I tried hard to get this quick overview on keyword research down to 60 seconds – just couldn’t do it.
But it is only 83 seconds so still won’t take long to watch.
The key points are:
- Brainstorm with friends, family and colleagues
- Check out online forums for popular discussions
- Search Social Media for hot topics
- Feed the results into a Keyword Planner tool
And here’s the video transcript for those who prefer reading to watching:
Every good SEO campaign needs the right keywords. The keywords that will boost your Google rankings and bring targeted visitors to your website.
Small business owners can help themselves by doing thorough keyword research – and that doesn’t just mean looking at Google’s Keyword Planner Tool. You also need to think laterally, and as a human being, to find potential money-making keywords.
First: Brainstorm with friends, family and colleagues to find a list of search terms that potential customers might use. Include some 2-3 word phrases and also longer terms such as “How to find the right keywords”
Next: Search for active forums relevant to your business and check what the hot topics and common questions are.
And: Search on social media to find relevant discussions and hashtags. Add all of these to your keyword list.
Now you are ready to use Google’s Keyword Planner Tool – Add all your keywords, from the brainstorming, forum and social media searches (and anything else you can think of) to the Planner tool. Let it do it’s work and come up with even more ideas.
Now review the full list and select the ones most appropriate for your business – remember you can’t effectively target more than 2-3 keywords per page.
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