finding keyword opportunities

Finding the right keywords and targeting them effectively is the essence of SEO. However, competing for popular keywords and getting those all-important clicks is time-intensive. It requires a lot of effort, patience, and dedication. Rather than getting frustrated or giving up, though, you simply need to refine your keyword strategy so that you have the best possible chance of finding the keyword opportunities that will result in ranking high on search engine result pages. So, how can you do this? Read on to discover the steps to follow:

Prioritise keywords based on your preferred factors

There are a lot of different factors that you need to consider when determining whether or not you should target a keyword. Some may have greater weight than others based on the current conditions of your website. Firstly, you should put together a spreadsheet that lists all of the potential keywords you wish to rank for. After this, add columns for evaluation factors, including intent, difficulty, and search volume. You can use a number of different tools to help you understand how difficult a keyword is to rank for. Ahrefs has a good option here. By using a spreadsheet, you have the flexibility to sort the data and weigh different factors over one another, enabling you to prioritise keywords from here.

Reap the benefits of long-tail keywords

Long-tail keywords are important because they make up as much as 70 percent of all search traffic. This statistic alone shows you why it is vital to target long-tail keywords. You also need to consider the fact that competition will be lower for long-tail keywords, meaning it will be easier for you to rank for them. You will be able to spend less time on generating content because you will be targeting a narrower topic as well, as long-tail keywords are a lot more specific. So, if you are not targeting long-tail keywords at the moment, you are missing out on a huge opportunity to supercharge your SEO efforts. But, how do you come across long-tail keywords? Well, there are a number of different ways that you can go about this. Google Suggest is a great source for long-tail keywords. Some of the other approaches that you can use include visiting question and answer websites, browsing eHow, mining your search query reports, mining your analytics, using various keyword tools, and using Google’s related searches. This should help you to come up with a great database of long-tail keywords that you can use to achieve greater success with your search engine presence.

Listen to the searchers

There are two incredibly beneficial areas to look into on Google; the related search section and the People also Ask section. These areas help you to understand what people are interested in regarding your query. You can leverage these results to determine alternative keywords that your search target audience may be using. When you are looking at these results, the intent of the searcher becomes evident. This should make it a lot easier to understand what sort of content your target audience is going to be interested in so that you can craft posts that are tailored to suit their needs and interests.

Assess your competitors’ place on SERPs

You should do a search for a proposed keyword so you can determine which websites own the main ranking spots. If you locate popular sites ranking at the top, you might think that the competition for the keyword is simply too high, and so you may want to cross it off the list for now because it is a mountain to climb. Nevertheless, before you do this, you should check to make sure that the content on there at the moment actually answers the targeted keyword. If the content is only answering part of the keyword phrase, this means that you may have the chance to rank by generating high-quality content that actually answers all of the keyword. It is about making sure that your content is the ultimate piece of content to answer a searcher’s query. If you feel like the search intent is not being satisfied at the moment, even though popular sites are ranking at the top with premium quality content, you can outsmart the competition.

Be mindful of keywords that are out of reach

The authority of a website will influence search engine results in some shape or form. If your website does not have high authority at the moment, it will be challenging to compete for some keywords. Research carried out by Backlinko, which utilises Ahrefs authority ranking, shows this. At least 75 percent of the top ten ranking positions come from websites that have domain rankings that are 50 or higher. While your website may not be able to compete with the sites that have a higher domain ranking right now, it does not mean that you won’t be able to at a later date. What it does mean, though, is that you need to keep working on your domain ranking if you want to compete for the most difficult keywords. Make sure that you put together a list of these keywords and continue to track your ranking. When your ranking improves, you can go back to this list so that you can determine whether you are ready to rank for these keywords.

Final words on refining your keyword strategy

So there you have it: the key steps that you need to follow when it comes to your SEO efforts to find keyword opportunities. We hope that this has given you a better understanding of how to refine your strategy so that you can experience better results from your search engine marketing efforts. While you still need to have patience and a dedicated approach, you can expect a more efficient outcome if you follow the keyword strategy advice we have provided above.

About Michelle Symonds

Established as an SEO specialist since 2009, following a career as a software engineer in the oil industry and investment banking. Michelle draws on her IT and web development experience to develop best-practice processes for implementing successful SEO strategies. Her pro-active approach to SEO enables organisations to raise their online profile and reach new audiences, both nationally and internationally. She has a wealth of cross-industry experience from startups to Fortune 500 companies .

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