It’s no longer enough to simply rank on page one of Google. In today’s SEO battleground, position one often isn’t what it used to be, especially when your competitors are claiming real […]
There are many good WordPress plugins for improving site performance out there and quite a few of them work in a similar way. Many of these extensions are promoted as all-in-one solutions. […]
When it comes to monitoring and analysing website data, Google Analytics has been an essential tool since 2006. This is when Google offered the service as a way to track visitor information […]
Let’s be honest, marketing isn’t easy. Even if you’re adopting a holistic strategy; harnessing the power of paid ads, regularly posting on social media and creating great content, you can sometimes find […]
SEO campaigns require careful planning and execution to achieve success. Several errors can hinder the effectiveness of even the most basic SEO strategy. Here are ten common mistakes that could impact the […]
Google has the capability to index, crawl, and even rank PDFs, but SEO for PDFs requires a different set of tactics because there are limits to what can be optimised in a […]
It’s fair to say that much of the content now on the internet is very similar, and this can make competing in a crowded marketplace more difficult than ever before. If you execute a simple Google search on any given topic…
Research carried out by Google in 2022 in the form of internal data indicated that a staggering 40% of those individuals who were born between 1997 and 2002 have a preference for […]
Optimising images for the best UX is crucial because images can impact page load times, user engagement and satisfaction. Image optimisation is also essential for an SEO strategy because what affects UX also impacts rankings.