If you’ve spent any time researching technical SEO, you’ve probably come across the terms structured data or schema markup. They’re often presented as advanced technical concepts reserved for developers, but in reality […]
When it comes to your website, page speed has a huge influence not only on search engine optimisation ranking but also user experience. When your pages load fast, search engines understand that […]
It’s no longer enough to simply rank on page one of Google. In today’s SEO battleground, position one often isn’t what it used to be, especially when your competitors are claiming real […]
When it comes to monitoring and analysing website data, Google Analytics has been an essential tool since 2006. This is when Google offered the service as a way to track visitor information […]
Let’s be honest, marketing isn’t easy. Even if you’re adopting a holistic strategy; harnessing the power of paid ads, regularly posting on social media and creating great content, you can sometimes find […]
Google has the capability to index, crawl, and even rank PDFs, but SEO for PDFs requires a different set of tactics because there are limits to what can be optimised in a […]
It’s fair to say that much of the content now on the internet is very similar, and this can make competing in a crowded marketplace more difficult than ever before. If you execute a simple Google search…
There are significant advantages to the use of traditional methods of PR for the development of a project or a business. However, PR also works really well within the digital sphere, and […]
Research carried out by Google in 2022 in the form of internal data indicated that a staggering 40% of those individuals who were born between 1997 and 2002 have a preference for […]