Basic SEO errors that impact performance
SEO campaigns require careful planning and execution to achieve success. Several errors can hinder the effectiveness of even the most basic SEO strategy. Here are ten common mistakes that could impact the […]
Making your content stand out from AI-generated content
It’s fair to say that much of the content now on the internet is very similar, and this can make competing in a crowded marketplace more difficult than ever before. If you […]
How to use Digital PR as a link-building tool
There are significant advantages to the use of traditional methods of PR for the development of a project or a business. However, PR also works really well within the digital sphere, and […]
Is TikTok after Google’s search crown?
Research carried out by Google in 2022 in the form of internal data indicated that a staggering 40% of those individuals who were born between 1997 and 2002 have a preference for […]
Image Optimisation and It’s Importance for Successful SEO
Optimising images for the best UX is crucial because images can impact page load times, user engagement and satisfaction. Image optimisation is also essential for an SEO strategy because what affects UX also impacts rankings.
Choosing between national SEO and international SEO
Whilst Search Engine Optimisation (SEO) is something that most business owners have heard of, understanding exactly what it is, may be a little less clear. SEO, in it’s very simplest sense, refers […]
Check Core Web Vitals to see how your website measures up
The 3 Core Web Vitals metrics are now well-established as ranking factors within Google’s algorithm but what is considered a good “score” has changed over time as technical capabilities have improved and […]
Achieving local SEO success without a physical address
It is pretty obvious to say that businesses targeting a local audience need to appear in local searches. So why don’t they always? In fact, it is estimated that local searches account […]
Hreflang Tags – Their Importance on International Websites
Hreflang tags are essential to gaining global recognition if your website contains content in multiple languages or wants to give worldwide users a more personalised experience. The hreflang tagging process isn’t particularly […]
What Is a Google Business Profile and Why Is It Important?
A Google Business Profile, formerly known as Google My Business, is a free online tool provided by Google that allows businesses and organisations to manage their online presence on Google’s local search […]
Technical SEO Factors That Impact SEO Success
Technical SEO is a critical component of a successful SEO campaign. It focuses on optimising the technical aspects of your website to improve its search engine visibility and user experience. A review […]
An Introduction To Conversion Rate Optimisation for Maximizing Digital Success
In the vast and dynamic realm of digital marketing, a successful online presence is defined not only by driving traffic but also by converting that traffic into paying customers or loyal users. […]
Improving User Experience: 10 Proven Strategies that Work for Every Website
In today’s digital age, improving user experience (UX) is a critical factor that can make or break the success of a website. A website with a seamless, enjoyable user experience not only […]
How to Create a Mobile Optimised Website
Creating a mobile-optimised website is essential in today’s digital landscape, where a major portion of internet traffic comes from mobile devices. A mobile-friendly site ensures that users have a seamless and enjoyable […]
How To Create a User-Centred Design for a Website
Creating a user-centred design for a website is crucial for providing an exceptional user experience. Here’s a step-by-step guide to help you create a website that prioritises the needs and preferences of […]
What Is A Knowledge Graph, And Why Does It Matter?
A knowledge graph helps people analyse and understand complex relationships between data points. It is a data cluster that can be used to inform business decisions.
A quick guide to TikTok SEO
The places that people are searching for information online are changing, especially for GenZ. Consumers are not just looking to Google for the answers to their searches for content, information, products and […]
SEO And Sitemaps – What You Need To Know
Sitemaps are nothing new, yet many people do not realise the importance of creating a successful sitemap and its importance for SEO. Sitemaps are not essential, and some SEO experts will argue […]
Core Web Vitals: What Are They and Why Are They Important?
Core Web Vitals are a set of user-centric metrics that measures visual stability and interactivity of a web page. It also measures loading performance and supplemental metrics measure mobile friendliness to help […]
A Basic Guide to Basic SEO
Search engine optimization (SEO) is the process of optimising a website to improve its visibility and ranking in search engine results pages (SERPs). When someone searches for a particular keyword or phrase on […]
Old Content on Your Website? You Need a Content Audit
Are you concerned that your website has a wealth of old blog posts and articles that are no longer current or relevant? Before you make a hasty decision to delete old content […]
SSL Security Warnings – Why It’s Important to Avoid Them
Table of Contents Implementing SSL Does user security matter for my business? Common Causes of HTTPS Mixed Content Warnings Identifying Mixed Content SSL Errors Fixing Mixed Content SSL Issues Why Is an […]
How To Check and Improve Engagement Rate
This post was updated on 17 April 2023 to describe the new GA4 Engagement Rate metric. Bounce Rate is still available in GA4 but we now focus on the positive Engagement Rate […]
Benefits Of SEO – A Brief Review
In a world where people turn to the internet for almost everything: shopping, searching for educational resources or information, finding contact details for a business, search engines have the power to be […]
Blog Post Optimisation Tips For SMEs
One of the main reasons blog post optimisation is essential for SMEs is the increase in traffic it can bring to your website. Refreshing old blog posts will give them a new […]
Refreshing Old Content For A New Audience
Often, when posting blog content, the immediate impact is the only one that is measured. However, your old content can also work much later to drive customer-engagement and sales. A much-underused approach […]
Low Conversion Rate? Here’s How To Increase It
Here is an in-depth look at the main causes of a low conversion rate on business websites and how to increase your conversion rate with simple changes that will improve user experience […]
Creating Visual Content That Converts – Strategies, Tips and Tricks
Many of us have grown accustomed to seeing the use of visual content alongside written words to increase the chance of your business standing out and being noticed in the vast world […]
Harnessing Google Snippets For SEO Success
The internet is a crowded space where it can be challenging to get your business noticed yet it’s only when your business features on search engines that you reap the benefits of […]
Using Competitor Analysis To Improve a Landing Page
A website landing page is the first chance you get to show visitors how great your business, products and services are, so it’s essential it portrays the right message. You want people […]