Jo brings diverse experiences into her role as a Content Specialist, having spent 15 years in logistics before carving a highly successful career as a writer and strategist. Her unique blend of business, law and copywriting expertise allows her to translate complex concepts into engaging and accessible content that resonates with target audiences.
You've probably noticed that the landscape or layout of the Google SERPs (Search Engine Results Pages) have steadily been evolving over time and there are now several parts of that landscape on which your website could appear. This evolution of the SERPS has transformed the way information is…
Sometimes when you are slogging away at digital marketing you can get disheartened when all your hard work takes a long time to produce results and you still see unethical techniques reaping rewards. Yes I know those rewards won't be long lived and risk damaging a company's reputation, and I…
