Good content is essential for establishing a strong online presence, building your brand and growing your business. It is also the cornerstone of an effective link-building campaign – vital for good organic rankings in the search listings. Watch our short content marketing video to find out why and how marketing your unique content can be a fundamental part of your digital marketing campaign.
The content used for a digital marketing campaign is predominantly text but should also include images, videos, podcasts and graphics; because variety of media will help extend your online marketing efforts.
Once you have created your content the marketing part should begin.
This involves speaking to journalists within the national and local press to gain editorial coverage, as well as collaborating with a wide range of bloggers and influencers to secure publication of the content.
Of course you should also share your content on social media.
This content marketing video shows why content marketing is one of the essential steps that helps develop trust in your business, so that when customers are ready to buy, your business is their first choice. It is one of several marketing strategies that will boost your bottom line.