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Category Archives: Content Strategy

DittoDigital > Content Strategy
30Aug/24
Content writer creating helpful content

Helpful Content – it’s more than just part of Google’s algorithm

August 30, 2024Content Strategycontent strategy, helpful content, people-focused contentMichelle Symonds

Updates to Google algorithms can help to shift the visibility of a website and there’s been some anecdotal evidence that smaller companies are at last getting a boost in search positioning. One […]

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19Jul/24
Content to stand out from AI content

Making your content stand out from AI-generated content

July 19, 2024Content Strategy, SEOAI generated content, human generated content, SEOJo Jeffries

It’s fair to say that much of the content now on the internet is very similar, and this can make competing in a crowded marketplace more difficult than ever before. If you execute a simple Google search on any given topic…

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01May/23
conversion rate optimisation

Old Content on Your Website? You Need a Content Audit

May 1, 2023Content Strategycontent audit, old contentMichelle Symonds

Are you concerned that your website has a wealth of old blog posts and articles that are no longer current or relevant? Before you make a hasty decision to delete old content […]

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11Feb/23
refreshing old content on a website

Refreshing Old Content For A New Audience

February 11, 2023Content Strategyrefreshing old contentMichelle Symonds

Often, when posting blog content, the immediate impact is the only one that is measured. However, your old content can also work much later to drive customer-engagement and sales. A much-underused approach […]

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03Jan/23
visual content for more profitable business

Creating Visual Content That Converts – Strategies, Tips and Tricks

January 3, 2023Content Strategy, Digital Marketingvisual contentMichelle Symonds

Many of us have grown accustomed to seeing the use of visual content alongside written words to increase the chance of your business standing out and being noticed in the vast world […]

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13Aug/22
Natural Language Processing - NLP - Concept

Natural Language Processing: What is it and how does Google use it?

August 13, 2022Content Strategy, Digital Marketingcontent audit, NLPMichelle Symonds

Natural Language Processing (NLP) is a field of AI and computational linguistics that focuses on the interaction between computers and human language.

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25Apr/21
organic search marketing - google

New Content for your Website is a Powerful Tool

April 25, 2021Content Strategyimprove rankings, new content, SEOJo Jeffries

Sometimes when you are slogging away at this thing they call SEO you can get disheartened when all your hard, ethical work takes a long time to produce results and you still […]

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15Aug/19
video blog post - vlog

How to write a blog with a purpose – a short video

August 15, 2019Content Strategy, Digital Marketingblogging, content, SEOMichelle Symonds

This our short video on why and how you should always be writing your blog posts with a purpose. In this video I talk about how to write a blog with a […]

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13Aug/19
video blog post - vlog

Effective Content Marketing – A Basic Video Overview

August 13, 2019Content Strategy, Digital Marketingcontent marketing, SEOMichelle Symonds

Good content is essential for establishing a strong online presence, building your brand and growing your business. It is also the cornerstone of an effective link-building campaign – vital for good organic […]

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