Unique content is essential as part of an effective outreach strategy to gain backlinks from a range of websites. Good quality backlinks from reputable sites are one of the most important factors for improving rankings along with speed and mobile user experience.
But just what are the factors that impact quality of backlinks and the link profile as a whole?
Here are just some of the important factors your should be checking on a regular basis:
Proportion of “dofollow” links
Relative proportions of branded, general and keyword-rich link anchor text.
Variety of different anchor texts
Ratio of linking domains to total number of links
Domain Authority of linking domains
Traffic to linking domains
Age of linking domains