Choosing between national SEO and international SEO

Whilst Search Engine Optimisation (SEO) is something that most business owners have heard of, understanding exactly what it is, may be a little less clear. SEO, in it’s very simplest sense, refers […]
By : Jo Jeffries | Apr 5, 2024

Achieving local SEO success without a physical address

It is pretty obvious to say that businesses targeting a local audience need to appear in local searches. So why don’t they always?  In fact, it is estimated that local searches account […]
By : Michelle Symonds | Jan 15, 2024

Hreflang Tags – Their Importance on International Websites

Hreflang tags are essential to gaining global recognition if your website contains content in multiple languages or wants to give worldwide users a more personalised experience. The hreflang tagging process isn’t particularly […]
By : Michelle Symonds | Jan 14, 2024

Basic SEO errors that impact performance

SEO campaigns require careful planning and execution to achieve success. Several errors can hinder the effectiveness of even the most basic SEO strategy. Here are ten common mistakes that could impact the […]
By : Michelle Symonds | Nov 6, 2023

Image Optimisation and It’s Importance for Successful SEO

CONTENTS: Choose the Right Image Format Image Compression Image Dimensions Lazy Loading Image Optimisation Plugins/Tools Alternative (“Alt”) Text Image Sitemaps Image CDN (Content Delivery Network) File Naming Image Compression Tools Minimise the […]
By : Michelle Symonds | Nov 6, 2023

What Is a Google Business Profile and Why Is It Important?

A Google Business Profile, formerly known as Google My Business, is a free online tool provided by Google that allows businesses and organisations to manage their online presence on Google’s local search […]
By : Michelle Symonds | Nov 6, 2023

Technical SEO Factors That Impact SEO Success

Technical SEO is a critical component of a successful SEO campaign. It focuses on optimising the technical aspects of your website to improve its search engine visibility and user experience. A review […]
By : Michelle Symonds | Nov 6, 2023

An Introduction To Conversion Rate Optimisation for Maximizing Digital Success

In the vast and dynamic realm of digital marketing, a successful online presence is defined not only by driving traffic but also by converting that traffic into paying customers or loyal users. […]
By : Michelle Symonds | Oct 24, 2023

Improving User Experience: 10 Proven Strategies that Work for Every Website

In today’s digital age, improving user experience (UX) is a critical factor that can make or break the success of a website. A website with a seamless, enjoyable user experience not only […]
By : Michelle Symonds | Oct 24, 2023

How to Create a Mobile Optimised Website

Creating a mobile-optimised website is essential in today’s digital landscape, where a major portion of internet traffic comes from mobile devices. A mobile-friendly site ensures that users have a seamless and enjoyable […]
By : Michelle Symonds | Oct 24, 2023

How To Create a User-Centred Design for a Website

Creating a user-centred design for a website is crucial for providing an exceptional user experience. Here’s a step-by-step guide to help you create a website that prioritises the needs and preferences of […]
By : Michelle Symonds | Oct 24, 2023

What Is A Knowledge Graph, And Why Does It Matter?

Knowledge graphs are there to help users analyse and understand complex relationships between data points. A knowledge graph is a data cluster that can be used to inform business decisions based on […]
By : Michelle Symonds | Oct 4, 2023

A quick guide to TikTok SEO

The places that people are searching for information online are changing, especially for GenZ. Consumers are not just looking to Google for the answers to their searches for content, information, products and […]
By : Jo Jeffries | Sep 25, 2023

SEO And Sitemaps – What You Need To Know

Sitemaps are nothing new, yet many people do not realise the importance of creating a successful sitemap and its importance for SEO. Sitemaps are not essential, and some SEO experts will argue […]
By : Michelle Symonds | Aug 24, 2023

Core Web Vitals: What Are They and Why Are They Important?

