Insights from Our Blog

On-page SEO (also known as on-site SEO) in simple terms, is everything we can do on our website to affect SEO. Every page is unique and has its own necessary optimization. The concept both refers to individual webpages, and the whole site.

Oxford is well known for its rich history and academic excellence. However, it is also a hub for thriving small businesses. There are plenty of small business resources in Oxford that small […]

As a digital marketing and SEO agency near London, we often get asked by our small business clients for recommendations on where to stay and where to hire work spaces or meetings […]

One of my favourite aspects of technical SEO is analysing and trying to create the perfect backlink profile – a real labour of love. Especially since it’s practically impossible to craft the […]

Do you have an SEO strategy in place? If so, answer this question: has it helped you increase rankings, web visits and sales? If not, here is the question you need to […]

Most technical problems on websites are easy to fix once you are aware they exist, but if you don’t know they exist they could be holding back your digital marketing efforts. So […]

In the world of online marketing we need to focus on a whole range of areas to get those better rankings, visitors and leads we need. That means sometimes elements that are […]

If you’ve read anything about Search Engine Optimisation (SEO) then you will probably have come across the terms dofollow or nofollow. But what on earth do they mean?  Nofollow Links Links or hyperlinks […]

A recent “Digital Conference” I attended seemed like it would be right up my street – after all Ditto Digital, as a digital marketing company, falls fairly and squarely into the digital […]

This our short video on why and how you should always be writing your blog posts with a purpose. In this video I talk about how to write a blog with a […]

Good content is essential for establishing a strong online presence, building your brand and growing your business. It is also the cornerstone of an effective link-building campaign – vital for good organic […]

A short 2 minute podcast on how to write a blog with purpose. Check out our other posts on how to write blogs. In this podcast, we talk about how to write […]

Three million. That’s the approximate number of blog posts that are written every day. So, it goes without saying when sharing content that it’s hard, really hard, to get people to find […]

It’s just over a year since Google updated it’s algorithm to focus on website load speed as a major ranking factor. Since then it has become more and more important to optimise […]

Why not listen to our podcast about content marketing, it’s less than two minutes long!      

  This is our simple guide on how to purpose your blog. Check out our other content from our blog.    

  This is our simple guide to content marketing. Also check out our podcast and blog post on the same subject.  

Good content is essential for establishing a strong online presence, building your brand and growing your business. Content marketing is also the cornerstone of an effective link-building campaign – vital for good […]

Search Engine Optimisation (SEO) is the process by which your website ranks as highly as possible in the natural search engine results i.e. the unpaid results rather than the pay-per-click adverts. In […]

Every business wants to find more customers, increase sales, develop their brand – and in the digital world that includes having an effective social media presence. An effective social media presence does […]

I tried hard to get this quick overview on keyword research down to 60 seconds – just couldn’t do it. But it is only 83 seconds so still won’t take long to […]

I feel like I’ve only just got to grips with the longer 300 character meta descriptions, I’ve just about finished updating all my descriptions to be longer when (presumably just to keep […]

  You’ve probably noticed that the landscape or layout of the Google SERPs (Search Engine Results Pages) have steadily been evolving over time and there are now several parts of that landscape […]

If like me you are immersed in the world of SEO then the term “website authority” or “domain authority” is a term frequently bandied about. Some years ago we would judge the […]

If you are reading this blog you probably want to increase your knowledge about keywords – most likely because you have an online business and want to improve your rankings for certain […]

We all know it is important to interact with our web visitors and potential clients – if they take the trouble to leave a comment on a blog post it’s a good […]

Sometimes when you are slogging away at digital marketing you can get disheartened when all your hard work takes a long time to produce results and you still see unethical techniques reaping […]

Google and all the other search engines are always looking for ways to stay ahead of those un-ethical individuals and companies who try to cheat the natural search engine rankings with black-hat […]

There is so much conflicting information out there about when to publish your blog posts for maximum visitor engagement that it is sometimes hard to know when to publish. You probably already […]

  I first noticed at the end of September that the keyword/query data that I can normally see when I am checking client data in Google Analytics didn’t look quite the same. […]