SEO campaigns require careful planning and execution to achieve success. Several errors can hinder the effectiveness of even the most basic SEO strategy. Here are ten common mistakes that could impact the […]
Optimising images for the best user experience on a website is crucial because images can significantly impact page load times, user engagement, and overall satisfaction. For the same reasons image optimisation is […]
A Google Business Profile, formerly known as Google My Business, is a free online tool provided by Google that allows businesses and organisations to manage their online presence on Google’s local search […]
Technical SEO is a critical component of a successful SEO campaign. It focuses on optimising the technical aspects of your website to improve its search engine visibility and user experience. A review […]
Knowledge graphs are there to help users analyse and understand complex relationships between data points. A knowledge graph is a data cluster that can be used to inform business decisions based on […]
Sitemaps are nothing new, yet many people do not realise the importance of creating a successful sitemap and its importance for SEO. Sitemaps are not essential, and some SEO experts will argue […]
Core Web Vitals are a set of user-centric metrics that measures visual stability and interactivity of a web page. It also measures loading performance and supplemental metrics measure mobile friendliness to help […]
Search engine optimization (SEO) is the process of optimising a website to improve its visibility and ranking in search engine results pages (SERPs). When someone searches for a particular keyword or phrase on […]
This post was updated on 17 April 2023 to describe the new GA4 Engagement Rate metric. Bounce Rate is still available in GA4 but we now focus on the positive Engagement Rate […]