Parallel Project Training Case Study
320% increase in targeted traffic to key pages
42% increase in conversion rate
42% increase in conversion rate
Parallel Project Training offers a highly innovative approach to project management training. The courses available include the whole range of APM courses, in addition to PMI, PRINCE2 and agile project management courses. There are also specific courses on planning, risk management, estimating, and project leadership. They are delivered using a combination of printed study material, e-learning, podcasts, videos and face-to-face classroom sessions and workshops.
Parallel Project Training has seen enviable growth and success over the past 5 years and credit their development into one of the country’s leading project management training providers to the bespoke search engine optimisation (SEO) and digital marketing provided by us here at Ditto Digital.
The Business Challenge
Right from the start Parallel Project Training recognised the importance to their success of developing a strong online presence and authority. The company’s founders had a wealth of project management expertise and knowledge, and the brand had a growing reputation as a trusted training provider. However, they needed to reach and engage with their target audience online so they could demonstrate that knowledge and expertise, and build the company’s brand and credibility among B2B buyers and decision-makers in the corporate training industry .
The Ditto Digital Solution
A pillar-based content strategy together with a high-quality link-building strategy were developed and implemented by Ditto Digital to boost search engine rankings and drive targeted traffic to the website. The website now ranks in the Top 3 for multiple highly competitive search terms across the whole of the UK. This approach to digital marketing helped turnover grow ten-fold in just 3 years.
No pay-per-click advertising was used to support the SEO strategy so the growth in traffic and revenue for Parallel was purely from organic search.
Paul Naybour, Business Development Director of Parallel Project Training commented “When we first started up the company we recognised the need for more than just traditional marketing to ensure our success in an internet-focused business environment. As a company offering innovative corporate training solutions such as podcasts, webinars and e-learning it was vital that we developed a strong online presence to reach B2B buyers and decision-makers. We chose Ditto Digital to help make this happen because they were flexible to our changing needs as the company grew.”
Michelle Symonds, Founder of Ditto Digital, remarked “Right from the start Paul was excited about the opportunities presented to Parallel by achieving high search engine rankings. As a start-up company when I first became involved with them, they were ideally placed to embrace a marketing strategy focusing predominantly online and evolve their website to take advantage of knowledgeable potential customers. Paul enthusiastically follows SEO developments and we are constantly striving for ways to improve the company’s online visibility and credibility. By developing content for Parallel that will engage and interest visitors the company has built up a formidable reputation as the place to go for the very best training and information about the world of project management.”