All posts by Michelle Symonds

About Michelle Symonds

Established as an SEO specialist since 2009, after a career as a software engineer in the oil industry and investment banking. Michelle draws on her technical experience to develop best-practice processes for implementing successful SEO strategies. Her pro-active approach to SEO in the AI-era enables businesses to reach new audiences, both nationally and internationally. She has a wealth of cross-industry experience from startups to Fortune 500 companies. View all posts by Michelle Symonds →

SEO Basics - Using Google Search Console

A Basic Guide to Basic SEO

May 4, 2023SEOMichelle Symonds

Search engine optimization (SEO) is the process of optimising a website to improve its visibility and ranking in search engine results pages (SERPs). When someone searches for a particular keyword or phrase on […]

01May/23

Old Content on Your Website? You Need a Content Audit

May 1, 2023Content Strategycontent audit, old contentMichelle Symonds

Are you concerned that your website has a wealth of old blog posts and articles that are no longer current or relevant? Before you make a hasty decision to delete old content […]

27Apr/23

SSL Security Warnings – Why It’s Important to Avoid Them

April 27, 2023Digital Marketingerrors, https, ssl, warningsMichelle Symonds

With the increasing risk of cyber-crime, users want to know that the websites they view are secure. If they are to hand over their bank card details or other personal information, they […]

17Apr/23

How To Check and Improve Engagement Rate

April 17, 2023SEObounce rateMichelle Symonds

This post was updated on 17 April 2023 to describe the new GA4 Engagement Rate metric. Bounce Rate is still available in GA4 but we now focus on the positive Engagement Rate […]

14Apr/23

Benefits Of SEO – A Brief Review

April 14, 2023SEObasic review, benefits, SEOMichelle Symonds

In a world where people turn to the internet for almost everything: shopping, searching for educational resources or information, finding contact details for a business, search engines have the power to be […]

13Feb/23

reach new customers with blog post optimisation

Blog Post Optimisation Tips For SMEs

February 13, 2023SEOblog post optimisationMichelle Symonds

One of the main reasons blog post optimisation is essential for SMEs is the increase in traffic it can bring to your website. Refreshing old blog posts will give them a new […]

11Feb/23

Refreshing Old Content For A New Audience

February 11, 2023Content Strategyrefreshing old contentMichelle Symonds

Often, when posting blog content, the immediate impact is the only one that is measured. However, your old content can also work much later to drive customer-engagement and sales. A much-underused approach […]

03Jan/23

visual content for more profitable business

Creating Visual Content That Converts – Strategies, Tips and Tricks

January 3, 2023Content Strategy, Digital Marketingvisual contentMichelle Symonds

Many of us have grown accustomed to seeing the use of visual content alongside written words to increase the chance of your business standing out and being noticed in the vast world […]

26Nov/22

Featured Snippet for International SEO search

Harnessing Google Snippets For SEO Success

November 26, 2022SEOfeatured snippets, rich snippets, SEO successMichelle Symonds

The internet is a crowded space where it can be challenging to get your business noticed yet it’s only when your business features on search engines that you reap the benefits of […]

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About Michelle Symonds