Insights from Our Blog

If you use Yoast SEO on a WordPress website, sooner or later you are likely to encounter its orphaned content warning. And if you publish blog posts regularly, the number of orphan […]

If you run a PageSpeed Insights test for a key page on your website and see a Performance score of 91, it is tempting to assume all is well with performance optimisation […]

If you’ve spent any time researching technical SEO, you’ve probably come across the terms structured data or schema markup. Here's how it improves search and AI visibility.

Optimising images on Shopify is one of the fastest ways to improve page speed, boost search visibility, and increase conversion rates. Because images are the largest portion of page weight

Best practice guide for AI content optimisation strategies to improve visibility of website content - and brand mentions - in AI Apps such as ChatGPT and Claude.

Images play a vital role in website design and user engagement. They bring pages to life, support your brand identity, and enhance content readability. But make sure they aren't slowing your site down.

Website URLs matter because they help search engines effectively index your website. They way search engines do this is not dissimilar to a good library system.

We know that web visitors love to watch short videos on a website – see real people talking and quickly learn about whatever it is they want to know. So it makes […]

When it comes to your website, page speed has a huge influence not only on search engine optimisation ranking but also user experience. When your pages load fast, search engines understand that […]

It’s no longer enough to simply rank on page one of Google. In today’s SEO battleground, position one often isn’t what it used to be, especially when your competitors are claiming real […]

When comparing Google Analytics and Wix Analytics, it’s important to understand the strengths and limitations that each platform offers to determine which analytics matter most.

As an SEO expert I use Google Search Console for checking organic impressions, queries that are bringing visitors to a site and the landing pages most commonly “landed” on.

There are many good WordPress plugins for improving site performance out there and quite a few of them work in a similar way. Many of these extensions are promoted as all-in-one solutions. […]

When it comes to monitoring and analysing website data, Google Analytics has been an essential tool since 2006. This is when Google offered the service as a way to track visitor information […]

Let’s be honest, marketing isn’t easy. Even if you’re adopting a holistic strategy; harnessing the power of paid ads, regularly posting on social media and creating great content, you can sometimes find […]

SEO campaigns require careful planning and execution to achieve success. Several errors can hinder the effectiveness of even the most basic SEO strategy. Here are 10 common mistakes.

Google has the capability to index, crawl, and even rank PDFs, but SEO for PDFs requires a different set of tactics because there are limits to what can be optimised in a […]

Updates to Google algorithms can help to shift the visibility of a website and there’s been some anecdotal evidence that smaller companies are at last getting a boost in search positioning. One […]

It’s fair to say that much of the content now on the internet is very similar, and this can make competing in a crowded marketplace more difficult than ever before.

There are significant advantages to the use of traditional methods of PR for the development of a project or a business. However, PR also works really well within the digital sphere, and […]

Research carried out by Google in 2022 in the form of internal data indicated that a staggering 40% of those individuals who were born between 1997 and 2002 have a preference for […]

Optimising images for the best UX is crucial because images can impact page load times, user engagement and satisfaction. Image optimisation is also essential for an SEO strategy because UX impacts rankings

Whilst Search Engine Optimisation (SEO) is something that most business owners have heard of, understanding exactly what it is, may be a little less clear. SEO, in it’s very simplest sense, refers […]

The 3 Core Web Vitals metrics are now well-established as ranking factors within Google’s algorithm but what is considered a good “score” has changed over time as technical capabilities have improved and […]

It is pretty obvious to say that businesses targeting a local audience need to appear in local searches. So why don’t they always?  In fact, it is estimated that local searches account […]

Hreflang tags are essential to gaining global recognition if your website contains content in multiple languages or wants to give worldwide users a more personalised experience. The hreflang tagging...

A Google Business Profile, formerly known as Google My Business, is a free online tool provided by Google that allows businesses and organisations to manage their online presence on Google’s local search […]

Technical SEO is a critical component of a successful SEO campaign. It focuses on optimising the technical aspects of your website to improve its search engine visibility and user experience. A review […]

In today’s digital age, improving user experience (UX) is a critical factor that can make or break the success of a website. A website with a seamless, enjoyable user experience not only […]

Creating a mobile-optimised website is essential in today’s digital landscape, where a major portion of internet traffic comes from mobile devices. A mobile-friendly site ensures that users have a seamless and enjoyable […]