The Blog

It’s fair to say that much of the content now on the internet is very similar, and this can make competing in a crowded marketplace more difficult than ever before. If you […]

There are significant advantages to the use of traditional methods of PR for the development of a project or a business. However, PR also works really well within the digital sphere, and […]

Research carried out by Google in 2022 in the form of internal data indicated that a staggering 40% of those individuals who were born between 1997 and 2002 have a preference for […]

CONTENTS: Choose the Right Image Format Image Compression Image Dimensions Lazy Loading Image Optimisation Plugins/Tools Alternative (“Alt”) Text Image Sitemaps Image CDN (Content Delivery Network) File Naming Image Compression Tools Minimise the […]

Whilst Search Engine Optimisation (SEO) is something that most business owners have heard of, understanding exactly what it is, may be a little less clear. SEO, in it’s very simplest sense, refers […]

The 3 Core Web Vitals metrics are now well-established as ranking factors within Google’s algorithm but what is considered a good “score” has changed over time as technical capabilities have improved and […]

It is pretty obvious to say that businesses targeting a local audience need to appear in local searches. So why don’t they always?  In fact, it is estimated that local searches account […]

Hreflang tags are essential to gaining global recognition if your website contains content in multiple languages or wants to give worldwide users a more personalised experience. The hreflang tagging process isn’t particularly […]

SEO campaigns require careful planning and execution to achieve success. Several errors can hinder the effectiveness of even the most basic SEO strategy. Here are ten common mistakes that could impact the […]

A Google Business Profile, formerly known as Google My Business, is a free online tool provided by Google that allows businesses and organisations to manage their online presence on Google’s local search […]

Technical SEO is a critical component of a successful SEO campaign. It focuses on optimising the technical aspects of your website to improve its search engine visibility and user experience. A review […]

In the vast and dynamic realm of digital marketing, a successful online presence is defined not only by driving traffic but also by converting that traffic into paying customers or loyal users. […]

In today’s digital age, improving user experience (UX) is a critical factor that can make or break the success of a website. A website with a seamless, enjoyable user experience not only […]

Creating a mobile-optimised website is essential in today’s digital landscape, where a major portion of internet traffic comes from mobile devices. A mobile-friendly site ensures that users have a seamless and enjoyable […]

Creating a user-centred design for a website is crucial for providing an exceptional user experience. Here’s a step-by-step guide to help you create a website that prioritises the needs and preferences of […]

Knowledge graphs are there to help users analyse and understand complex relationships between data points. A knowledge graph is a data cluster that can be used to inform business decisions based on […]

The places that people are searching for information online are changing, especially for GenZ. Consumers are not just looking to Google for the answers to their searches for content, information, products and […]

Sitemaps are nothing new, yet many people do not realise the importance of creating a successful sitemap and its importance for SEO. Sitemaps are not essential, and some SEO experts will argue […]

Core Web Vitals are a set of user-centric metrics that measures visual stability and interactivity of a web page. It also measures loading performance and supplemental metrics measure mobile friendliness to help […]

Search engine optimization (SEO) is the process of optimising a website to improve its visibility and ranking in search engine results pages (SERPs). When someone searches for a particular keyword or phrase on […]

Are you concerned that your website has a wealth of old blog posts and articles that are no longer current or relevant? Before you make a hasty decision to delete old content […]

Table of Contents Implementing SSL Does user security matter for my business? Common Causes of HTTPS Mixed Content Warnings Identifying Mixed Content SSL Errors Fixing Mixed Content SSL Issues Why Is an […]

This post was updated on 17 April 2023 to describe the new GA4 Engagement Rate metric. Bounce Rate is still available in GA4 but we now focus on the positive Engagement Rate […]

In a world where people turn to the internet for almost everything: shopping, searching for educational resources or information, finding contact details for a business, search engines have the power to be […]

One of the main reasons blog post optimisation is essential for SMEs is the increase in traffic it can bring to your website. Refreshing old blog posts will give them a new […]

Often, when posting blog content, the immediate impact is the only one that is measured. However, your old content can also work much later to drive customer-engagement and sales. A much-underused approach […]

We all know that businesses, whatever their size and industry, want more sales – that’s the whole reason for being in business after all. And one sure fire way to increase sales […]

Many of us have grown accustomed to seeing the use of visual content alongside written words to increase the chance of your business standing out and being noticed in the vast world […]

The internet is a crowded space where it can be challenging to get your business noticed yet it’s only when your business features on search engines that you reap the benefits of […]

A website landing page is the first chance you get to show visitors how great your business, products and services are, so it’s essential it portrays the right message. You want people […]