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What Does It Mean To Be Working In The Digital World?

A recent “Digital Conference” I attended seemed like it would be right up my street – after all Ditto Digital, as a digital marketing company, falls fairly and squarely into the digitalRead More...
By : Michelle Symonds | Oct 28, 2019
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How to write a blog with a purpose video

This our short video on why and how you should always be writing your blog posts with a purpose. In this video I talk about how to write a blog with aRead More...
By : Michelle Symonds | Aug 15, 2019
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Effective Content Marketing – A Basic Overview

Good content is essential for establishing a strong online presence, building your brand and growing your business. It is also the cornerstone of an effective link-building campaign – vital for good organicRead More...
By : Michelle Symonds | Aug 13, 2019
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Writing a Blog with Purpose

A short 2 minute podcast on how to write a blog with purpose. Check out our other posts on how to write blogs. In this podcast, we talk about how to writeRead More...
By : Michelle Symonds | Aug 13, 2019
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5 Places You Should be Sharing Your Content

Three million. That’s the approximate number of blog posts that are written every day. So, it goes without saying when sharing content that it’s hard, really hard, to get people to findRead More...
By : Michelle Symonds | Aug 5, 2019
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Website Speed – Has Google Gone Too Far?

It’s just over a year since Google updated it’s algorithm to focus on website load speed as a major ranking factor. Since then it has become more and more important to optimiseRead More...
By : Michelle Symonds | Aug 1, 2019
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The Purpose of a Blog Infographic

  This is our simple guide on how to purpose your blog. Check out our other content from our blog.    
By : admin | Jul 31, 2019
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Content Marketing Infographic

  This is our simple guide to content marketing. Also check out our podcast and blog post on the same subject.  
By : admin | Jul 30, 2019
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Content Marketing Podcast

Why not listen to our podcast about content marketing, it’s less than two minutes long!      
By : admin | Jul 30, 2019
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Content Marketing

Good content is essential for establishing a strong online presence, building your brand and growing your business. Content marketing is also the cornerstone of an effective link-building campaign – vital for goodRead More...
By : admin | May 14, 2019
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SEO – A Basic Overview

Search Engine Optimisation (SEO) is the process by which your website ranks as highly as possible in the natural search engine results i.e. the unpaid results rather than the pay-per-click adverts. InRead More...
By : admin | May 14, 2019
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Low Conversion Rate? What Causes Poorly Converting Websites?

We all know that businesses, whatever their size and industry, want more sales – that’s the whole reason for being in business after all. And one sure fire way to increase salesRead More...
By : admin | Apr 14, 2019
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Using Instagram for Business to Increase Sales

Every business wants to find more customers, increase sales, develop their brand – and in the digital world that includes having an effective social media presence. An effective social media presence doesRead More...
By : admin | Feb 28, 2019
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How To Check and Improve Bounce Rate

No matter how successful your internet marketing and organic SEO campaign there is always room for improvement. Success doesn’t depend solely on good search listing rankings and good website traffic. There areRead More...
By : Michelle Symonds | Feb 19, 2019
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Improve Click-Through Rate for More Website Traffic

In the world of online marketing we need to focus on a whole range of areas to get those better rankings, visitors and leads we need. That means sometimes elements that areRead More...
By : admin | Feb 15, 2019
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Keyword Research in 60 seconds

I tried hard to get this quick overview on keyword research down to 60 seconds – just couldn’t do it.   But it is only 83 seconds so still won’t take longRead More...
By : admin | Nov 4, 2018
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Google Decreases Meta Desc Length 6 Months After Increasing It

I feel like I’ve only just got to grips with the longer 300 character meta descriptions, I’ve just about finished updating all my descriptions to be longer when (presumably just to keepRead More...
By : Michelle Symonds | Jun 1, 2018
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The Evolution of the Google Search Landscape

  You’ve probably noticed that the landscape or layout of the Google SERPs (Search Engine Results Pages) have steadily been evolving over time and there are now several parts of that landscapeRead More...
By : admin | Jan 11, 2018
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How To Increase Domain Authority of Your Website

