Client Case Study – International Finance Broker

Our client is one of the world’s leading finance brokers for high net worth individuals, business owners and companies. Established in 2007 the company now boasts 6 global locations. They source and negotiate finance to buy property, grow businesses, invest in new opportunities or create liquidity.

They have an enviable reputation for arranging mortgage solutions for even the most complex of financing scenarios, enabling them to have been part of some of the largest mortgage transactions in the UK and across the globe.

The Business Challenge

This high-net-worth finance broker was already well-established within the UK market but recognised that their clientele were often based across the globe. This meant that their online presence needed to be expanded and developed into an international online presence so potential clients could easily find them from wherever they were living.

Their goal was to reach and engage with new clients online from key locations across Europe, USA, Far East and Middle East. And, at the same time, provide expert advice to potential clients in order to build trust and credibility for their brand in countries where they were less well-known.

The Ditto Digital Solution

Ditto Digital carried out an in-depth SEO Audit to identify issues that could be impacting the company’s international search presence. This International SEO campaign also required us to advise on the best website structure to target an international audience and to develop a bespoke link-building strategy to acquire high-quality backlinks from a range of target countries.During the campaign, ranking visibility across a wide group of keywords increased from 40% to 54% with multiple page 1 rankings in Google across multiple countries. During a single month, organic visits to the website increased almost 42% as a direct result of page 1 rankings.