The Blog

Website URLs matter because they help search engines effectively index your website. They way search engines do this is not dissimilar to a good library system.

We know that web visitors love to watch short videos on a website – see real people talking and quickly learn about whatever it is they want to know. So it makes […]

When it comes to your website, page speed has a huge influence not only on search engine optimisation ranking but also user experience. When your pages load fast, search engines understand that […]

It’s no longer enough to simply rank on page one of Google. In today’s SEO battleground, position one often isn’t what it used to be, especially when your competitors are claiming real […]

As an SEO expert I use Google Search Console for checking organic impressions, queries that are bringing visitors to a site and the landing pages most commonly “landed” on. But that’s not […]

There are many good WordPress plugins for improving site performance out there and quite a few of them work in a similar way. Many of these extensions are promoted as all-in-one solutions. […]

When it comes to monitoring and analysing website data, Google Analytics has been an essential tool since 2006. This is when Google offered the service as a way to track visitor information […]

Let’s be honest, marketing isn’t easy. Even if you’re adopting a holistic strategy; harnessing the power of paid ads, regularly posting on social media and creating great content, you can sometimes find […]

SEO campaigns require careful planning and execution to achieve success. Several errors can hinder the effectiveness of even the most basic SEO strategy. Here are ten common mistakes that could impact the […]

Google has the capability to index, crawl, and even rank PDFs, but SEO for PDFs requires a different set of tactics because there are limits to what can be optimised in a […]

Updates to Google algorithms can help to shift the visibility of a website and there’s been some anecdotal evidence that smaller companies are at last getting a boost in search positioning. One […]

It’s fair to say that much of the content now on the internet is very similar, and this can make competing in a crowded marketplace more difficult than ever before. If you execute a simple Google search on any given topic...

There are significant advantages to the use of traditional methods of PR for the development of a project or a business. However, PR also works really well within the digital sphere, and […]

Research carried out by Google in 2022 in the form of internal data indicated that a staggering 40% of those individuals who were born between 1997 and 2002 have a preference for […]

Optimising images for the best UX is crucial because images can impact page load times, user engagement and satisfaction. Image optimisation is also essential for an SEO strategy because what affects UX also impacts rankings.

Whilst Search Engine Optimisation (SEO) is something that most business owners have heard of, understanding exactly what it is, may be a little less clear. SEO, in it’s very simplest sense, refers […]

The 3 Core Web Vitals metrics are now well-established as ranking factors within Google’s algorithm but what is considered a good “score” has changed over time as technical capabilities have improved and […]

It is pretty obvious to say that businesses targeting a local audience need to appear in local searches. So why don’t they always?  In fact, it is estimated that local searches account […]

Hreflang tags are essential to gaining global recognition if your website contains content in multiple languages or wants to give worldwide users a more personalised experience. The hreflang tagging...

A Google Business Profile, formerly known as Google My Business, is a free online tool provided by Google that allows businesses and organisations to manage their online presence on Google’s local search […]

Technical SEO is a critical component of a successful SEO campaign. It focuses on optimising the technical aspects of your website to improve its search engine visibility and user experience. A review […]

In today’s digital age, improving user experience (UX) is a critical factor that can make or break the success of a website. A website with a seamless, enjoyable user experience not only […]

Creating a mobile-optimised website is essential in today’s digital landscape, where a major portion of internet traffic comes from mobile devices. A mobile-friendly site ensures that users have a seamless and enjoyable […]

Creating a user-centred design for a website is crucial for providing an exceptional user experience. Here’s a step-by-step guide to create a website that prioritises users...

In the vast and dynamic realm of digital marketing, a successful online presence is defined not only by driving traffic but also by converting that traffic into paying customers or loyal users. […]

A knowledge graph helps people analyse and understand complex relationships between data points. It is a data cluster that can be used to inform business decisions.

The places that people are searching for information online are changing, especially for GenZ. Consumers are not just looking to Google for the answers to their searches for content, information, products and […]

Sitemaps are nothing new, yet many people do not realise the importance of creating a successful sitemap and its importance for SEO. Sitemaps are not essential, and some SEO experts will argue […]

Core Web Vitals are user-centric metrics that measure visual stability and interactivity of a web page. Also loading performance and mobile friendliness...

Embedding a Google Map on a web page can be done in a few different ways, depending on your needs. The simplest and most common method is to use an iframe with […]