As an SEO expert I use Google Search Console for checking organic impressions, queries that are bringing visitors to a site and the landing pages most commonly “landed” on.
But that’s not all…
It is also invaluable for checking the health of a website: it will warn you if your site is not suitably optimised for mobile devices and recently gave us a heads-up when a web developer uploaded the wrong robots.txt file which disallowed all pages from being indexed by Google (yes, that’s another story).
Google Search Console will help you improve the visibility of your content in search listings and help diagnose any problems with your website preventing it doing well in online searches.
The First Step: Seeing Your Site Through Google’s Eyes
Our SEO process here at Ditto Digital always begins with getting access to Search Console because it’s the only way to see what Google sees. No matter how beautiful a website looks to humans, if Google can’t index it properly, it’s practically invisible.
Understanding the Audience: What Are They Searching For?
Using the Performance tab, you can see exactly which search queries are driving clicks to a website. So it tells you what’s working, and how your visitors actually find your website.This insight can be used to determine the best initial content strategy. It’s nt unusual for visitors to initially be finding a website through searches that are not priority searches. However, knowing this can enable you to refine the ranking web pages with calls-to-action that – at the very least – raise brand awareness. At the very best these visitors can be guided to your important product or services pages.
A Tool for Website Owners Too — Not Just SEO Pros
Every website owner should know their way around Google Search Console — even if it’s just the basics.
Here’s how a non-technical business owner can get value from it:
- See how people find you: The Performance tab reveals the exact search terms people are using — a goldmine for content ideas and understanding customer intent.
- Know your most popular pages: You can view which pages get the most clicks from search, helping you identify high-performing content. And adating it to drive leads.
- Monitor for issues: The Page Indexing and Experience tabs alert you if Google is having trouble crawling your site, or if it’s not mobile-friendly — both major SEO factors.
- Spot trends over time: Compare traffic week-on-week or year-on-year to see the impact of marketing campaigns or seasonal interest.
Insight Over Instinct
In a world full of marketing “hacks” and SEO myths, Search Console will help you to stop guessing and start listening to what the data tells you. It will tell you, in a clear no-nonsense way, how your site is performing in Google Search.
Whether you’re an SEO professional, or a small business owner looking to make sense of the digital maze, the Search Console tool from Google is your most reliable guide. And best of all? It’s completely free.
Established as an SEO specialist since 2009, after a career as a software engineer in the oil industry and investment banking. Michelle draws on her technical experience to develop best-practice processes for implementing successful SEO strategies. Her pro-active approach to SEO enables businesses to reach new audiences, both nationally and internationally. She has a wealth of cross-industry experience from startups to Fortune 500 companies.
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