Core Web Vitals are a set of user-centric metrics that measures visual stability and interactivity of a web page. It also measures loading performance and supplemental metrics measure mobile friendliness to help […]
By : Michelle Symonds | May 10, 2023

A Basic Guide to Basic SEO

Search engine optimization (SEO) is the process of optimising a website to improve its visibility and ranking in search engine results pages (SERPs). When someone searches for a particular keyword or phrase on […]
By : Michelle Symonds | May 4, 2023

Old Content on Your Website? You Need a Content Audit

Are you concerned that your website has a wealth of old blog posts and articles that are no longer current or relevant? Before you make a hasty decision to delete old content […]
By : Michelle Symonds | May 1, 2023

SSL Security Warnings – Why It’s Important to Avoid Them

Table of Content Implementing SSL Does user security matter for my business? Common Causes of HTTPS Mixed Content Warnings Identifying Mixed Content SSL Errors Fixing Mixed Content SSL Issues Why Is an […]
By : Michelle Symonds | Apr 27, 2023

How To Check and Improve Engagement Rate

This post was updated on 17 April 2023 to describe the new GA4 Engagement Rate metric. Bounce Rate is still available in GA4 but we now focus on the positive Engagement Rate […]
By : Michelle Symonds | Apr 17, 2023

Benefits Of SEO – A Brief Review

In a world where people turn to the internet for almost everything: shopping, searching for educational resources or information, finding contact details for a business, search engines have the power to be […]
By : Michelle Symonds | Apr 14, 2023

Blog Post Optimisation Tips For SMEs

One of the main reasons blog post optimisation is essential for SMEs is the increase in traffic it can bring to your website. Refreshing old blog posts will give them a new […]
By : Michelle Symonds | Feb 13, 2023

Refreshing Old Content For A New Audience

Often, when posting blog content, the immediate impact is the only one that is measured. However, your old content can also work much later to drive customer-engagement and sales. A much-underused approach […]
By : Michelle Symonds | Feb 11, 2023

Low Conversion Rate? Here’s How To Increase It

We all know that businesses, whatever their size and industry, want more sales – that’s the whole reason for being in business after all. And one sure fire way to increase sales […]
By : Jo Jeffries | Jan 14, 2023

Creating Visual Content That Converts – Strategies, Tips and Tricks

Many of us have grown accustomed to seeing the use of visual content alongside written words to increase the chance of your business standing out and being noticed in the vast world […]
By : Michelle Symonds | Jan 3, 2023

Harnessing Google Snippets For SEO Success

The internet is a crowded space where it can be challenging to get your business noticed yet it’s only when your business features on search engines that you reap the benefits of […]
By : Michelle Symonds | Nov 26, 2022

Using Competitor Analysis To Improve a Landing Page

A website landing page is the first chance you get to show visitors how great your business, products and services are, so it’s essential it portrays the right message. You want people […]
By : Michelle Symonds | Oct 26, 2022

SEO FAQs – Frequently Asked Questions – Search Engine Optimisation

We hope you find these SEO FAQs useful. Please get in touch if you wish us to add a question to this list of SEO FAQs. What is on-site SEO? On-site or […]
By : Jo Jeffries | Oct 20, 2022

Where is Bounce Rate in GA4?

You may already have realised that Google Analytics 4 doesn’t track bounce rate like the older Universal Analytics. But having no Bounce Rate in GA4 isn’t the bad news it might seem […]
By : Michelle Symonds | Sep 22, 2022

Google Analytics 4 – Have You Upgraded Yet?

Google Analytics 4, often shortened to GA4, was released by Google last year. This upgrade represented a significant change from Universal Analytics, which was the previous version. Since the release of GA4, […]
By : Michelle Symonds | Sep 8, 2022

SEO Keyword Opportunities

Finding the right keywords and targeting them effectively is the essence of SEO. However, competing for popular keywords and getting those all-important clicks is time-intensive. It requires a lot of effort, patience, […]
By : Michelle Symonds | Aug 15, 2022
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