SEO campaigns require careful planning and execution to achieve success. Several errors can hinder the effectiveness of even the most basic SEO strategy. Here are ten common mistakes that could impact the […]
Google has the capability to index, crawl, and even rank PDFs, but SEO for PDFs requires a different set of tactics because there are limits to what can be optimised in a […]
It’s fair to say that much of the content now on the internet is very similar, and this can make competing in a crowded marketplace more difficult than ever before. If you execute a simple Google search on any given topic…
Research carried out by Google in 2022 in the form of internal data indicated that a staggering 40% of those individuals who were born between 1997 and 2002 have a preference for […]
Optimising images for the best UX is crucial because images can impact page load times, user engagement and satisfaction. Image optimisation is also essential for an SEO strategy because what affects UX also impacts rankings.
Whilst Search Engine Optimisation (SEO) is something that most business owners have heard of, understanding exactly what it is, may be a little less clear. SEO, in it’s very simplest sense, refers […]
The 3 Core Web Vitals metrics are now well-established as ranking factors within Google’s algorithm but what is considered a good “score” has changed over time as technical capabilities have improved and […]
It is pretty obvious to say that businesses targeting a local audience need to appear in local searches. So why don’t they always? In fact, it is estimated that local searches account […]
A Google Business Profile, formerly known as Google My Business, is a free online tool provided by Google that allows businesses and organisations to manage their online presence on Google’s local search […]