If like me you are immersed in the world of SEO then the term “website authority” or “domain authority” is a term frequently bandied about. Some years ago we would judge theRead More...
By : admin | Nov 20, 2017
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The Trouble With Keywords

If you are reading this blog you probably want to increase your knowledge about keywords – most likely because you have an online business and want to improve your rankings for certainRead More...
By : admin | Aug 30, 2017
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Exclude IP Addresses from Google Analytics Data

We all know it is important to interact with our web visitors and potential clients – if they take the trouble to leave a comment on a blog post it’s a goodRead More...
By : admin | Jul 7, 2017
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The Power of Fresh New Content for your Website

Sometimes when you are slogging away at digital marketing you can get disheartened when all your hard work takes a long time to produce results and you still see unethical techniques reapingRead More...
By : admin | May 24, 2017
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Can SEO Results Be Guaranteed?

Google and all the other search engines are always looking for ways to stay ahead of those un-ethical individuals and companies who try to cheat the natural search engine rankings with black-hatRead More...
By : admin | May 24, 2016
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Timing Your Blog Posts to Perfection

There is so much conflicting information out there about when to publish your blog posts for maximum visitor engagement that it is sometimes hard to know when to publish. You probably alreadyRead More...
By : admin | Feb 21, 2016
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“Not Set” on Google Analytics “Queries” Report – What’s Happening?

  I first noticed at the end of September that the keyword/query data that I can normally see when I am checking client data in Google Analytics didn’t look quite the same.Read More...
By : admin | Oct 26, 2015
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60 Second SEO Checklist Video

  If you have a limited SEO budget then help yourself to boost your website’s rankings by watching this short video. Small businesses can do plenty of basic on-site SEO checks andRead More...
By : admin | Oct 21, 2015
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Have You Checked Your Click-Through Rate Lately?

No matter how successful your SEO campaign is there is always room for improvement. Take a client I have been working with for several years now – they have grown from aRead More...
By : admin | Sep 23, 2015
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Persuading Customers to Leave Online Reviews

All businesses could benefit from online reviews because the vast majority of customers are influenced by them, and many places will show star ratings for you in the search listings which alsoRead More...
By : admin | Aug 24, 2015
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New Google Search Console

In case you missed it, back in May, Google announced it was rebranding it’s Google Webmaster Tools as Google Search Console. It seems mainly because it is not just webmasters who useRead More...
By : admin | Jun 25, 2015
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What Happens if Linking to a Penalised Website?

And They Threaten to “Disavow” Your Website? We all know how important it is to obtain good quality inbound links (backlinks) for our websites that show the search engines that we areRead More...
By : admin | Jun 16, 2015
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Get Your Keywords Right

Before starting any on-site SEO and certainly before starting to build the all-important backlinks to your website, it is vital to put together a full and complete list of the keywords thatRead More...
By : admin | May 25, 2015
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Link Profile – What Does Yours Look Like?

If you read my last post you will know that a competitor of one of my clients has recently been penalised by Google because of their link profile – and very dodgyRead More...
By : admin | May 20, 2015
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Synonyms are SEOs best friend

I originally wrote about SEO and synonyms back in 2015 and, although, SEO is generally a fast-paced field, some factors will always remain relevant. This post was updated towards the end ofRead More...
By : admin | Apr 25, 2015
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SEO and Mobile Usability

21 April 2015 Google will be updating their algorithm again to place more weight on the mobile usability of a website as a ranking factor but try not to panic, unlike someRead More...
By : admin | Apr 20, 2015
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How Organic is Your Organic SEO

I had an interesting discussion with someone today from a Web Design Agency about organic SEO – he was of the view that writing content with the express purpose of gaining linksRead More...
By : admin | Aug 25, 2014
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5 Things To Improve Your Organic Rankings But…

Many small businesses know what they could be doing to improve their organic search engine rankings in Google but they just aren’t doing them. This could be down to lack of timeRead More...
By : admin | Jun 25, 2014
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New Content for your Website is a Powerful Tool

Sometimes when you are slogging away at this thing they call SEO you can get disheartened when all your hard, ethical work takes a long time to produce results and you stillRead More...
By : admin | Apr 25, 2014