Our client is one of the UK’s leading organisers of face-to-face events for the trading card games Magic: The Gathering and Disney Lorcana. Established in 2007 the company has a vision to become a European leader in delivering trading card games for the mind, creating one community of diverse people with one common passion, and the happiness and enjoyment it delivers.
They have an enviable reputation for organising competitive trading card game events at iconic venues across the UK. At these events players can compete at all levels as well as meet their favourite artists.
The Business Challenge
This niche events organiser was already established within the UK market but recognised that their online presence needed to be expanded and developed to reach more of their potential customers more easily.
Their ultimate vision is to reach and engage with new customers online from all across the UK and from key locations across Europe. And, at the same time, build trust and credibility for their brand.
The Ditto Digital Solution
Ditto Digital carried out an in-depth SEO Audit to identify issues that could impact the company’s search presence. We then implemented a bespoke SEO strategy, including a content strategy and link-building programme.
During the first 6 months of the campaign, organic visits to the website increased by 285% as a direct result of page 1 rankings in Google across the UK. This resulted in a 38% increase in like-for-like sales.
The Results
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