Parallel Project Training has seen enviable growth and success over the past 5 years and credit their development into one of the country’s leading project management training providers to the bespoke search engine optimisation (SEO) and online marketing provided by us here at Ditto Digital.
Parallel Project Training was formed in October 2009 and offers a highly innovative approach to project management training. The courses available include the whole range of APM courses, in addition to PMI, PRINCE2 and agile project management courses. There are also specific courses on planning, risk management, estimating, and project leadership. They are delivered using a combination of printed study material, e-learning, podcasts, videos and classroom workshops.
Parallel’s founders John Bolton and Paul Naybour are also the authors of two official APM Study Guides “APM PMQ, The APM Project Management Qualification Study Guide” and “The APM Project Fundamentals Qualification Study Guide” published by the Association for Project Management (APM). The APM is an educational charity and standard setter for the project management profession established in 1972 and awarded a Royal Charter in 2017 as part of its strategy to raise awareness and standards in the profession.
Parallel Project Training recognised early on the importance to their success of developing a strong online presence and internet authority. To this end they embarked on an SEO campaign with us which helped their turnover grow ten-fold in just 3 years.
We were determined from the outset to achieve top organic search engine rankings by entirely ethical methods, and with no pay-per-click costs, to build on Parallel’s growing reputation as a professional training provider.
The Parallel Project Training website has now evolved into an authoritative and influential site that has benefited the company’s image and enabled them to achieve success online and also in the face-to-face world of project management training.
Paul Naybour, Business Development Director of Parallel Project Training commented “When we first established the company we recognised the need for more than just traditional marketing to ensure our success in an increasingly internet-focused business environment. As a company offering innovative training solutions such as podcasts, webinars and e-learning it was vital that we developed a strong online presence. We chose Ditto Digital to help make this happen because they were flexible to our changing needs as the company grew.”
Michelle Symonds, Founder of Ditto Digital, remarked “Right from the start Paul was excited about the opportunities presented to Parallel by achieving high search engine rankings. As a relatively new company when I first became involved with them, they were ideally placed to embrace a marketing strategy focusing predominantly online and evolve their website to take advantage of knowledgeable potential customers. Paul enthusiastically follows SEO developments and we are constantly striving for ways to improve the company’s online visibility. By developing content for Parallel that will engage and interest visitors the company has built up a formidable reputation as the place to go for the very best training and information about the world of project management.”