Client Case Study – The Live-in Care Hub

The Live-in Care Hub is a not-for-profit organisation, committed to raising the quality of care for older people in the UK by giving them the opportunity to be cared for at home. As the experts in live-in care, they guide families through all care options in an honest, impartial way. They raise awareness of an alternative that challenges the traditional view that care homes are the only answer.

Founded in 2013, all their care providers are members of the United Kingdom Homecare Association.

The Live-in Care Hub understood that to raise awareness of better types of care for older people required developing a strong online presence that raised their profile as a source of expertise and knowledge in the care sector. A major challenge was to inform people of better alternatives to care homes in an industry dominated by care homes for elderly people. Prevailing opinions tended to promote the idea that care homes were the only option or that alternatives were too expensive for most people. Both opinions that The Live-in Care Hub highlighted, via independent research, were simply invalid. They needed to reach and engage with their target audience online so they could build trust and credibility as a source of impartial advice so they could challenge these long-held opinions.

A thoughtful, well-researched content strategy together with a high-quality link-building strategy were developed and implemented by Ditto Digital to boost search engine rankings and drive targeted traffic to the website. In an industry where trust is paramount, both the content we produced for the website and the backlinks we earned for this non-profit organisation had to be of the highest quality and conform to Google’s quality guidelines (E-E-A-T). The Live-in Care Hub website now ranks on Page 1 of Google search results for multiple highly relevant search terms across the whole of the UK. This quality-first approach to digital marketing helped traffic to the website grow by 120% in just the first year the strategy was implemented. Traffic has continued to grow sustainably over subsequent years.