Client Case Study – Cyber Security Training Provider

Net Security Training is a dynamic, specialist provider of Cyber Security and Information Assurance courses. The company has been integral in shaping the Cyber Security education landscape in the United Kingdom. They have been commissioning, developing and introducing high end course materials into this space and educating IT security staff to tackle the increasingly sophisticated cyber security threats since the company was established in 2002.
 
 
Security breaches are one of the most serious threats to a business’s progression and even their existence. Threats can range from organised cyber crime groups to rogue employees and has progressed from a crime of opportunity to an open market of complex malware and ransomware backed by money launderers and criminal groups.

The Business Challenge

Net Security Training was already well-established in their field but recognised the importance of developing a strong online presence to support their brand reputation and business growth. Their goal was to reach and engage with new target audiences online among B2B buyers and, in particular, corporate decision-makers in Learning & Development departments.

The SEO campaign was required to target IT security training courses in general but also specific cyber security qualifications such as the Certificate in Information Security Management Principles and Practitioner Certificate in Information Risk Management, which are regulated by BCS.

The Ditto Digital Solution

Ditto Digital carried out detailed keyword research & analysis, fully optimised the Net Security Training website, developed a content strategy and implemented a proactive link building campaign. This strategy was designed to boost search engine rankings and drive targeted traffic to the website.

During the campaign, ranking visibility across a wide group of keywords was increased from 40% to 64% with a range of keywords moving from ranking positions below 50 up to the middle of page 1 in Google search. During the same period visitor numbers to the website increased by 40% as a direct result of the page 1 rankings and the well-researched and highly popular content.