The Blog

Unique content is essential as part of an effective outreach strategy to gain backlinks from a range of websites. Good quality backlinks from reputable sites are one of the most important factors for improving rankings along with speed and mobile user experience.

Rankings dropped suddenly? There can be numerous reasons why. Use our 17-point SEO checklist to track down the cause and rectify it.

Update: 21 April 2021 The rollout of Google’s Page Experience algorithm, of which the 3 Core Web Vitals metrics are a part, was originally scheduled for May 2021 but it was announcedRead More...

Ditto Digital Founder & MD, Michelle Symonds, appears as a guest on the Enterprise Doctor Business Podcast. Listen to the podcast on Youtube or read the transcript below… Mark Harris Hello, andRead More...

We hope you find these SEO FAQs useful. Please get in touch if you wish us to add a question to this list of SEO FAQs.

On-page SEO (also known as on-site SEO) in simple terms, is everything we can do on our website to affect SEO. Every page is unique and has its own necessary optimization. The concept both refers to individual webpages, and the whole site.

One of my favourite aspects of technical SEO is analysing and trying to create the perfect backlink profile – a real labour of love. Especially since it’s practically impossible to craft theRead More...

  Do you have an SEO strategy in place? If so, answer this question: has it helped you increase rankings, web visits and sales? If not, here is the question you needRead More...

Most technical problems on websites are easy to fix once you are aware they exist, but if you don’t know they exist they could be holding back your digital marketing efforts. SoRead More...

In the world of online marketing we need to focus on a whole range of areas to get those better rankings, visitors and leads we need. That means sometimes elements that areRead More...

No matter how successful your internet marketing and organic SEO campaign there is always room for improvement – room to increase rankings, attract more visitors and make more sales. But success doesn’tRead More...

We all know that businesses, whatever their size and industry, want more sales – that’s the whole reason for being in business after all. And one sure fire way to increase salesRead More...

If you’ve read anything about Search Engine Optimisation (SEO) then you will probably have come across the terms dofollow or nofollow. But what on earth do they mean?  Nofollow Links Links or hyperlinksRead More...

A recent “Digital Conference” I attended seemed like it would be right up my street – after all Ditto Digital, as a digital marketing company, falls fairly and squarely into the digitalRead More...

This our short video on why and how you should always be writing your blog posts with a purpose. In this video I talk about how to write a blog with aRead More...

Good content is essential for establishing a strong online presence, building your brand and growing your business. It is also the cornerstone of an effective link-building campaign – vital for good organicRead More...

A short 2 minute podcast on how to write a blog with purpose. Check out our other posts on how to write blogs. In this podcast, we talk about how to writeRead More...

Three million. That’s the approximate number of blog posts that are written every day. So, it goes without saying when sharing content that it’s hard, really hard, to get people to findRead More...

It’s just over a year since Google updated it’s algorithm to focus on website load speed as a major ranking factor. Since then it has become more and more important to optimiseRead More...

  This is our simple guide on how to purpose your blog. Check out our other content from our blog.    

  This is our simple guide to content marketing. Also check out our podcast and blog post on the same subject.  

Why not listen to our podcast about content marketing, it’s less than two minutes long!      

Good content is essential for establishing a strong online presence, building your brand and growing your business. Content marketing is also the cornerstone of an effective link-building campaign – vital for goodRead More...

Search Engine Optimisation (SEO) is the process by which your website ranks as highly as possible in the natural search engine results i.e. the unpaid results rather than the pay-per-click adverts. InRead More...

Every business wants to find more customers, increase sales, develop their brand – and in the digital world that includes having an effective social media presence. An effective social media presence doesRead More...

I tried hard to get this quick overview on keyword research down to 60 seconds – just couldn’t do it. But it is only 83 seconds so still won’t take long toRead More...

I feel like I’ve only just got to grips with the longer 300 character meta descriptions, I’ve just about finished updating all my descriptions to be longer when (presumably just to keepRead More...

  You’ve probably noticed that the landscape or layout of the Google SERPs (Search Engine Results Pages) have steadily been evolving over time and there are now several parts of that landscapeRead More...

If like me you are immersed in the world of SEO then the term “website authority” or “domain authority” is a term frequently bandied about. Some years ago we would judge theRead More...

If you are reading this blog you probably want to increase your knowledge about keywords – most likely because you have an online business and want to improve your rankings for certainRead More...

We all know it is important to interact with our web visitors and potential clients – if they take the trouble to leave a comment on a blog post it’s a goodRead More...

Sometimes when you are slogging away at digital marketing you can get disheartened when all your hard work takes a long time to produce results and you still see unethical techniques reapingRead More...

Google and all the other search engines are always looking for ways to stay ahead of those un-ethical individuals and companies who try to cheat the natural search engine rankings with black-hatRead More...

There is so much conflicting information out there about when to publish your blog posts for maximum visitor engagement that it is sometimes hard to know when to publish. You probably alreadyRead More...

  I first noticed at the end of September that the keyword/query data that I can normally see when I am checking client data in Google Analytics didn’t look quite the same.Read More...

  If you have a limited SEO budget then help yourself to boost your website’s rankings by watching this short video. Small businesses can do plenty of basic on-site SEO checks andRead More...

No matter how successful your SEO campaign is there is always room for improvement. Take a client I have been working with for several years now – they have grown from aRead More...

All businesses could benefit from online reviews because the vast majority of customers are influenced by them, and many places will show star ratings for you in the search listings which alsoRead More...

In case you missed it, back in May, Google announced it was rebranding it’s Google Webmaster Tools as Google Search Console. It seems mainly because it is not just webmasters who useRead More...

And They Threaten to “Disavow” Your Website? We all know how important it is to obtain good quality inbound links (backlinks) for our websites that show the search engines that we areRead More...

Before starting any on-site SEO and certainly before starting to build the all-important backlinks to your website, it is vital to put together a full and complete list of the keywords thatRead More...

If you read my last post you will know that a competitor of one of my clients has recently been penalised by Google because of their link profile – and very dodgyRead More...

I originally wrote about SEO and synonyms back in 2015 and, although, SEO is generally a fast-paced field, some factors will always remain relevant. This post was updated towards the end ofRead More...

21 April 2015 Google will be updating their algorithm again to place more weight on the mobile usability of a website as a ranking factor but try not to panic, unlike someRead More...

I had an interesting discussion with someone today from a Web Design Agency about organic SEO – he was of the view that writing content with the express purpose of gaining linksRead More...

Many small businesses know what they could be doing to improve their organic search engine rankings in Google but they just aren’t doing them. This could be down to lack of timeRead More...

Sometimes when you are slogging away at this thing they call SEO you can get disheartened when all your hard, ethical work takes a long time to produce results and you stillRead More...