generally convert those visitors into customers or clients for a business.

It is far better to target – and achieve – high rankings for competitive search terms which indicate a high buying intent and will generate revenue rather than simply web traffic. And it is by building a high quality backlink profile that this can be achieved. We carefully consider each and every backlink that we generate to ensure it adds value in the right places. We analyse and document each and every backlink that we place to your website so that you can see exactly how we are building your online reputation and be confident that we are using reputable backlinking techniques. The backlinks we generate will be on external websites that are relevant to your business and/or have high authority metrics in order to build a backlink profile that will be highly instrumental in both achieving, increasing and maintaining high organic rankings in Google’s search engine and other search engines. Much of this process involves targeted outreach to build relationships with other websites and we also capitalise on existing relationships, particularly with news websites and bloggers, for all of our clients.

We assess the value of each link using industry-standard measures such as:

• Domain Authority of the linking domain (using Moz DA and similar metrics)
• Relevancy of surrounding text
• Type of anchor text
• “Dofollow” links in the right proportions
• Number, relevance and quality of other external links on the linking page
• Indexing of the linking page