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The Expert SEO Guide to URL Parameters

Website URLs matter because they help search engines effectively index your website. They way search engines do this is not dissimilar to a good library system.
By : Michelle Symonds | Jun 9, 2025
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How to Prevent Videos Slowing Down Your Website

We know that web visitors love to watch short videos on a website – see real people talking and quickly learn about whatever it is they want to know. So it makes […]
By : Michelle Symonds | May 9, 2025
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Google Page Speed Guide

When it comes to your website, page speed has a huge influence not only on search engine optimisation ranking but also user experience. When your pages load fast, search engines understand that […]
By : Jo Jeffries | Apr 29, 2025
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Google SERP Features Guide: The New Frontier of Organic SEO

It’s no longer enough to simply rank on page one of Google. In today’s SEO battleground, position one often isn’t what it used to be, especially when your competitors are claiming real […]
By : Jo Jeffries | Apr 22, 2025
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Google Search Console: Unlocking Digital Success

As an SEO expert I use Google Search Console for checking organic impressions, queries that are bringing visitors to a site and the landing pages most commonly “landed” on. But that’s not […]
By : Michelle Symonds | Mar 25, 2025
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Improving Site Performance With Asset CleanUp – A Quick Guide

There are many good WordPress plugins for improving site performance out there and quite a few of them work in a similar way. Many of these extensions are promoted as all-in-one solutions. […]
By : Michelle Symonds | Feb 13, 2025
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A Quick Marketers’ Guide to Google Analytics 4

When it comes to monitoring and analysing website data, Google Analytics has been an essential tool since 2006. This is when Google offered the service as a way to track visitor information […]
By : Jo Jeffries | Feb 1, 2025
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Is UTM Tracking The Secret To Boosting Your Marketing?

Let’s be honest, marketing isn’t easy. Even if you’re adopting a holistic strategy; harnessing the power of paid ads, regularly posting on social media and creating great content, you can sometimes find […]
By : Jo Jeffries | Jan 13, 2025
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Basic SEO errors that impact performance

SEO campaigns require careful planning and execution to achieve success. Several errors can hinder the effectiveness of even the most basic SEO strategy. Here are ten common mistakes that could impact the […]
By : Michelle Symonds | Nov 6, 2024
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Why PDF SEO matters, and what you can do about it

Google has the capability to index, crawl, and even rank PDFs, but SEO for PDFs requires a different set of tactics because there are limits to what can be optimised in a […]
By : Jo Jeffries | Sep 17, 2024
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Helpful Content – it’s more than just part of Google’s algorithm

Updates to Google algorithms can help to shift the visibility of a website and there’s been some anecdotal evidence that smaller companies are at last getting a boost in search positioning. One […]
By : Michelle Symonds | Aug 30, 2024
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Making your content stand out from AI-generated content

It’s fair to say that much of the content now on the internet is very similar, and this can make competing in a crowded marketplace more difficult than ever before. If you execute a simple Google search on any given topic...
By : Jo Jeffries | Jul 19, 2024
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How to use Digital PR as a link-building tool

There are significant advantages to the use of traditional methods of PR for the development of a project or a business. However, PR also works really well within the digital sphere, and […]
By : Jo Jeffries | Jul 12, 2024
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Is TikTok after Google’s search crown?

Research carried out by Google in 2022 in the form of internal data indicated that a staggering 40% of those individuals who were born between 1997 and 2002 have a preference for […]
By : Jo Jeffries | Jul 7, 2024
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Image Optimisation and It’s Importance for Successful SEO

Optimising images for the best UX is crucial because images can impact page load times, user engagement and satisfaction. Image optimisation is also essential for an SEO strategy because what affects UX also impacts rankings.
By : Michelle Symonds | Apr 6, 2024
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Choosing between national SEO and international SEO

Whilst Search Engine Optimisation (SEO) is something that most business owners have heard of, understanding exactly what it is, may be a little less clear. SEO, in it’s very simplest sense, refers […]
By : Jo Jeffries | Apr 5, 2024
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Check Core Web Vitals to see how your website measures up

The 3 Core Web Vitals metrics are now well-established as ranking factors within Google’s algorithm but what is considered a good “score” has changed over time as technical capabilities have improved and […]
By : Michelle Symonds | Mar 19, 2024
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Achieving local SEO success without a physical address

It is pretty obvious to say that businesses targeting a local audience need to appear in local searches. So why don’t they always?  In fact, it is estimated that local searches account […]
By : Michelle Symonds | Jan 15, 2024
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Hreflang Tags – Their Importance on International Websites

Hreflang tags are essential to gaining global recognition if your website contains content in multiple languages or wants to give worldwide users a more personalised experience. The hreflang tagging...
By : Michelle Symonds | Jan 14, 2024
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What Is a Google Business Profile and Why Is It Important?

A Google Business Profile, formerly known as Google My Business, is a free online tool provided by Google that allows businesses and organisations to manage their online presence on Google’s local search […]
By : Michelle Symonds | Nov 6, 2023
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Technical SEO Factors That Impact SEO Success

Technical SEO is a critical component of a successful SEO campaign. It focuses on optimising the technical aspects of your website to improve its search engine visibility and user experience. A review […]
By : Michelle Symonds | Nov 5, 2023
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Improving User Experience: 10 Proven Strategies that Work for Every Website

In today’s digital age, improving user experience (UX) is a critical factor that can make or break the success of a website. A website with a seamless, enjoyable user experience not only […]
By : Michelle Symonds | Oct 24, 2023
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How to Create a Mobile Optimised Website

Creating a mobile-optimised website is essential in today’s digital landscape, where a major portion of internet traffic comes from mobile devices. A mobile-friendly site ensures that users have a seamless and enjoyable […]
By : Michelle Symonds | Oct 24, 2023
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How To Create a User-Centred Design for a Website

Creating a user-centred design for a website is crucial for providing an exceptional user experience. Here’s a step-by-step guide to create a website that prioritises users...
By : Michelle Symonds | Oct 24, 2023
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An Introduction To Conversion Rate Optimisation for Maximizing Digital Success

In the vast and dynamic realm of digital marketing, a successful online presence is defined not only by driving traffic but also by converting that traffic into paying customers or loyal users. […]
By : Michelle Symonds | Oct 22, 2023
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What Is A Knowledge Graph, And Why Does It Matter?

A knowledge graph helps people analyse and understand complex relationships between data points. It is a data cluster that can be used to inform business decisions.
By : Michelle Symonds | Oct 4, 2023
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A quick guide to TikTok SEO

The places that people are searching for information online are changing, especially for GenZ. Consumers are not just looking to Google for the answers to their searches for content, information, products and […]
By : Jo Jeffries | Sep 25, 2023
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SEO And Sitemaps – What You Need To Know

Sitemaps are nothing new, yet many people do not realise the importance of creating a successful sitemap and its importance for SEO. Sitemaps are not essential, and some SEO experts will argue […]
By : Michelle Symonds | Aug 24, 2023
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Core Web Vitals: What Are They and Why Are They Important?

Core Web Vitals are user-centric metrics that measure visual stability and interactivity of a web page. Also loading performance and mobile friendliness...
By : Michelle Symonds | May 10, 2023
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How to Embed a Google Map on a Web Page

Embedding a Google Map on a web page can be done in a few different ways, depending on your needs. The simplest and most common method is to use an iframe with […]
By : Michelle Symonds | May 5, 2023
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