A knowledge graph helps people analyse and understand complex relationships between data points. It is a data cluster that can be used to inform business decisions.
Sitemaps are nothing new, yet many people do not realise the importance of creating a successful sitemap and its importance for SEO.
Core Web Vitals are user-centric metrics that measure visual stability and interactivity of a web page. Also loading performance and mobile friendliness…
Embedding a Google Map on a web page can be done in a few different ways, depending on your needs. The simplest and most common method is to use an iframe with […]
Search engine optimization (SEO) is the process of optimising a website to improve its visibility and ranking in search engine results pages (SERPs). When someone searches for a particular keyword or phrase on […]
This post was updated on 17 April 2023 to describe the new GA4 Engagement Rate metric. Bounce Rate is still available in GA4 but we now focus on the positive Engagement Rate […]
In a world where people turn to the internet for almost everything: shopping, searching for educational resources or information, finding contact details for a business, search engines have the power to be […]
One of the main reasons blog post optimisation is essential for SMEs is the increase in traffic it can bring to your website. Refreshing old blog posts will give them a new […]
The internet is a crowded space where it can be challenging to get your business noticed yet it’s only when your business features on search engines that you reap the benefits of […]